The next day, the first thing Li Mu did when he arrived at the company was to inform Chen Tong and ask him to bring his plan to his office.

Chen Tong has been apprehensive since he called Li Mu last night, and when he learned that Li Mu wanted to see him, this anxiety became even stronger.

Chen Tong himself is also very clear in his heart, Li Mu should not be very good at seeing himself, which has a lot to do with his inability to distinguish the situation, based on this, Chen Tong is not very confident in his light blog product concept, he is afraid that as a content worker with no product experience, blindly trying to design products will go into the misunderstanding that he can't see, and he is even more afraid that his product will be denied by Li Mu, after all, Li Mu can be regarded as the top product manager in the entire Internet industry, and his light blog can be described as a real class axe。

Coming to Li Mu's office, Chen Tong felt a lot of pressure even when he looked at Li Mu, so he could only force himself to be calm, and asked politely: "Mr. Li, are you looking for me?"

Li Mu nodded, got up from the office chair, and said to Chen Tong, "Come to Mr. Chen, sit on the sofa and chat." ”

As he spoke, Li Mu had already walked to the sofa first.

Chen Tong hurriedly walked over, and when he arrived opposite Li Mu, Li Mu didn't sit down, and he didn't dare to sit first, just stood motionless.

Li Mu smiled: "Sit down, Teacher Chen, don't be so restrained." ”

Chen Tong responded with a few "good" words in a row, but his body still sat down carefully opposite Li Mu after seeing him sit down.

After sitting down, Li Mu asked one of Li Ziwei's subordinates to bring in two cups of coffee, and said to Chen Tong: "Teacher Chen, I have carefully read your product plan. ”

Chen Tong stared at Li Mu with both eyes, and asked nervously: "Mr. Li, what do you think? Isn't it too superficial? I don't know much about products, and I don't think through many places......

Li Mu waved his hand and said: "It's not superficial, on the contrary, I think your research direction and ideas are not only correct, but also in-depth." ”

After getting Li Mu's affirmation, Chen Tong finally breathed a sigh of relief, before this, what he was most afraid of was being denied, but now it seems that this concern can be dispelled.

So, Chen Tong said humbly: "Thank you Mr. Li for your recognition, but I do still have a lot to learn in depth." ”

Li Mu looked at him and smiled slightly, and said: "Mr. Chen, I am very happy to see your changes now, you have now changed from 'doing what you think is good' to 'doing what the market thinks is good', which is a very good signal, because an entrepreneur can be a cultural person, a philanthropist, an artist or an expert and scholar in various fields, but he must be a businessman in essence." ”

After a pause, Li Mu said again: "You see that there are all kinds of entrepreneurs around us, among which there are many high-quality talents, they are all very influential figures in their respective fields, but if they really start a business, most of them will not escape the fate of failure, and the fundamental reason is that they have not really become a businessman." ”

Chen Tong nodded frequently and said: "Mr. Li is right, people who make content not only want to make high-quality content and in-depth content, but also make content that users like to watch, content with stronger communication power and more thorough marketization, which requires our content workers to first change their thinking, not to make content that they think is good, but to do content that the market thinks is good, or content that has more commercial value." ”

"That's right. Li Mu said approvingly: "Fully understanding the needs of the market and catering to the needs of the market is the core of commercial development. ”

Chen Tong said: "My product plan, many places are not perfect enough, I don't know if Mr. Li has any suggestions?"

Li Mu said: "I agree with your concept of slimming down blog content, at this stage our users are facing too many temptations, in addition to games, it is difficult to have any products that allow users to focus on and exclusive use for a long time, in this case, users will gradually lose patience with long-form blog content, and it is imperative to slim down the blog." ”

Speaking of this, Li Mu changed his words and said: "However, there are two specific ways to embody this idea, one is to directly slim down the blog at this stage, and the other is to directly use this concept as the core to create a new product, so which one do you prefer?"

Chen Tong thought for a moment and said: "I tend to the former, because the data of the blog at this stage is going downhill, if we create a new product alone, it will inevitably cause a greater blow to the blog, in that case, the blog itself will become more chicken, this left-handed right-handed way, how much will cause a certain waste of resources." ”

Li Mu said: "Personally, I prefer the latter. ”

Chen Tong asked curiously, "Why?"

Li Mu said: "Because refining the essence is always easier than being reborn, and the adaptability of the refining will be higher." ”

Seeing that Chen couldn't quite understand what he meant at the same time, Li Mu said: "Insert a topic, does Mr. Chen know much about military affairs?"

"It's okay. Chen Tong said: "When I was at the portal, I had some active and passive contact because of my profession. ”

Li Mu nodded and asked: "Then do you know that the United States once developed a supersonic reconnaissance aircraft with a model of SR-71 and nicknamed the Blackbird in the 60s?"

