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The most devastating thing is that you fell in love with a haute couture, you were delayed by something, and you didn't pick it out at the first time, and the dress was borrowed by a female star after a while.

If you really like the dress, you might still buy it, or even buy it out.

But if a big-name celebrity borrows it, he must have worn it to an important occasion, and he has been photographed by various fashion media under the spotlight.

If you wear this dress again, people will say that you are in a collision with someone.

In this way, even if you later buy out the rights to the clothes, even if the brand has to ask if you can borrow the clothes when they do a design retrospective in the future.

But this dress of yours was labeled by someone else early.

It's a small thing to collide with like-minded people, and it's a big thing to collide with female celebrities.

So, here's the problem.

As a customer, if you look at a dress at the same time as a top superstar, even if it is the "obscure" customer who goes to the showroom first, does it make any difference?

The answer, of course, is yes.

Gao Ding must give priority to the person who buys, do you have to look at the face of the borrower first?

How is this still called hautecouture?

The purpose of letting female celebrities borrow clothes is to find real buyers, and someone has already sold out, so why lend them to others?

But then again, the real big-name stars are usually not bad for money, and if people are willing to spend money on it, it's on a first-come, first-served basis.

There aren't many things in haute couture that go out of their way to grab clothes, but it's not uncommon.

Therefore, there is also a sequence of picking clothes in the showroom, and for high-end that sells well, there is also a big difference between whether it is a member of the high-end club and a brand VIP.

Yan Yun is buying day clothes, and allegro, who always sits with Yan Yun, is also buying, and he is buying evening clothes.

It's just that this season, Allegro, the "regular customer" of Paris Haute Couture Fashion Week, is all up to the point, and there is no "big killing" to steal the limelight.

The brothers and sisters of the Yan family, who are "not bad for money", and the familiar face of Gaoding, allegro, combined to do a very weird and incomprehensible marketing.

Yan Yun continued to be his mute, and Yan Ling's words were even more invisible from beginning to end.

The only allegro who can endorse Yan Yun, as long as he is asked about Yan Yun's background, he begins to keep silent.

At the beginning, those rumors about Yan Yun's background were caused by Allegro unintentionally.

And Yan Yun's "mystery" has risen to the current state, which is already intentional by Allegro.

In the eyes of outsiders, Yan Yun spent the second half of 2012 leisurely in a very pleasant process of fitting and fitting.

But in fact, Yan Yun has never been so busy.

That's what the world of haute couture is meant to be.

The best tailors are in Chanel, and the best fabrics are in Chanel.

Whether it is antique or rare, the fabric dealer will definitely give priority to a palace-level existence like Chanel Haute Couture.

Selling to a rookie, there is no tomorrow today, there is no next time this time, this business is not cost-effective in this way.

In Paris, where tradition and orthodoxy are the most important, even the craftsmen have their own traditions.

If a rookie wants to enter the circle of haute couture, he must do everything himself.

If you can't find a craftsman with better skills than yourself, and you can't hire a tailor who can achieve a high level of customization, then every stitch and thread has to be done by the designer himself.

Yan Yun's previous graduation projects, if you want to go to London Graduate Fashion Week, there is basically no workload to speak of, and they are all ready-made.

But if you want to do high-end couture, the choice of workmanship and fabrics like the graduation project will definitely not be enough.

Through the way of "high-quality customers", Yan Yun discovered two skilled tailors and a design assistant.

But the preparation time is too short, and there are too many things to learn, two assistants, a drop in the bucket.

Yan Yun was so busy that he collapsed, working 20 hours a day, it often happened, and he was still thinking about designing and sewing clothes even in his dreams.

In the end, Yan Ling couldn't stand it anymore, and did two more things that were beyond the conventional range.

The first thing was Yan Ling's temporary idea.

Yan Ling got the grandson and granddaughter of the cheongsam master who Yan Yun followed to learn the Suzhou embroidered cheongsam version to study in France.

Then he asked the cheongsam master to come over to accompany him when it was convenient, and by the way, he brought his apprentices to France for tourism and exchange.

The master stayed in France for three months, and after the six apprentices arrived in France, they were brainwashed by Ye Mo, who later joined the team, and finally four chose to stay in France to work, one of the apprentices was still the master's daughter and a disciple.

Compared with the truly skilled Chinese embroiderers, the embroidery skills of the French are certainly not much better.

The inheritance of handicraft skills in China has not been very good before.

Yan Ling's trick is very amazing, his daughter, grandson and granddaughter are all in Paris, how can the master not come over often to see it?

In this way, the problem of tailors and embroiderers is solved.

The technicians found in France are relatively junior, so they will be trained slowly. If someone brings it, you can recruit some more beginner ones.

The rules and regulations of the French Ministry of Industry are mainly aimed at solving the employment of the French. As for the level of skilled work you are recruiting, there are no clear regulations.

The second thing was something that Yan Ling had been preparing for a long time.

When Yan Ling first took over Lingyan Shoes, he asked Qin Shaohua, the manager of the foreign trade department of the shoe factory, to help him poach people.

Qin Shaohua didn't put much thought into this matter at the beginning.

Later, I had more contact with Yan Ling, and I was slowly infected by Yan Ling's dream of letting Chinese brands go global.

Qin Shaohua helped Yan Ling to be suitable for the Italian designer of Lingyan shoes, and looked for it, but the designer did not dig it, but he found two Italian handmade shoe masters.

Because of the economic downturn in Europe, the shoe workshop founded by the two artisanal shoemakers themselves is facing closure.

Then, Yan Ling went to Italy to buy this shoe workshop in one go.

All that Yan Yun and Yan Ling did when they went to the top of the pyramid was for the "Lingyan Shoe Industry" at the bottom of the pyramid - Chinese leather shoes.

Fashion design is important, but if there are not enough highlights in shoes, the meaning of Yan Yun's haute couture studio is half removed.

Lingyan Shoes has a very strong machine shoe-making capacity, but in terms of hand-made shoemaking, it is definitely a blank.

The addition of the shoe workshop has formed a closed loop for the dreams of the Yan family brothers and sisters.

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