Every year on Valentine's Day, it is the time when romance films are released, and this year is no exception, in the week before Valentine's Day, there are Warner Bros.'s "Composed Love Song", Universal Pictures' "Love Goes Overboard", DreamWorks' "My Wife is a Big Mac" and Lionsgate's "Daddy's Little Daughters", as well as Relativity Entertainment's "Twilight" and many other movies are released.

These films have different investments, large and small distribution scales, and they all want to use the special time period of Valentine's Day to win over couples and become winners in the film market.

Among them, the most eye-catching is "Twilight".

Embassy Pictures has been promoting the film since last year, and Lindsay Beale has been built into a beautiful writer, screenwriter and producer, in this era when appearance is justice, it instantly became popular all over the Internet, and even drove "Twilight" and other not popular ones, once topped the New York bestseller list, and won for several weeks.

These have created a good audience base for the release of "Twilight".

The bloody love of love to death, with the background of werewolves and vampires that look fresh and delicious, is too easy to attract young women.

The former Aunt Qiong Yao, just because of the support of female audiences, caused too much of a sensation?

The effect of "Twilight" in the North American and Western markets can be imagined.

Relativity Entertainment held an internal test screening for "Twilight", and the response was good.

But after the film was released, there was quite a lot of cynicism in the media, on the one hand, the romance genre film has declined, and on the other hand, the seemingly huge magical background is just for the service of a bloody love triangle, which is too much.

Fortunately, Ronan understood one thing from the beginning, Embassy Pictures never did misplaced publicity for "Twilight".

In the promotion of Embassy Pictures on any occasion, on any platform and at any time, "Twilight" is a romance movie, not a magic movie.

This is very important, otherwise the film will inevitably collapse.

Imagine that fantasy films seem to have a wider audience than romance films, and werewolves and vampires, concepts that are prevalent in the West, are also quite attractive.

But taking these as the main selling points for promotion, countless audiences walk into the theater with the expectation of watching an epic blockbuster, and how will they react after seeing a film like "Twilight"?

The word-of-mouth and reputation of "Twilight" will all collapse, and then the market will most likely collapse.

Ronan has seen too many such examples, there were too many movies or dramas at that time, and they were promoted with great fanfare under the banner of workplace business wars or medical technology, and the audience's appetite really hung up, but as soon as the film was launched, I found that these were just leftovers for the service of dog-blooded love, and then all collapsed from word-of-mouth to ratings.

Even, there is a so-called hardcore sci-fi film that is actually a bloody romantic drama, kicking the door of sci-fi movies that had just opened on the other side of the Pacific Ocean, not to mention, and putting another lock.

Ronan couldn't have allowed "Twilight" to completely play the Hollywood romance film that was already paving the way into a marginal genre.

Fortunately, "Twilight" also has a natural advantage.

First of all, there is the original work, and the plot of love to death is there!

Then there is the schedule, it will be Valentine's Day soon, and most of the films released during this time period are romance films.

To build momentum for "The Twilight Zone," Embassy Pictures launched a grand world premiere at the Nokia Theatre in Los Angeles.

In order to call on "Twilight" book fans from all over the world to participate in the premiere event, Relativity Entertainment chartered the large square in front of the Nokia Theater two days ago for book lovers to camp.

At 6 o'clock in the morning on the day of the premiere, more than 3,000 fans poured into the venue on time, and the scene was very lively.

In addition, hotels near the plaza were fully booked months earlier, and fans flocked from all over the country to see the entire cast of "The Twilight Family" walk on the red carpet for the first time.

Fans of this series, under the continuous publicity and marketing offensives, have invested great enthusiasm in the film.

Ronan knew exactly what kind of commercial value the series could create for Relativity Entertainment, not only attending the premiere in person, but also walking the red carpet at the request of producer Lindsey Beal.

Of course, like most previous premieres, Ronan did not give interviews to media reporters, and when he passed through the media area, he ignored the shouts of many reporters and walked directly towards the theater.

Compared to Ronan, Lindsay Beal, the so-called beautiful writer and producer, was besieged by reporters as soon as she appeared in the media area.

Entertainment reporters don't treat her as politely as producers like Ronan, and the questions are as sharp as knives.

Making a beautiful woman embarrassed is also a common trick used by entertainment reporters.

Especially the male reporters present, there is an inexplicable psychology, and it is always a little uncomfortable to see a woman so successful.

After a few formulaic questions, a middle-aged white male reporter took the lead and asked aloud, "Don't you think this type of film is outdated? Werewolves and vampires are just gimmicks! Will this film make the crew recoup $30 million in investment?"

