In January 2013, Yan Yun released the first fashion show of Maison Yan II at Paris Haute Couture Fashion Week as a Guest Member.

The name Yan II Fashion House (Maison) was also a name that Yan Yun couldn't think of a more suitable name after casually talking to Allegro at that time.

Yan Yun has always thought that she and her cousin Yan Ling have some 2, and the two brothers and sisters of the Yan family are all 2 Yans, plus if you pronounce it as Yan the Second, even Allegro thinks it is more interesting.

Yan II, such an outrageous name, was officially recognized by the trio who don't like to play cards according to common sense.

The studio is called Maison Yan II, as for whether others want to pronounce Yan II or Yun II, then it's casual, anyway, the Yan brothers and sisters and Allegro are now very unified in their practice, not explaining, not clarifying.

Read as much as you like, listen to it.

I want to listen to Yan Yun come out to explain the situation by himself, I'm sorry~ There is a well-known thing that there is a serious problem with the language ability of a mysterious person.

The first appearance of the guest members will definitely attract the attention of some media, and the designer of Yan II mysteriously does not want to come, and the media who want to come to Yan Yun's show is a little more than when other newcomers appear in the past.

For the media, if you meet a newcomer who is not favored, it is a waste of time at most, but what if you witness the birth of a genius?

For newcomers, the evaluation they receive after their first exposure in front of the media is extremely important.

It's hard to get started, and even if a good start is half the battle, it's better than not being cared for at the beginning.

The important fashion media, whether to praise or directly ignore the difference, it is not an exaggeration to say that it is a difference between cloud and mud.

As a newcomer, the first thing to do is to do everything possible to please the major media and give the media enough courtesy in order to win some space.

Luckily, you'll get some compliments from the editors of the fashion industry, such as the sensation of the debut, the discovery of a talented designer, or the fact that you see Alexander McQueen's successor.

In this way, this new face will not be just a tourist on the day trip to "Paris Haute Couture Fashion Week".

Of course, the combination of sensation, genius, and successor is not as important as selling well.

If it is touted to the sky and no one buys it, even if it can be called a success, it is only in a theoretical sense.

Let the ladies of the Persian Gulf look at it, let the club members have the desire to buy, and form their own "regular customer" group, which is the most important practical success for Haute Couture.

Newcomers want to please the media and customers, and the top luxury big names are doing the same.

Attracting buyers through the media is also a traditional method that has been used by absolute luxury brands for a long time.

No matter how powerful a newcomer is, he is just a top luxury studio that has been dealing with the media for decades or even hundreds of years.

Those big names have deep roots and can find top international superstars to help them out.

In addition to Hollywood, you can also invite the most popular stars in any country you want in the market.

In the first haute couture fashion show that Yan Yun watched, Versace invited veteran superstars like Pierce Brosnan (Pierce Brosnan) to invite our Fan Ye.

If you invite celebrities, you have to invite to such a top level before you can make some waves.

Otherwise, if an unfamous brand invites an unfamous star, it is better not to invite it.

Moreover, if an unknown brand wants to hire a big-name star, it needs to spend more money, not to mention, and it may not be able to get it.

has reached the level of superstars, and people are naturally not so rich, and they must also find a brand that matches their status.

For all these reasons, the core team of Yan II Studio has made a decision that surprised the fashion media bigwigs who are proud of the newcomers - Maison Yan II's debut is not open to the media.

Such a thing as not opening up to the media is something that only a high-end studio with a long history of luxury brands and a considerable number of regular customers has the courage to do.

It is simply sensational that a newcomer dares to do this.

Not being open to the media means that only high-end customers and fashion buyers are invited.

Since fashion week can be called a week, it is not something that can be seen in one or two days.

The existence of such a precious lady in the Persian Gulf, naturally many people feel that watching the show is a very tiring thing.

Such people occasionally come to the scene of the high-end press conference, but most of the time they find a "buyer" for themselves.

The buyer is responsible for helping to watch the show and help grab clothes.

If you dare not open up to the media, you are confident in your own "market reaction".

The top luxury big names dare to do such a thing, and at most it is occasional.

Not only did the Yan II team learn from each other, but they also made a decision that even the big names would not dare to make - they refused to allow buyers to enter.

In this way, unless it is an extremely distinguished customer who takes time out of his busy schedule, the top buyers who cannot be asked for by ordinary brands are turned away.

It's a suicidal act.

Such behavior can be summed up in three words - don't want to sell.

It can also be summed up more accurately in four words - brain water.

When Yan Yun wants to remain mysterious as a buyer and a customer, most of them will lead people to chase him.

But if you go on the stage of designers, it will be a bit too much to continue to come to this set.

Before Maison Yan II officially appeared on stage, it began to be rejected by some fashion media.

This kind of thing is serious, and it's not good to do anything well, unless you really don't want to sell it.

In a team of three people, one person can still be saved if his brain is in water, and if three people are in water at the same time, he will not be saved at all.

Yan Yun, who is too mysterious, is someone who can't be contacted, and the buyer and the media who have some friendship with Allegro persuade her to think about it carefully.

The haute couture studio can be mysterious, and the designer can be mysterious, but the information about how many clothes you sell and how many orders you get is open and transparent, and there is no way to fabricate it.

Well-documented things can't be solved by hiding them and talking to yourself.

It's okay to play cards out of the ordinary, but there should always be a degree.

Even if Dong Shi follows his example and learns from big names to hold private press conferences, there is no need to turn away real buyers.

But the Maison Yan II trio tried their best to "commit suicide", and no matter how kind others tried to admonish them, it would be in vain.

No amount of exhortation can offset the fact that Yan II's first show really didn't want to sell!