Weibo and blog, although it seems that there is only one word difference, and many people say that the former is a lightweight version of the latter, but in fact, in Li Mu's point of view, these two products are very different from the root concept.

Blogs are like the Blackbird reconnaissance plane in the United States, which is destined to be eliminated or marginalized by the Internet industry, just like the rampant chat rooms in the past, a transitional product of a certain period of time, and its life cycle is only a few years, and after a few years, it will never be able to regain its former glory.

This transitional product is also reflected in the entity industry, the most obvious is PHS, the fire is fast, the death is fast, the reason why it can have a short period of brilliance, is because the equipment and use of mobile communication costs are too expensive in that time period, and ordinary landlines although the equipment and use costs are relatively cheap, but there is no ability to mobile communication, so the PHS in the middle immediately found its own gap market.

However, PHS itself is a deformed product with major technical flaws and an extreme lack of room for upgrading, when the industry is upgraded, or the top industry begins to exert pressure, it is like a bean living in the middle of an oil press, and it has no resistance at all.

In Li Mu's view, in addition to the strong vertical field of the Internet in the future, all other industrial models must be integrated into social networking is the ultimate form of development, and strong interaction between people must be generated in its own products, otherwise any product will be eliminated one day.

The so-called strong verticality is like navigation software, translation software, weather software, and production tools, which are extremely vertical products, such as Photoshop, which never need to consider adding social networking in their own products, and AutoNavi and Google Navigation do not need to force users to socialize in their own software.

However, in addition to this strong vertical software, other products need the blessing of social attributes to be able to protect their vitality, the success of NetEase Cloud Music lies in the integration of social, the reason why Zhihu overtook Baidu to know, and became the legendary high-forcing community, it is precisely because of the integration of social nature.

It is the attribute of social networking that gives people a stage to pretend to be B, a motivation for people to pretend B, and a channel for people to monetize through personal influence, and Weibo is the same.

The social weakness of the blog is not essentially different from PHS, but the social strength of Weibo or titter is simply second only to the social software of WeChat, Li Mu does not know how strong the vitality of Weibo and titter products are, but it is certain that it is much stronger than the vitality of any kind of blog.

A few years later, Sina Weibo gradually declined because of rampant advertising, but Titter has been glowing with vigorous vitality on the international stage, which is enough to prove the vitality of Titter in the world, if YY's product system can incubate a Titter, then YY's overall combat effectiveness will be stronger, so for Li Mu, Weibo is indeed a must, and must be done in a global pattern, and do the best.

It's just that Li Mu didn't think that the Weibo model would be thought of by others so quickly, fortunately, the person who thought of it was Chen Tong, otherwise if he became a competitor, he might add a threatening enemy to YY's future.

Although Tengxun has become history, but Li Mu still respects the overall operation mode of Tengxun in his bones, Tengxun takes QQ and WeChat as the core, and strives to develop its own closed-loop and ecology, no matter what sectors of the Internet industry there are, as a giant enterprise, as long as it can be done, it must be done, and if it can't be done, it will be invested and acquired to do well, in short, all the fields that can be involved must be involved.

Li Mu's goal is the same, he will never think that his territory has expanded enough, and he will always be in awe and eager for emerging fields.

As a result, Li Mu announced at the core level of the company that the titter division would be established immediately, and Chen Tong, the current head of the blog, would serve as the general manager of the division.

The reason why it is named titter division, rather than Weibo division, is to do a good job of confidentiality to the greatest extent, if the word Weibo is revealed in advance, then Internet people at this stage can easily associate these two words with the meaning of microblogging, that is, streamlined and lightweight blogging, so that the strategic intent is exposed at least half in advance.

However, it is very abstract to be called titter, and it is impossible for Huaxia Internet companies to figure out what kind of product is behind this English word, and overseas, especially Western Internet companies, will not associate it.

After all, if you tell a Chinese Internet person that Makino Technology is going to develop a software, the name is Forced B, then many people are also confused, and they can't figure out what it means behind it.

The titter division is at a very high level within Makino Technology, and the business unit is not controlled by any vice president, Chen Tong reports directly to Li Mu, and the technical department needs to give all the support unconditionally to achieve the early launch of the titter.