Lindsay Beale is no longer the little gunslinger she used to be, and she calmly faced the difficulties of reporters and said with a smile: "A great movie will never go out of style, and "Twilight" will become a classic romance movie." Whether we can recoup our investment or not, you will find out after this weekend. ”

Equal rights are shouted in the media, but in the hearts of too many men, this right will never be equal.

Seeing Lindsay Beal's calmness and self-confidence, the male reporter not only did not restrain himself, but someone jumped out: "I have seen the original book of "Twilight" written by you, vulgar, twisted and perverted, do you think such an adapted movie can be successful?

These entertainment journalists, purely for the sake of attacking, are against for the sake of opposition.

Lindsay Beale soon discovered this, and more or less realized that her identity as a woman may have caused discomfort to some people.

I don't know why, Lindsay Beale thought of her friend Jessica Felton, as if Jessica Felton rarely gives interviews to the media, is there also a reason for this.

It's really hard to be a woman sometimes.

Thinking so in her heart, Lindsey Beale kept talking: "If love, one of the most beautiful feelings in the world, is regarded by you as these, it can only be said that you have a psychological problem." ”

She said unceremoniously: "I recommend that you see a psychiatrist." ”

With that, Lindsay Beale ignored the reporters and turned around and walked towards the theater.

The reporters in the back didn't want to let Lindsay Beale go like that, and wanted to catch up and ask questions, but many security personnel stopped them.

It wasn't until she entered the theater that Lindsay Beale breathed a sigh of relief, feeling more tired than working overtime for a month in a row.

She saw Ronan talking to director Catherine Hardwick and immediately walked over.

After saying hello, Catherine Hardwick saw that Lindsay Beal had something to say to Ronan and quickly took her leave and left.

"What's wrong?" Ronan saw that Lindsay Beale was not looking normal and asked, "Got a problem?"

Lindsay-Beale smiled helplessly and said: "I was embarrassed by the media reporters. ”

Ronan laughed, "You have to learn to deal with this. ”

Lindsay Beale was even more helpless: "I shouldn't be a celebrity writer, how good is Jesse." ”

Hearing her mention Jessica Felton, Ronan said, "You guys have different styles. ”

"yes. Lindsay-Beale said: "It's a pity that Jesse is still busy working on Fast and Furious 4 and has been in Latin America for two months and can't come back for the premiere. ”

"She came back some time ago, but left the next day," Ronan said. ”

Lindsey Beale asked, "Is it going well on her side?"

Ronan nodded slightly: "I left Rio de Janeiro and went to Trinidad and Tobago to shoot." ”

The two leading actors of the film, Robert Pattinson and Kristen Stewart, walked in arm in arm and came over to say hello first.

Seeing the two go away, Lindsay Beale said: "These two are really pretending, and now they are boyfriend and girlfriend." ”

Ronan asked, "I heard some time ago that Catherine Hardwick asked them to go to her house together and rehearse a window play?"

"There's such a thing. Lindsay-Beale rubbed her forehead: "I talked to Catherine, and she relented after that. ”

Ronan reminded: "There are some things that can't be too driven by the director's interest, and if it really doesn't work, change the director." ”

Lindsey Beale said seriously, "I understand. Ronan, don't worry, the crew is under my control. ”

Since Ronan has decided to delegate power, he will not interfere indiscriminately, and Lindsay Beale has a different style from Jessica Felton and George Clint, and has a softer work style.

Of course, it's not enough to say that Katherine Hardwick is excessive, after all, it's a common situation in Hollywood to mess around with relationships between men and women like her.

As for Robert Pattinson and Kristen Stewart, what the couple thinks, as long as they themselves know.

Who would have thought that in a few years, the latter would directly become gay.

Although more of a follow-the-trend.

Ronan and Lindsay Beale walked towards the theater hall together, and Lindsay Beale said as she walked, "I've finished the first draft of The Hunger Games, and I'll send it to your mailbox when I get back." ”

"Yes. Ronan said, "Lindsay, your main focus for the next few years is on two projects: 'Twilight' and 'The Hunger Games'. ”

Lindsay Beale was already aware of Ronan's plans, saying, "No problem, I think these two projects have a lot of promise and maybe create a low-budget blockbuster era." ”

Ronan smiled: "It's true that there is a certain market, but compared with those top mass commercial movies, it must be worse." ”

In the case of "Twilight", this is a film that is heavily female and fan-oriented.

Those who like this series will love it to death, and those who don't like it will feel disgusting and seriously polarized when they mention this film.