823. A new era

At Viacom's headquarters in New York, the conference room was still brightly lit at two o'clock in the evening.

The directors, who usually barely show up in the company, almost all gathered in the conference room of the headquarters at such a late time today, and the reason for all this naturally came from Nie Wei's counterattack.

AMC Cinemas has 351 theaters in the United States, totaling 5,051 screens.

Fanxing Cinema Line has 216 theaters in Huaxia, with a total of 3,269 screens.

The two theaters together have a full 8,320 screens, and the key is that these resources all belong to one person, and that person's name is Nie Wei.

Nie Wei, who holds 567 theaters and controls more than 8,300 screens, is definitely the world's No. 1 cinema chain, and the key is that the cinema chains in his hands are also full of influence, among which AMC cinema line is not to mention in the United States, the world film center.

The Starry Cinema Line is in Huaxia, which is considered by countless filmmakers to be the only film market in the world that is likely to surpass the United States in the future.

"In this matter, we must fight back and let everyone know that Viacom's dignity cannot be violated by anyone!"

"Hehe, Viacom's dignity has long been lost by that director Michael!"

"There are too many entertainment resources in Nie Wei's hands, we don't need to offend Nie Wei for a director, that will make us lose a lot in the Chinese market. ”

"This is a war that shouldn't have happened, and all the fault is caused by that director. ”

"But Nie Wei's actions have put us on the side of the enemy, and showing weakness is not our Viacom's style. ”

"Let's negotiate, let Nie Wei give up revenge, and we will also give a super-rich man the respect he deserves in the handling of this matter. ”

There was a constant cacophony of voices in the conference room, and from time to time there were some roars, and the directors who were usually holding the office were arguing like aunts arguing in the vegetable market, arguing over their own opinions.

But in the final analysis, it's all two words, interests!

The reason why Nie Wei was able to fight back so quickly and accurately is because whether it is AMC Cinema or Star Cinema, they are all unique assets of Nie Wei, and these companies have only one voice, and that is Nie Wei's voice.

Therefore, he can quickly implement his will to the end, even if some people in the company feel that it is inappropriate, but when it comes to implementation, there is no opposition to it.

But Viacom is different, in terms of its own scale, its strength is definitely higher than Nie Wei's, but there are many factions within this giant company, each faction has its own will and demands, and in the face of Nie Wei's stormy revenge, they inevitably have disputes.

Some believe that Nie Wei's revenge is a provocation to Viacom, and that he must fight back in order to save the company's face.

But there are also some people who believe that Nie Wei's revenge is actually directed at director Michael, and Viacom is just taking the blame for the director, and they feel that it is not in the company's interests to retaliate against Nie Wei like this, but should seek communication to solve this trouble.

There are even people who think that they can get closer to Nie Wei through this opportunity, the starry social platform and cinema chain in Nie Wei's hands are resources that Viacom also attaches great importance to, and in the commercial battlefield, there will never be a permanent enemy, in the eyes of these people, as long as the operation is good, it may not be impossible to achieve good relationship progress with Nie Wei through this matter.

Of course, everyone present also has the same opinion, that is, for Director Michael, it must be dealt with, at least to give an explanation to Nie Wei and the tens of thousands of Chinese who blocked the door of Paramount all day.

Michael's approach has affected Viacom's image, and no matter how much he has earned for the company, this matter must be taken seriously. ”

"Agreed. ”

"I agree. ”

"Do you have any advice on what to do with him?" the chairman asked, and the room fell silent for a moment, as each director pondered the measure.

If it were an ordinary director, Viacom would have thrown people out of the gate of Paramount headquarters a long time ago, as for whether those Chinese drowned him with spit or simply hammered him to death, Viacom would not care, who made such a big mistake himself, and even affected the image of the head office.

But Michael is different, he is one of the few commercial directors under Viacom's umbrella who can make money.

You must know that since 2004, Paramount has hardly produced any more movies that can cause a sensation in Hollywood, until it cooperated with DreamWorks to shoot "Transformers", this series of movies can be regarded as a fig leaf for Paramount, one of the eight major production companies in Hollywood.

