The images and videos of Michael being smashed after walking out of the apology meeting made it to the hot search list of the day, and entertainment news and newspapers and magazines have also reported it, and readers always like to hear about this kind of scandal.

However, this did not relieve the pressure on Nie Wei's side.

Under the impetus behind Viacom, the adjustment of "Transformers 2" by AMC Cinemas and Starry Cinemas has never passed.

The entertainment columns of many newspapers and magazines under Viacom have questioned Nie Wei's move to downgrade "Transformers 2", and those industry insiders who are backed by Viacom have also expressed their dissatisfaction with this matter on the show.

The influence of the media has made many netizens have a negative view of this incident.

"Why do we American theaters have to be controlled by a Chinese person, why do we have so many rich people, why would we let our things flow into the hands of Chinese people, now it's okay, we don't even have the right to want to watch a movie we like. ”

"Nie Wei didn't deprive us audiences of the right to choose the movies they liked, he was doing the opposite, losing the audience, he was nothing. ”

"Michael apologized, but I hope Nie Wei will also come out and apologize, and the apology is for those of us who can't watch Transformers 2 because of his childish behavior. ”

"We have to unite and boycott AMC Cinemas, and when he truly feels the feeling of losing an audience, he will value our existence, listen to and respect our wishes!"

There were even people who went to the X Palace to petition, hoping that the president would come forward to stop Nie Wei's retaliation, and in just one day, this unreliable petition really gathered thousands of people.

Of course, in the eyes of industry insiders, they are more puzzled by Nie Wei's retaliation.

At the age of twenty-five, he is worth nearly 10 billion, no matter how you look at it, Nie Wei will not be a high-spirited person, it is true that Michael's remarks are very excessive, but with Nie Wei's financial resources, there can be hundreds of ways to retaliate, no matter which one is more reasonable than the current one.

However, Nie Wei chose this kind of rough and simple method without any technical content, which made these experts criticize Nie Wei at the same time, but they actually felt a kind of weakness in their hearts, because they couldn't figure out what Nie Wei thought.

But soon they knew the answer.

In the early morning of the second day, when AMC Cinemas and Star Cinemas announced the film scheduling rate again, everyone found that among the new movies launched today, the "Avatar" produced by Cameron, which is known as a real 3D movie, has a scheduling rate of 55% and 65%!

Compared with "Transformers", the scheduling rate still does not fluctuate.

At the same time, many films with poor screening results have also been downgraded, and it is obvious that all this is to make concessions to this "Avatar".

Could it be that the announcement jointly issued by AMC Cinemas and Star Cinemas is true? Nie Wei is really not for revenge, just to prepare to pave the way for "Avatar", but is this movie really so charming, is it worth Nie Wei to do this?

It only took a short screening time for someone to answer this doubt.

An hour after the release of "Avatar" at zero o'clock, Rotten Tomatoes also opened a review and scoring channel for the movie, and within less than a minute after the channel was opened, there were thousands more reviews about "Avatar" at once.

"Before I entered the theater, I was still complaining to my girlfriend that the ticket price was too expensive, but when I walked out of the theater in two and a half hours, I only felt that the ticket price was ten times more, and I would go into the theater willingly. ”

"All the so-called VFX blockbusters I've seen before, in front of the special effects of 3D Avatar, is simply the gap between the Stone Age and modern society. ”

"Through the 3D glasses, I even felt like I was on a planet full of oceans and trees, and the experience was really amazing. ”

"I just want to say that this movie is really awesome. ”

To everyone's surprise, from the early morning to 12 noon, the movie's praise on the Internet still maintained 99% horror data.

Anyone who has seen this movie has described this film as "shocking", "incredible" and "film revolution", of course, the audience also has dissatisfaction, but not for the movie itself, but for the cinema.

Because there are too few screening halls that can provide IMAX-3D "Avatar", many fans are attracted by film reviews and enter the theater, only to find that they are not able to find a ticket at all.

Of course, there are also 2D and regular 3D projections to choose from, but many viewers who have watched the praise on the Internet, or have already seen the movie once, always want to pursue the shocking effect of this electronic music and the most advanced technology.

