Once Ronan was on the other side of the Pacific Ocean, animated films were all released on International Children's Day, but Americans rarely have the concept of International Children's Day, and naturally there is no such thing as a June 1st animated film schedule.

This is a strange country, and many international festivals originated in the United States, but most Americans may not have heard of them, let alone caring about festivals.

In 2001, the United Church, known as the pig's head in the White Room, issued a public statement declaring June 3 as National Children's Day, but Children's Day was not widely accepted in the United States because of the initiative of the church and the government.

"Cars" will be released in North America on the first weekend of June.

Relativity Entertainment was advised by Ronan, and after preliminary market research, it had high hopes for this animated feature film from Pixar Studios, and has continued to carry out various promotional and marketing activities since the Oscars, and has united multiple partners.

After the release of character posters and several trailers, Embassy Pictures partnered with McDonald's to launch the Lightning McQueen package and the "Cars" card campaign.

At the same time, various car models launched in collaboration with Hasbro, including the Lightning McQueen, were launched one after another, winning the hearts of many boys.

After gaining momentum, Relativity Entertainment gathered media and automotive fan groups to hold a number of commemorative events on the famous Route 66, including but not limited to racing.

This is a country where people live on cars, and the popularity of car culture is far beyond imagination.

The activities on this special highway No. 66 have attracted a lot of attention.

This is one of the most historic highways in the United States.

For Americans, Highway 66 is like a mirror that reflects the various historical changes that have taken place in the United States.

During World War II, Highway 66 was used as a military artery for transporting military supplies, and it is also the mother highway that country singers have been singing about for generations in the United States.

Whether Americans or people who have lived in the United States, whether they know more or less about it, they have all received the blessings brought by Highway 66 to a greater or lesser extent, and it has a sacred meaning like a totem.

It is undeniable that with the development of the times, Highway 66 began to decline, and the small towns along it gradually became desolate.

In order to create a super animated series, Relativity Entertainment has invested a lot of resources in "Cars" that far exceed last year's "Incredibles" and this year's holiday "Ratatouille".

In terms of publicity and distribution alone, Embassy Pictures has set a global budget of $130 million for "Cars."

This has already exceeded the production cost of the film across the board.

Driven by the huge platform of Relativity Entertainment and the complete marketing channels of Embassy Pictures, "Cars" exploded into huge market vitality before its release, including various offline peripherals including Lightning McQueen, and in North America alone, the sales channels belonging to Relativity Entertainment have generated more than $15 million in revenue.

Just before the first weekend of June, Embassy Pictures held a premiere for "Cars."

In keeping with the plot and atmosphere of the film, the premiere was held in the Old Wharf area of Santa Monica, at the end of "Highway 66", and was held as an open-air screening.

Although Ronan did not go, the Pixar Five Tigers will all be present.

Created by Relativity Entertainment, this animated feature film produced and directed by John Lasseter has achieved incredible success.

John Lasseter positioned "Cars" as the most humane film Pixar has ever made, and the story itself represents a real experience for most Americans.

What boy hasn't been fascinated by mechanical things? Especially cars.

John Lasseter has a deeper connection with this, as the son of a dealer of Chevrolet cars, John Lasseter spent almost his entire childhood in his father's office with car models.

His first full-time job at the age of 16 was as a part-time job at his father's car factory......

In the words of John Lasseter's deliberately exaggerated words in an interview: "The blood in my veins belongs to my animation career, and the gasoline in my arteries flows - when they finally converge in my heart, the passion that can be generated represents the limit of my life." ”

As in the past, this is not a child-friendly work, and although it is a CG animated feature film, it adheres to the concept of Pixar Studios for all ages.

Similarly, similar to the protagonists of the past, such as Hook Cowboy, Buzz Lightyear, and Nemo, the characters in the film all have distinct flaws.

People without flaws do not exist, and people with flaws are not necessarily unlovable.

Pride, confusion, mutual assistance, humanity, touching, return, love, and a happy ending with flaws can be described as typical Pixar-style characters and plots.