And as the director of the "Transformers" series, Michael has naturally become a talent that Paramount and even the parent company Viacom value.

If it weren't for the fact that Michael Bay's remarks exposed this time were too negative, I am afraid that Viacom would not be willing to deal with this company's fortune tree.

"I think we can fine him a part of the prize money and let him donate some of it to charity, and a final formal apology is also necessary. One director raised his hand to express his opinion.

When the words landed, there was no opposition, and it was clear that the directors present did not want to deal with the big director who brought hundreds of millions of dollars in revenue to the company.

"Apology is the point, bring a message to Michael, this is the trouble he caused, you have to muster up the courage to bear it!" the chairman's speech confirmed the outcome of the matter.

Michael did not resist the company's handling of the matter.

In fact, he panicked the first time he saw the news report, and when he came back to his senses, his first thought was to find the guy who secretly recorded his remarks, and then took his beloved PA7 and broke his head.

Of course, Michael was angry and knew that he was in big trouble.

This was originally a slightly braggart remark in private, but once it became public, it also meant that he immediately offended a group of people.

The first is that Nie Wei, although Michael has a very bad impression of Nie Wei and feels that the other party's attitude is too arrogant, it is undeniable that both Nie Wei's wealth and the power in his hands are what Michael needs to be feared.

When he said those words at the beginning, he looked like he didn't care, but in fact, it was because of the fear of Nie Wei's revenge from the bottom of his heart that he despised the other party more and more in his speech, as if this could give him more confidence.

But when these remarks broke out, Michael was so scared that he was so scared that he shrunk under the covers for the whole day, and the whole person was frightened.

Then tens of thousands of Chinese went to Paramount to protest, and there were phone calls and text messages from Paramount's high-level reprimands, and Nie Wei's reckless and brutal counterattack made Michael collapse instantly.

The day after the incident was exposed, someone smashed the glass with a brick, but he didn't dare to open the curtains to see who smashed his window, just hid in his room and waited for the police to deal with it.

Because there were also a lot of Chinese gathered outside his villa, he not only protested in action, but also took action.

From the moment he received his first lawyer's letter, Michael knew that this was the beginning of trouble.

After his remarks were exposed, these troublesome organizations would definitely send a letter from a lawyer to his home, and he would be caught in a troublesome lawsuit every day in the future, and he didn't know how long it would take to get out.

In just a few days, Michael felt that his hairline had become higher when he looked in the mirror, which was not his delusion, because the pressure was too great, and he did lose a lot of hair these days.

But the only thing to be happy with is that Viacom did not give up on him, although he was forced to donate a large amount of money to a charity fund, but it did not deprive him of the right to direct, and even the next third sequel to "Transformers" was still handed over to him to shoot.

And what he has left to do now is to put an end to this matter officially, Viacom will hold an apology party for him, and more than 70 media from all over the United States will be present, and Viacom's CBS will also be broadcast live.

It's humiliating, but Michael has no room to refute, in fact, after that remark was exposed, he knew that he couldn't hide from this day, and needlessly insisting on the so-called face would only make things worse.

Instead of that, it is better to apologize seriously, so that the obsession of those Chinese demands can get a cathartic channel, even if they will be scolded for a period of time afterwards, but at least give the public an explanation, and pave the way for the future to wash themselves.

Michael is preparing for his own apology meeting, and Nie Wei is also under pressure.

After all, his sudden downgrading of "Transformers 2" has caused a lot of disgust among audiences, and although "Transformers 2" has passed the hot period when it was first released, it is still the box office hegemon for the current period of time.

This can be seen from the box office results of the day, which obviously has the second largest number of screens in the United States, but the revenue of the day only ranks fourth among all theaters, and this gap is obviously caused by the rash downward adjustment of the "Transformers 2" schedule.

The same experience was also encountered in the Star Cinema Line in Huaxia, but the domestic public opinion was much better, and many people felt that Nie Wei's approach was very relieved, and a bunch of people called for a boycott of "Transformers 2" on the Internet.

After all, Michael's remarks hurt all Chinese people.