At this time, many people are hiding in their homes, their faces flushed and hot.

Because just a few months ago, there were still many people who felt that Nie Wei accepted AMC and began to close down for rectification, and then spent a lot of money on the so-called IMAX, which was a very wasteful and meaningless move.

Because in their opinion, IAMX is nothing except for a little clearer, because of the expensive projection equipment, IAMX's movie tickets are usually more than twice as many as ordinary movie tickets, and in the past, few audiences would pay for it, after all, the difference in clarity is really insignificant, compared to the difference in ticket prices is prohibitive.

If the cost performance is anything to say, IMAX at that time was simply the least cost-effective choice.

But now, Nie Wei's AMC Cinema Line is the cinema chain with the most IMAX projection equipment in the United States, and seeing the queue of people lining up at the door of AMC Cinema every day, the rest of the film industry bosses don't know how red-eyed.

And even if they are red-eyed, even if they are willing to spend money, it will take time to renovate an IMAX theater immediately, and during this time, all business will be taken over by AMC theaters.

And this situation is even more serious in Huaxia.

On the eve of the release of "Avatar", only one hundred and nine theaters in the entire China had IMAX-3D theaters, and the Star Cinema Line owned 98 of them, accounting for a high proportion of 90 percent.

And when "Avatar" was a phenomenal hit, the value of the signboard of Star Cinemas also increased greatly.

After all, in the whole of China, only Fanxing Cinema Line provides IMAX-3D viewing services on a large scale, and the preconceived ones left a good impression on the audience.

After all, if there is no Star Cinema Line, I am afraid that audiences in many cities will not even be able to watch the IMAX-3D version of "Avatar", because in addition to the Star Cinema Line, the rest of the IMAX theaters are too few, and they cannot even cover the first and second tier cities in China, let alone those third- and fourth-tier cities.

In the original time and space, there were that kind of fans, "drove to Kyoto for a day and a night, just to be able to watch IMAX-3D "Avatar" once, and the fundamental reason for this is that the movie is too attractive, because there are too few IMAX theaters.

However, Nie Wei's advance layout has undoubtedly alleviated the dilemma that Chinese fans have nowhere to spend their money, although the Star Cinema Line has not yet laid out the theater to the county level, but fans in dozens of large, medium and small cities across the country are obviously able to experience this masterpiece that opens a new chapter in film history for the first time.

It's just that hundreds of IMAX theaters have failed to meet the enthusiasm of the audience, including Nie Wei's Star Cinema Line, in the first week of the release of "Avatar", as long as there are movie theaters with IMAX theaters, they are all open 24 hours a day.

But it is played non-stop every day, but there will always be queues at the door of the movie theater, especially in the first three days, as long as it is the IMAX-3D version of "Avatar", it must be 100% attendance.

And what's even more terrifying is naturally its box office.

Because of the blessing of 200 yuan per ticket for the IMAX-3D version, "Avatar" won 180 million at the box office on the first day, breaking the previous box office record created by "League of Assassins" on the first day, and this is just the beginning, in just three days, the box office of "Avatar" has been soaring, directly exceeding 800 million, shocking countless people's attention.

In North America, "Avatar" also swept through, whether it was "Transformers 2" or something else, after colliding with "Avatar", they sank one after another, and the box office plummeted.

In the box office statistics of the past few days, "Avatar", which ranks 62% of the films in North America, accounts for more than 85% of the box office.

In Huaxia, it is even more exaggerated, Avatar, which is 70% of the film scheduled, directly exceeds 90% of the box office!

The phenomenon caused by the release of "League of Assassins" was already powerful enough, but I didn't expect the appearance of "Avatar" to once again break the extreme impression of Chinese filmmakers at the box office.

"Nie Wei, do you think "The Martian", which has also been made in 3D, can it be as popular as "Avatar"?" Wang Zhonglei couldn't help but ask when he was chatting with Nie Wei.

It's really the effect and box office caused by "Avatar" that makes him envious.