To a certain extent, "Cars" is a hybrid road movie with a hint of nostalgia for the inspirational film, in which the protagonist Lightning McQueen gains the love of a group of car friends and realizes his self-worth in the process of crossing Route 66.

Highway 66 was built in 1926 and runs from Chicago to Southern California through the heart of the Midwest of the United States, which is a material symbol of the pioneering spirit of the United States.

The most classic setting is the "Bursting Teeth" trailer, the "Beetle Version" Little Flying Worm, and the cameo appearance of the "Dumb Melon" tractor and the "Monster" Combein, many viewers' long-lost innocence may be quietly awakened, and they will be immersed in joy, anger and sorrow along with the plot.

In particular, Lightning McQueen, who is imprisoned in a small town isolated from the outside world, has been baptized by the warmth and coldness of human affection and the cold of the world, friendship can color selfishness, equality dwarfs the arrogance of discriminating against the old, weak, sick and disabled, and love makes the head occupied by utilitarianism realize that life can be more beautiful.

When he was dragged back to the real world again, perhaps he truly understood the happiness of letting go.

While Pixar's use of several new technologies, such as ray tracing, makes the story a great story, it's fair to say that the quality of Cars is relatively average among Pixar's animated feature films.

After the film was released, the reputation among the audience was not very good, and the Cinema Score only scored "A-" in theaters, which can be described as word-of-mouth compared to Pixar's past animated feature films.

In the past, when Pixar Studio's animated feature film was released, it was not brought from the media and film critics to the general audience, and all of them were applauded.

"Cars" has a poor reputation, and a voice gradually emerges.

Many film critics began to promote this point of view in their columns: after the acquisition of Relativity Entertainment, Pixar Studio, which originally insisted on artistic creation, has been impregnated by the business and money of Relativity Entertainment, and is no longer the Pixar Studio it used to be.

This is said as if the former Pixar studio was not commercial.

In the eyes of these people, all selectively ignore that the former owner and dictator-like boss of Pixar Studios is a businessman named Steve Jobs.

That said, Cars is a little rougher, and rendering the environment during production, for example, takes more than four times as much time as it did when rendering The Incredibles.

Even so, on average, the film took more than 17 hours of "rendering" per frame!

How many complicated processes were required to complete an hour-and-a-half-long animated feature film?

Although word-of-mouth declined after its release, under the operation of Relativity Entertainment and Embassy Pictures, the box office revenue of "Cars" is still outstanding.

In the three days of the North American opening weekend, "Cars" won $68.87 million at the box office in 4,285 theaters, pressing down all the films released in North American theaters and topping the North American box office list!

Animated films have a longer life cycle in theaters, often far outpacing live-action films, and both Embassy Pictures and Cinema Score have made box office predictions for "Cars," and the results are not much different.

The animated feature film is expected to end up at around $260 million at the North American box office.

Of course, when you compare the film's $120 million production cost with $130 million in global publicity costs, North American box office revenues simply won't be able to recoup their costs.

Even predicting that the global box office could reach $550 million will not recoup the investment in "Cars."

However, whether it is Relativity Entertainment or Embassy Pictures, they are basically not very worried about the return on cost and profitability of this animated feature film.

Because compared to the box office of the film, the sales of peripheral products can only be described as extremely hot.

Long before the release of the film, under the strong promotion of Relativity Entertainment, various derivatives of "Cars" have been distributed all over the world, and the excellent box office performance of the film is corresponding, the derivatives are popular with teenagers, especially those boys, in just three days, just the car models and toys of characters such as Lightning McQueen have sold nearly 40 million dollars in North America.

The combined sales of all related peripheral products in the global market have exceeded 70 million US dollars.

In the past, even if the derivative sales of animated films far exceeded the box office, their derivative value was closely related to the box office of the film, and the derivative value shown by "Cars" is simply a typical of the typical.

The former "Cars" is one of Ronan's most impressive animated films, not because of how wonderful the film is, but because I heard from professionals from the film industry in a training session that as of 2011, even if you don't count the global box office, the "Cars" series has brought Disney and Pixar more than $6 billion.

This mediocre film has a mediocre reputation, but it is the one with the highest value among all the works of Pixar Studio.