The Academy announced the list of Oscar nominees, which has always been held in the form of a formal luncheon, and Ronan, as usual, did not go to the Oscar nominees' luncheon, but waited patiently at the Relativity Building.

This awards season, Relativity Entertainment has a total of three films that have applied for the Oscars, namely "Juno", "The Departed" and "The Incredibles".

The focus of Relativity Entertainment's publicity and PR is naturally "The Departed".

"Juno" is inherently disadvantaged, and since its release in October, the North American box office has reached $143.2 million, and there is basically no market potential to tap, and Relativity Entertainment has not invested much resources in it during the awards season.

As for the overseas market, this very American film has a limited overseas audience, and the current overseas box office is less than half of that of North America.

As a small production with a production cost of only a few million dollars, the commercial potential of "Juno" has been maximized, and it is difficult for the Oscar effect to have much effect on it.

The input is not proportional to the output, and even if it is a project with Jessica Filton as a producer, Ronan will not spend a lot of money on useless work.

Work and life, Ronan is quite clear.

The goal of "The Incredibles" is the best animated short film, and Pixar Studios has too much advantage in this area, and it doesn't require much of a resource from Relativity Entertainment.

Pixar Studios won the award, and DreamWorks Animation Studios and Blue Sky Studios and other animation production companies ran along, which is the norm for the Oscar for Best Animated Film.

Someone once said when he was an Oscar presenter that he took the dubbing salary of DreamWorks Animation Studios and then voted for Pixar Studios every time.

For now, Pixar Studios is still a bunch of hustles.

Ronan will also let this group of hangers, and in the future, they will still be in the absolute lead as much as possible.

Of course, this also includes relativistic entertainment.

Ronan is already working on some movie plans that go beyond what they once had, such as Brother Bao and his plan to spoof American historical celebrities in the cinematic universe.

The studio is essentially offering an intangible, changeable spiritual product, and no matter how successful the film you've made before, the next one is always starting from scratch.

After lunch, it didn't take long for the Hilton Beverly Hills to send news back to the Relativity Building.

The list of nominees for the 79th Academy Awards has been announced, and there are basically not many upsets, as the existence of various vane awards that have pushed the awards season, "The Departed" has become the biggest winner in the nomination list.

"The Departed" won a total of seven nominations for Best Cinematography, Best Editing, Best Director, Best Picture, Best Actor, Best Supporting Actress and Best Adapted Screenplay.

The nominations may not seem like much, but each one is heavy.

"The Incredibles" successfully won the nomination for Best Animated Feature Film.

"Juno," who barely did any PR, passed empty-handed at the nominees' luncheon.

This is also completely proportional to the investment in relativistic entertainment.

The Oscars are now directly related to monetary investment, whether they are won or nominated.

Someone has done professional statistics, not counting the more important awards, even if it is a small award like Best Sound Editing or Best Documentary Short Film, the average cost of being nominated is now more than $300,000.

Relativity Entertainment has won eight Oscar nominations, "The Incredibles" has the highest chance of winning the award, and the best animated feature film is not much worse.

Jessica Chastain has the lowest chance of winning the award for Best Supporting Actress in all the nominated awards, on the one hand, Jessica Chastain is seriously underqualified, and on the other hand, she can get this nomination, not so much because of the public relations results of Relativity Entertainment, but because the competitors of this Oscar are weak.

Now that the awards season has progressed, especially after the nominees have been announced, most people have found that they have no better choice other than Martin Scorsese and "The Departed".

Even, even Tom Cruise's call for winning the award is getting higher and higher day by day.

With the announcement of the Oscar nominees, the winners of the nominees' luncheon have expanded the scale of the screening, and "The Departed", which is already a large-scale screening, is no exception.

The weekend after the nominee's luncheon, "The Departed," which was already in the middle and late stages of screening, expanded from 1,321 theaters to more than 3,000 theaters, and the box office that weekend rebounded nearly 600 percent from the previous weekend, earning $13.46 million.

The film grossed $172.78 million at the North American box office.

Starting this weekend, "The Departed" has also begun to be released overseas with the help of the Oscar effect, with screenings of various scales in English-speaking countries such as the United Kingdom, Australia and New Zealand, as well as major overseas markets in Hollywood such as Europe and Latin America.

Boosted by the Oscar nomination effect, nearly $45 million was earned in the first weekend overseas.

