Chapter 205: Lin Guodong's thoughts
Liu Lang is not wrong at all, now the sales of the cola company in China are very low, not because the sales are not good, but because they can only be sold in the capital, and the market is small, so it will naturally sell less, but now Lin Guodong is discussing with the relevant departments of the state, hoping to open up the market and let them develop freely, and the country has also relaxed a little, after all, this is part of the reform and opening up.
Since there is no problem in the market, then the cola company began to publicize, they hope to find some well-known athletes as spokespersons, but as Liu Lang said, the sports committee ignored them at all, and thought of this super prodigy, and they even thought of the advertising plan.
How could Lin Guodong's careful thinking hide from Liu Lang?
Lin Guodong's plan is also very simple, that is, let Liu Lang drink Coke at the Intellectual Olympics, and then record it directly, and then simply add it in the later stage with the commentary to broadcast it directly in China, and the commentary has been thought of: The prodigy drinks Coke!
This advertisement will definitely make Coca-Cola popular in China, as for the "endorsement fee", Lin Guodong didn't want to give much at all, at most he just gave Liu Lang a few boxes of Coke, anyway, there is no portrait right now, and the other party can't win the lawsuit.
Lin Guodong planned to do so, but Liu Lang was simply a monster, and he said everything he thought in his heart in a few words, how can he talk about it?
"This Liu Lang...... Is it mind reading or spiritism, how do I think he knows everything?"
Lin Guodong is a Chinese, he grew up in the United States, don't look at the United States There are no special people, but there are also a group of so-called psychics, these psychics have magical abilities, it is said that they can know what the other party thinks, could it be that Liu Lang in front of him has this ability?
Lin Guodong was indeed frightened by Liu Lang, frightened by a five-year-old child, and began to wipe his sweat with a handkerchief to hide his panicked thoughts.
"Brother Lin, I can endorse your company, but there must be some endorsement fees, right?"
Liu Lang looked at the other party's embarrassed appearance and said with a smile.
"Do you even know about endorsement fees?"
Lin Guodong, who was already uncertain, was about to collapse.
"Is this still a Chinese like a fool?"
In Lin Guodong's eyes, today's Chinese are a group of "fools", but now he feels that he is not even as good as the "little fool" in front of him.
"What? You don't want to pay for me to advertise?
Liu Lang saw the surprised expression of the other party and immediately judged what the other party thought, it seems that these people are trying to find a free "model"! Who is doing this?
"Okay, it's okay if the business is not properly negotiated, you are welcome to come to Huaxia University often in the future, I still have something to do, go first!"
For a large foreign company like Coca-Cola, of course Liu Lang has to slaughter it, money is a good thing, don't want it in vain, of course, you can not look for me, I don't lack your money, Liu Lang is about to leave after speaking.
"Liu Lang, wait a minute!"
Lin Guodong hurriedly stood up.
"Anything else?"
Lin Guodong stabilized his mind.
He is a second-generation Chinese who grew up in the United States, his parents settled in the United States when he was young, and later had children, even though he grew up in the United States, his parents taught him Chinese and told him not to forget that he was a Chinese.
After growing up, Lin Guodong excelled in character and learning, and was admitted to a top university, studying finance and trade, which is very easy to find a job in the United States, plus his studies are very good, and he gets scholarships every year, and it is easy to enter Wall Street and become an upper-class person after graduation.
Lin Guodong is studying hard with such a belief, but when he graduated and went to compete for a position with excellent grades, people didn't even look at him, and passed directly, why? It's very simple, because he is yellow-skinned, because those upper class society looks down on yellow people like him.
Lin Guodong gritted his teeth and vowed to do a big career to make those who looked down on him regret it, just when Coca-Cola Company was recruiting, he started as a salesman, relying on diligence and ability to improve step by step, at the age of thirty-one, he achieved the position of distribution manager, although he is not the youngest distribution manager, but he is already the first among the Chinese.
Four years ago, the company set up a branch in China, he took the initiative to come here to work, which is normal, he himself is Chinese, there is no problem with Chinese, and he is very confident in his ability, but the manager's position was still snatched by white people, the reason is very simple, he is a Chinese, and it is not his turn to produce performance where it is easy to perform.
But two years later, the company appointed him to come to China as a manager, the reason is very simple, China does not allow the company to expand its business at all, and also issued an order that only 50,000 cans of Coke can be sold in the capital every year, which is not as much as the sales of a city in the United States in two days.
At this time, the company remembered Lin Guodong and directly asked him to be the manager, saying that he was a manager, but he was not even as good as a salesman.
But Lin Guodong still took it, he just didn't accept it, you can't do it, I'll do it, I don't believe that I can't open this huge market?
For more than two years, he tried his best, thought of any way, "talked" with the relevant departments, and secretly sold it on a bicycle, and the result was really effective, 50,000 cans per year became 100,000 cans per year, and the performance doubled, which is about equivalent to the sales of a day in a big city like New York, which is completely ......negligible!
And this year, Lin Guodong noticed the changes in the country, and the speed of reform and opening up has begun to speed up, so he immediately took action and found the relevant departments to respond to the opening of the market.
It turned out that no one would pay attention to his proposal, but now, the other party actually said that he should consider it, which is simply an unprecedented thing for him, if it succeeds, so many cities in China, such a large market, the annual sales can not be estimated!
Under his constant "harassment" and "inducement", it was finally decided that the three municipalities could be released first, and there were no sales restrictions.
Although there is still a certain distance from the best plan, but this has made Lin Guodong very happy, the three municipalities have a combined population of more than 20 million, as long as one percent of the people drink, no, it is one thousandth of people to drink, one person drinks one can a day, it is more than seven million cans per year, more than seven million compared with the previous 100,000, this is more than 70 times, he is enough to create a miracle in the same industry.
Of course, the vast majority of people don't know about Coca-Cola, so he thought of advertising, thought of letting celebrities endorse, and thought of China's first participation in the Olympics this year, and everyone would pay attention to athletes, so he paid attention to those athletes and hoped that the other party would advertise for him.
But as Liu Lang said, athletes are all people in the "system", everything is subject to the leader's arrangement, if the leader is unhappy, you can't even participate in the Olympics.
Besides, advertising spokesperson is a form of marketing that has never appeared in China today, and if you ask him to yell at TV with a drink, he will only think that this kind of thing is stupid.
No one paid attention to him, Lin Guodong had a flash of inspiration, and suddenly remembered Liu Lang, the most "cow" prodigy in the country in 83 years, as long as he endorsed Coke, the whole country would definitely remember the drink he drank.
So this time, Lin Guodong was determined to "get" Liu Lang, he felt that this matter was very easy to do, and then you were just a child, if you were given good food and drink, you could agree, and it didn't even cost much.
But he planned to be destroyed directly in front of Liu Lang, if he didn't do it, where would he go to find another celebrity?
In order to achieve his goal, Lin Guodong will not let Liu Lang go easily.