"Yes. Chen Tong said: "This aircraft is very legendary, and military fans all over the world love it." ”

Li Mu nodded and said: "The reason why the Blackbird is worshiped as a god by military fans all over the world is not only because of its advanced design, but also because of its incomparable flight speed and flight altitude, powerful variable cycle jet engine, epoch-making titanium alloy fuselage, advanced radar reflection coating and special pilot pressure flight suit, it stands to reason that such a powerful product, the United States should always let it serve in the army, but in fact, this thing was completely retired from active service just after entering the 90s, do you know why?" ”

Chen Tong pondered for a moment and said, "I have seen some analyses before, and the main reason should be that the cost of using Blackbird is too high. ”

Li Mu nodded and said: "The high cost is one thing, but there are many other reasons, for example, in the 60s, the speed of the Blackbird almost exceeded that of all fighters and even anti-aircraft missiles, but in the 90s, the progress of missile technology has greatly reduced the advantage of the Blackbird's speed, which made the Blackbird begin to bear more and more threats, the S300 air defense missile officially installed in the Soviet Union in the 80s, if it is used to hit the Blackbird, it is basically a dozen and one accurate;"

After a pause, Li Mu said again: "For another example, the continuous development of satellite technology has also made Blackbird's reconnaissance ability more and more chicken, in this case, why should such an aircraft be kept if it is not retired?"

Chen Tong finally understood what Li Mu meant.

At this time, Li Mu said again: "However, although the Americans have retired the Blackbird, they have accumulated various top technologies and technologies from the Blackbird, but they have refined and continuously used, you see that many of the weapons and equipment in service in the United States now have the shadow of the Blackbird, B-2 bombers, F-22, F117...... So you see, although the Blackbird is gone, its advantages have been inherited and carried forward in other products. ”

Chen Tong hesitated for a moment, and asked Li Mu with some confusion: "Mr. Li, I understand what you mean, but, did we give up the blog like this?"

Li Mu smiled slightly, and said: "The Americans have not completely given up on the Blackbird, except for one or two of the existing Blackbirds that NASA has retained for various experiments, the others have basically entered the Flying Museum, no matter which Flying Museum it is in, it can be called the treasure of the museum, so we will not completely give up the blog, we will continue to keep it, but stop importing resources to it, strictly speaking, stocking, not giving up." ”

Chen Tong asked tentatively: "If we put blogs free-range, will we focus on cultivating light blogs next?"

Li Mu nodded, and said without doubt: "That's right! The blog stops supplying blood and enters the stage of natural stocking, and then we will make every effort to develop your 'light blog', but with all due respect, your 'light blog' is only a half-finished product in my opinion, you only solve the problem of what kind of content should be guided to create by users, but you have not solved how to guide users to carry out special social networking on the basis of this lightweight content." ”

Chen Tong blurted out, "Socializing?"

"That's right. Li Mu said lightly: "If you think about what kind of thing a blog is? Blog is like a classroom, every blogger is a teacher who talks non-stop in the classroom, a class is 45 minutes, he sings a 40-minute one-man show alone, and other students are not allowed to express their opinions during this time, and then the remaining five minutes are left for students to ask questions or interact with students, you look at the current celebrity blogs, thousands of words of articles are written, readers either leave without reading it, or finish reading it, at most like, As a side note, not only will readers not be able to interact with the blogger, but they will also have a hard time interacting with other users. ”

Chen Tongnao made up the scene of the teacher teaching in the classroom, and suddenly realized in his heart, and sighed: "When you say this, it feels like this......

Li Mu continued: "It is precisely because the blog is like a classroom, it does not have it, so light blogging must break this limitation and shackles, we can't make it a classroom, or even let it have anything to do with the classroom, we should make it a social occasion, a social occasion where everyone can express their opinions, everyone can hear the opinions of others, everyone and everyone can establish contact and communicate with each other." ”

Chen Tong said with some embarrassment: "Mr. Li, I probably understand what you mean, but I can't think of how this concept should be presented with products." ”

Li Mu smiled slightly and said: "How to present it, I will carry out more in-depth secondary development on the basis of your light blog, adopt the information display mode of information flow, and then match it with a perfect attention, friends, and interaction system to socialize your light blog." ”

Speaking of this, Li Mu looked at Chen Tong and joked: "But the real name of the product can't be called light blog, this name is not good, but it is too closely related to the literal of the blog." ”

Chen Tong hurriedly asked, "Then what did you call it?"

Li Mu said: "The Chinese name is Weibo, Weibo, which originally means microblogging, but we don't publicize it so much, and we push Weibo to users as a new product." ”

"Weibo ......" Chen Tong thought for a moment and said approvingly: "I think this name is very good, simple and easy to remember, catchy." ”

After that, Chen Tong asked again: "Then the English name is MicroBlog?"

Li Mu smiled: "I just said, don't literally have too close ties with blogs or blogs, what's the difference between your MicroBlog and your light blog......"

Chen Tong said ashamedly: "I took it for granted, thinking that the literal translation of the English name could be ......."

Li Mu said lightly: "Actually, I already thought of the English name last night, and it's called Titter." ”

Chen Tong asked curiously: "Why is it called Titter?"

Li Mu said: "It means to describe people or birds chattering non-stop, which is just in line with the lively scene of Weibo where you say two sentences, I say two sentences, and everyone says two sentences together." ”

After listening to this, Chen Tong said with a smile: "This word is really vivid! For native English speakers, it should also feel very familiar, easy to remember, and easy to say." ”

Li Mu asked him with a smile: "By the way, do you know how Titter should be translated in our language to better suit Americans' feelings about this word?"

Chen Tong asked curiously: "How to translate?"

"** chatter. ”

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Chapter 1488 Weibo & Titter (Page 1/1)

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