"The Departed" has a very good commercial response and reputation in the Western market.

However, for the sake of word-of-mouth and Oscar considerations, the film was never released in Asia.

Ronan knows very well that with "Infernal Affairs" in front of him, the word-of-mouth and commercial response of "The Departed" in the Asian market is not much better.

There may even be a lot of scolding.

The following weekend, despite the annual Super Bowl in the United States, the film market was greatly impacted, "The Departed" took another $7.88 million, and it was still the most eye-catching performance among all Oscar-nominated fans.

The film's North American box office has reached $185.33 million, and it is very likely to hit $200 million.

In addition, the film's overseas box office increased to $68.91 million.

There is no doubt that "The Departed" has achieved a bumper harvest at the box office and word of mouth in North America and even the entire Western film market.

In fact, for the movie itself, "The Departed" is also a very successful work.

Even now, among all the films directed and filmed by Martin Scorsese, "The Departed" can be ranked in the top three in terms of professional reputation and audience reputation.

As for the original "Infernal Affairs", including Relativity Entertainment, the North American film industry has selectively ignored it, as if the original movie never existed.

After the Super Bowl weekend, Embassy Pictures signed a contract with Weinstein Pictures to handle the international distribution of Weinstein Pictures' films for the next three years.

The first film they collaborated on was "The Queen", which was nominated for Best Picture, Best Director and Best Actress.

However, the international distribution of the film will not begin until after the Oscars.

Thanks to Harvey Weinstein's PR operation, Helen Mirren, who currently plays Elizabeth II, is currently the most popular in Best Actress.

Although the British royal family expressed great regret about the film, it could not stop the commercial operation of the film company.

In the following days, Ronan came to Pixar Studio and participated in the initial planning of many projects, and Pixar Studio has decided to recruit Ronan as a member of Pixar's think tank.

Pixar's success today has a lot to do with its think tank system.

Normally, the logic of the film industry is anti-monopoly, no one can be successful all the time, and when you have great success, it may be when you are about to be replaced.

Pixar Studios has been trying to break this rule, and each of its works takes into account user reputation and commercial returns.

The think tank was set up by Edel Kamut and its members include company executives, directors and screenwriters, and even videographers and business people.

The label they share is not job titles, but they both use movies to tell stories.

In addition, it is especially important that think tanks do not have absolute power, which means that directors are not obligated to listen to anyone's opinion.

If Pixar Studios is a hospital and a movie is a patient, then a think tank is a team of highly respected doctors.

The work of a think tank is like a team of experts who have gathered to help make an accurate judgment on an intractable case.

However, the think tank is only responsible for picking and advising, and the final decision remains in the hands of the filmmakers.

Sometimes, filmmaking is also a bystander who is fascinated by the authorities.

Every good work goes through the process of an ugly duckling turning into a white swan, although this fact seems a bit strange in a society that emphasizes efficiency.

How unappetizing is the idea of a film about a rat as a chef?

And what kind of dangerous move is the first half of the first half without a line of dialogue at the beginning of Robot Story?

Although Pixar dares to bet on such plots, it does not mean that these plots have been cleared all at once.

Creativity always starts somewhere, but it must only be through repeated rework, rework, and rework that a breakthrough can be found for flawed filmmaking, and a soul can be given to empty characters.

As we approached mid-February, Relativity Entertainment's statistics on all aspects of the previous year were released one after another.

After years of accumulation, especially after mastering many projects, copyrights, and vital online and offline channels, Relativity Entertainment's performance has grown rapidly.

For the first time since its inception, Relativity Entertainment's revenue has exceeded $10 billion.

For the whole year of 2006, the company's total revenue reached 15.4 billion US dollars, and the net profit was 3.922 billion US dollars.

This growth is mainly due to the offline consumer business, which in 2006 increased by more than 15% compared to 2005.

In contrast, cinema revenue has fallen to about 15 percent of the total revenue ratio.

But no one can ignore the huge driving role of the cinema chain in the entire marketing and promotion of the movie.

The theatrical screening is like a super advertisement, attracting attention from afar.

Therefore, in terms of film business, Relativity Entertainment will still focus on theatrical screenings, rather than directly pushing into the Netflix streaming platform.

As Valentine's Day approaches, many romance films have begun to be released, and Embassy Pictures has also launched "Twilight".