At this stage, Makino Technology has become the focus of global Internet companies, so the establishment of a business department such a big move, can not hide from other colleagues in the industry, almost on the day of the establishment of the division, domestic Internet companies have received the news: Makino Technology has set up a high-level business department directly reported to Li Mu, the name of the division is very strange, called titter.

For a while, the whole industry was speculating, what exactly is a titter?

Soon, the news spread to Silicon Valley and Wall Street, and when it was learned that Makino Technology had set up a division named after English, Silicon Valley was nervous.

As a Chinese company, Makino Technology suddenly established a business unit named in English, and for Silicon Valley, it would have been instinctive to think that this business unit was set up specifically for the English-speaking market.

Then this also means that the next key product of Makino Technology will be in the English market.

No one knows what kind of product Titter is, but everyone knows very well in their hearts that the field in which the titter is positioned, then the current stage of the enterprise in this field will suffer a huge blow, and every Silicon Valley entrepreneur is praying, hoping that the actual direction of the titter will not coincide with their own entrepreneurial direction.

Some entrepreneurs who are also in Silicon Valley are seeking confirmation from Lin Qingya, who is sitting in North America, through various channels, hoping to get a few words about titter through communication with Lin Qingya, but Lin Qingya told everyone very frankly: She knows no more than outsiders about the establishment of the titter division of Makino Technology, because she also knew that the company had set up such a new department when she received the group's public email.

Lin Qingya did not lie, in view of the fact that the titter project needs to be kept secret, and she herself is not in China, so Li Mu did not inform her of the relevant plans before setting up the business department, and all the content of the titter is only known to several senior executives who actually participated in the meeting in Yanjing.

Li Mu also made it clear that regarding the core content of the titter, online communication is not allowed through various methods such as email, YY transmission, video conference, etc., so Lin Qingya, who is in North America, only knows that this business department has been established, but she also knows nothing about the specific content of this business department.

Even Lin Qingya didn't know what the titter division was doing, which made the whole Silicon Valley even more nervous, Li Mu's invincibility for a period of time, made all the Internet companies in Silicon Valley feel like they were being held hostage by Li Mu, and now the news about the titter division is like hearing Li Mu's sharpening of knives through the door, and these people who were locked up, no one knows if Li Mu sharpened his knives to kill himself.

And the only company that can completely ignore this concern is Google.

Google knows very well that after paying the protection fee, Makino Technology will no longer compete with them, so the titter may be any kind of product, but it will never be a search engine.

This makes Larry Page feel extra relaxed, and it seems that this is the benefit of paying protection money.

……

When Titter became a global Internet buzzword, the signing ceremony between Muye &Baidu and Google was about to be held in Yanjing.

This signing ceremony will be the largest and most concerned since the establishment of Makino Technology.

In the previous blog, Li Mu frankly told the world that he was a businessman, the instinctive pursuit of business interests, and almost all the world's major media reported on Li Mu's "forcible merger and acquisition" operation, as well as the content of that blog, which not only made the merger and acquisition get the attention of global netizens, but also was recognized by the vast majority of netizens.

Because of this, the global Internet, capital markets, financial markets and the majority of netizens are paying special attention to this special "merger and acquisition case", because there are too many media present, and the placement of on-site cameras must be booked in advance and supplied in limited quantities.

There are thousands of reporters and entrepreneurs who have decided to participate in the signing ceremony, Elon Musk and Mark Zuckerberg were invited to China to participate, and even Tim Cook put down his work and came from afar to support his new boss Li Mu.

In addition to the person in charge of the enterprise around the ecological development of Li Mu, the bigwigs of various enterprises in Silicon Valley have also come to cheer, after all, it is the future super giant of the Internet industry, no one dares to underestimate Li Mu's influence on the global Internet in the future, they are willing to come over thousands of miles, on the one hand, they hope to show favor to Li Mu, on the other hand, they also hope to be able to rub the heat.

Not only Silicon Valley, Wall Street bigwigs have also come a lot, as the only Western capital that has invested in Makino Technology, Sequoia Capital CEO went to the scene to stand for Li Mu, after the completion of the merger and acquisition, the valuation of Makino Technology will usher in a wave of surge, as an investor who makes money with the car, Sequoia Investment in Makino Technology's potential profit has exceeded 300%, whether it is the profit margin or the scale of profits, it is the largest investment in Sequoia in recent years.

In this scorching hot July, a whale swallowing feast in the capital field is about to be staged around the world!