"Nie Wei, will you be inconsiderate in doing this?" On the day when the Star Theater lowered "Transformers 2", Wang Zhonglei personally found Nie Wei's villa and talked to him.

After all, except for Nie Wei who knew his hole cards, the others didn't know it, and they all felt that Nie Wei's approach this time was a bit too presumptuous.

Facing Wang Zhonglei, Nie Wei naturally had nothing to hide, and told him the agreement he had reached with Fox.

After listening to Nie Wei's words, Wang Zhonglei's eyes widened.

"You trust that movie called "Avatar" so much?" Wang Zhonglei asked, after listening to Nie Wei's words, he grasped a key, that is, everything Nie Wei said was actually based on the premise that the movie "Avatar" could have a super good result.

Otherwise, Nie Wei's approach this time will still be criticized, and it will even become a stain on his career.

"Brother Zhonglei, in my eyes, "Avatar" is a work beyond this era, just like the emergence of Apple's smart phone has carried out a major reshuffle for the current mobile phone market, and the emergence of "Avatar" will also lead to a new era, that is, the era of 3D movies!"

Nie Wei was full of confidence when he said this, because this was what he had experienced.

You must know that when this movie was released, it caused a sensation that no one can imagine now.

It sold the most expensive movie tickets in China, with a ticket as high as 200 yuan, and even some scalpers sold a ticket to thousands of yuan at that time, but it was still in short supply.

It made Huaxia fans queue up all night for it, and some even went to the theater with tents a day in advance to queue up, just to be able to see the movie once.

It also created a miracle that as long as the theater arranges the number of "Avatar" shows a day, there will be a 100% attendance rate, and the movie also allows the theater to play 360 hours a day.

Its appearance is really like Apple's smartphone, adapting the entire film market, since "Avatar", all blockbusters that pursue visual effects will inevitably be produced in 3D.

"No wonder, no wonder, no wonder. After listening to Nie Wei's opinions, Wang Zhonglei said three 'no wonders' in a row, and then looked at Nie Wei's eyes full of shock.

Because he suddenly thought that as early as a few years ago, when the Star Cinema Line had just begun to develop, Nie Wei would always reserve a super hall when building a theater, at that time, in Wang Zhonglei's opinion, such a super hall was really a bit of a waste, it was better to divide it into two or even three small halls, but Nie Wei didn't listen to his advice at all, and still went his own way.

Later, all these halls were transformed into IMAX screening halls by Nie Wei, and Wang Zhonglei also felt that this was redundant, and felt that Nie Wei had money to burn.

But now that I've listened to Nie Wei's words, if what Nie Wei said is true, then Nie Wei's vision is too terrifying.

You must know that now in addition to the Star Cinema Line, there are only a handful of screening halls in the country that can screen IMAX-3D, and it can be said that 90% of the IMAX screening halls in the country are in the hands of Nie Wei.

If "Avatar" can really be as popular as Nie Wei said, then Nie Wei's theater chain will surely usher in a super leap.

As for "Transformers", Wang Zhonglei thought about replacing the old with a new generation, after all, Emperor Tang Ming had Yang Guifei, how could he still have the heart to worry about those vulgar fans in his harem? It is estimated that the audience at that time would not care about this movie.

"By the way, according to the time in the United States, it should be the scene of Director Michael's apology meeting now, I don't know if it's over?" Wang Zhonglei didn't dare to think about it anymore, so he changed the topic.

"Just look at it. "Nie Wei's TV can receive CBS through the network,Find the remote control,Nie Wei quickly found the CBS channel,When the picture jumped in front of the two of them,Michael on the screen has walked out of the press conference,Obviously, the apology meeting has ended。

"It's a pity that I missed it......" Wang Zhonglei said with a regretful face, but as soon as his voice fell, in the hand of the live broadcast screen, Michael, who was walking with his head down, suddenly let out a scream, and the crowd followed a commotion.

When the camera returned to stability and focused on Michael again, I saw that the big director had a broken egg hanging on his head, even through the screen, his appearance was funny and disgusting.

Nie Wei and Wang Zhonglei glanced at each other, and they both saw a look of surprise in each other's eyes, and then laughed heartily.