And when he thought of Nie Wei's insistence on making a 3D version of "The Martian", he wondered if this movie would be like "Avatar", sweeping the world and creating a box office miracle.

Looking at Wang Zhonglei's expectant gaze, Nie Wei could only smile helplessly and explain.

"Avatar" is now the world's first real 3D movie, as the first to eat cake, it can cause this sensation is the general trend, and when the audience satisfies their curiosity about 3D movies, latecomers may not be able to achieve this effect again. ”

And "The Martian" is different from "Avatar", although 3D technology is also used, but "Avatar" has more than 2,500 special effects shots in the whole film alone, compared to "The Martian", there are only 552 special effects shots. ”

"So in terms of 3D rendering, "The Martian" is definitely not as good as "Avatar". ”

Although Nie Wei didn't mention the box office, Wang Zhonglei heard that Nie Wei obviously meant that the box office of "The Martian" could not reach the level of "Avatar".

However, Wang Zhonglei was still a little unwilling and asked: "Nie Wei, I mean, now let's add more special effects lenses into this movie, can we achieve better results." ”

Nie Wei was also stunned when he heard Wang Zhonglei's words, he didn't expect Wang Zhonglei to not give up after listening to his explanation, the meaning of these words was obviously to ask Nie Wei if "The Martian" with special effects could be as good as "Avatar".

But what's the matter?

"Brother Zhonglei, for "The Martian", five hundred and fifty-two special effects shots are enough to meet the needs of the movie, and you are wasting money if you add it, not only will it not have a good effect, but it will even make the quality of the movie decline, the results of "Avatar" are indeed phenomenal, and there is no movie that can surpass it in the past two years, after all, it occupies the right time and place, and it is also the precious fruit that Cameron has reaped after several years of sharpening his sword. ”

Wang Zhonglei was silent this time, and didn't ask Nie Wei if he could do anything like that, what Nie Wei said just now had actually given him a clear indication and made him put away the unrealistic thoughts in his mind.

However, Wang Zhonglei's inner desire for a movie like "Avatar" has not declined at all, as long as it is a movie, who doesn't want to make such a super movie that the world is eye-catching.

"Nie Wei, do you think our company will have a chance to make such a movie in the future?"

Nie Wei glanced at Wang Zhonglei, showed a hint of a smile, and replied, "Of course." ”

The release of "Avatar" perfectly solved Nie Wei's troubles, and those fans who danced very happily had already empathized with "Avatar", as for "Transformers 2", the box office plummeted after the release of "Avatar", not only AMC and Star Cinemas adjusted its film schedule, but the rest of the cinemas soon followed suit.

Even the theaters under its parent company Viacom followed suit and lowered the scheduling rate of "Transformers 2" to make concessions for "Avatar", but it was not as huge as the rest of the theaters adjusted all at once.

Because of the layout in advance, Nie Wei Fanxing Cinema has not only reaped benefits but also gained word of mouth in this avatar frenzy, and also achieved the purpose of revenge.

Just when Nie Wei was in good spirits on a happy event, a phone call came, which brought a little episode to Nie Wei's life.

One day in mid-October, Nie Wei suddenly received a call from Wang Jiawei at home, and after answering the call, Nie Wei almost didn't cry, because the king of sunglasses finally informed Nie Wei that "The Grandmaster" was going to start filming.

It's just that after such a long time, Nie Wei has already resigned from the villain role, and now Wang Jiawei is calling, just hoping that Nie Wei will fulfill the promise he made when he resigned, that is, to have a cameo performance in the film.

For this, Nie Wei naturally readily agreed, after all, if Wang Jiawei had not led him to take that section of the grandmaster's road, he would not have made so much progress in national arts, and it can be said that he was able to step into a half-step grandmaster, and Wang Jiawei had a great credit.

That night, Nie Wei told Shu Chang the news that he was going to make a cameo appearance in Wang Jiawei's movie.

The comfortable reaction made Nie Wei smile and hurt her stomach, this woman blinked a pair of crescent moon eyes, her eyes were full of surprise, looking at Nie Wei, as if she had heard that the end of the world was coming.