March 2015.

Melbourne.

Victoria Market.

Designer Yan Yun's sixth fashion show.

The first ready-to-wear launch of the Yan II brand.

When it comes to ready-to-wear, it's all about the design and craftsmanship of the Maison Yan II haute couture house.

And most of the clothes were designed by Yan Yun in previous seasons.

This is also why, Yan Yun was able to hold another show in just two months after the end of Paris Haute Couture Fashion Week in January 2015.

Haute couture has always been mysterious and high-minded.

Haute couture clothes and the vegetable market, no matter how you think about it, feel that they are two scenes that are completely unrelated.

Which Persian Gulf lady would go to the vegetable market on her own?

It's actually quite interesting.

You're not a Persian Gulf noblewoman, how do you know people don't?

No matter how rich a person is, he is just one person.

Jack Ma eats instant noodles, billionaires eat roadside stalls, and even the kind that doesn't have decent tables and chairs to squat on the side.

If you like to cook yourself, you'll have to pick the best and freshest ingredients.

Of course, a large number of nannies in the family can help you purchase, but can the things that nannies buy really satisfy you 100%?

Although it is often a very fortuitous situation, it is not surprising that when the Persian Gulf lady wants to cook a dish on a whim, she has not yet decided what kind of side dish to use.

If you don't go to the wet market, how can you be inspired?

If you buy a piece of haute couture to be offered as a "offering", it means that you are not a "regular customer" of haute couture.

The real lady of the Persian Gulf will wear haute couture as an everyday dress.

If Yan Yun is a lady of the Persian Gulf, then she bought 32 sets of daily clothes when she went to Haute Couture Fashion Week for the first time, which cannot be regarded as big news.

After all, in oil-rich countries, when the ladies spend money, they will look at a few less zeros later.

The idea of bringing a haute couture show to the vegetable market was so shocking that even the fashion emperor of the Chanel family, Lafayette of Chanel, never thought of it.

Galeries Lafayette has tried to transform his favorite show venue, the Grand Palais in Paris, into a supermarket, a restaurant, and a terminal.

But these scenes are all "fake", man-made, and they are all in the Grand Palace, not real scenes, and they are never open-air scenes.

Yan Yun chose the show at the Queen Victoria Market.

Except for the canopy on top, the market is open-air, or, more precisely, semi-open-air.

The oldest wet market in the southern hemisphere usually closes early in the morning, except for the night market on Wednesday nights.

For the Victorian Market, closing is just a formality, and every stall can be moved.

Stallholders usually have a "mini container" or two.

In the afternoon, when the stall closes, push your stall into the mini box, push it to the place where there is a pillar, fix it, and lock it.

In order not to affect the normal operation of the market, Yan Yun's first show outside of Paris was on Monday night.

The Queen Victoria Market is closed on Mondays, so you can start building the runway from 4pm on Sunday when the market closes, and you can have 24 hours to install and commission, as long as it can be completed by 4pm on Monday.

However, 24 hours is not enough for the stage construction of a large-scale fashion show.

The lights and scenery on the top of the market can be done in advance, as long as it does not reach the height of the mini container, it will not have any impact on the normal "opening" and "closing" of the market.

However, after the catwalk of the model catwalk is built, it is impossible to hold a show without affecting the daily operation of the market.

The design of the show is also crucial to a fashion show.

There are even a lot of people who watch fashion week, and they go specifically to see the design of the show.

Top luxury brands usually have their own fixed cooperative architects.

In Paris, it's very easy to find a design team for a runway.

Because Paris is originally a city that belongs to fashion shows.

But Melbourne is not the same concept at all.

The Yan II brand's second haute couture atelier and first ready-to-wear store around the world have chosen Melbourne to set up their home in Melbourne.

Yan Yun chose to open Yan II's first ready-to-wear flagship store in Melbourne because she wanted to feel at home.

Of course, she wants to go back to Wenzhou, but Wenzhou is still far from an international metropolis.

The metropolis that can make Yan Yun feel at home can only be Melbourne.

In addition to Yan Yun's own reasons, several of Yan Yun's high-end "fixed buyers" who have just become fans are from Australia.

These people go to Paris many times a year and don't want to go anymore.

For the old haute couture studios with many tailors and design assistants, Australian upstarts can also ask designers to provide door-to-door services, and the problems that money can solve are certainly not a big problem for these wealthy families.

But Yan Yun didn't have so many tailors and assistants, and she never provided "door-to-door service".

If it weren't for the fact that she was tired of Paris, she would not have chosen to provide "door-to-door service" to regular customers in Australia.

Of course, there is another customer, who is much more important than these haute couture club members above.

The person who inherited the fashion gene to Yan Yun - her mother Lu Bingran.

It is different from ordinary customers who only look for Yan Yun to do high-end customization.

From site selection to contract negotiation to decoration of Melbourne's flagship store, Lu Bingran did all the things.

Retired, away from the hustle and bustle of the shoe machine, Yan Dabang can also specialize in his own technology, and Lu Bingran is not comfortable with his leisure.

Generally speaking, it takes two years to find a suitable façade on Collins Street, one of the world's top ten luxury shopping streets in Australia, which is often referred to as Australia's first street, and then negotiate a contract and renovate.

Lu Bingran took Bao Bao, a "full-time translator", and it only took one year and two months to get everything done.

Yan Yun originally planned to hold the first ready-to-wear show in Melbourne at the end of this year, but the stores have already been renovated, and on Collins Street, where the rent is more expensive than gold, such a large flagship store has not been decorated at all, and the displays and windows have been done, but it will have to wait another year for it to be unveiled.