Chapter 243: Adding to Dreams
I want to buy clothes, right? I'm sorry, I don't have clothes, so I'll be early next time.
If you are really interested in customizing, the master's butterfly embroidery still has a third of the size of twelve normal butterflies, which can be used for other purposes.
These butterflies are too small to add the finishing touch to the clothes, but they can be worn on the ankle loops or cross straps of the shoes worn by the models.
The "production" of Maison Yan II is limited, and it is no longer possible to receive new orders for this season's clothes, even for shoes, because the master no longer continues to embroider butterflies, and there will always be only twelve pairs.
After these twelve butterflies are customized, how to design them in the future, such exquisite butterfly embroidery.
Yan Yun and Yan Ling's dream has always been about making Made in China and Wenzhou leather shoes go global.
Yan Yun's debut performance is remarkable, and if the clothes are on fire, there is still a big distance from the dreams of the Yan family brothers and sisters.
Antique fabrics can be met but not sought, Suzhou embroidery masters are old, it is impossible to do eye-catching, energy-intensive embroidery work for a long time.
In the future, will there be such exquisite embroidery for Yan Yun to support the façade, whether the master's descendants and disciples can reach the height of the master, there are too many unknowns and variables in everything.
When it's time to seize the opportunity to add weight to your dreams, you must not let it go.
In addition to the ingenious embroidery workshop, the news that the newcomer Maison Yan II also has a shoe workshop has spread far and wide.
You must know that handmade high-end shoes, even if they are top luxury brands, usually find more cooperation with shoe shops.
Even for the most prestigious luxury brands, the number of Haute Couture shoes that can be sold in a year is extremely limited.
That's why, with so much haute couture, only Chanel dares to acquire so many workshops.
As soon as the Maison Yan II came up, it was simply a deadly configuration.
In the era of rampant "spy photos", not being open to the media does not mean that the media can't get the photos, especially when the main creative team deliberately relaxes their vigilance.
Yan Yun's debut, from being identified as absolutely unsellable, to the final "no clothes to sell", seems to have happened in an instant.
With the exposure of spy photos, Maison Yan II, who pretends to be mysterious, does not seem to be as vulnerable as everyone imagined.
Of course, the output of the shoe workshop will not be only 12 pairs, but scarce things are expensive.
This season, there are twelve orders, and there is not one more pair.
Yan Yun is still concentrating on his own design, staying away from the media, and trying not to appear in public.
The attribute of mystery, even if Yan Yun doesn't want it, there is no way, because she really doesn't have time.
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The alternative marketing methods of the "aristocratic businessman" Allegro began to continue.
This time, Allegro came out to apologize.
Because of the leak of spy photos, Yan Yun did not open the media for his debut, but some less mainstream fashion media first obtained pictures of the interior of the show.
Allegro goes from house to house to mainstream fashion media, and they do so in order of importance.
Allegro apologized to the people one by one, and covered the rookie Yan Yun with a mouthful of black pot.
Allegro said that the designer of Yan II was a newcomer and did not understand the rules, and the first customer who came to the door said that he could not find the media, so he thought that he really couldn't find the media, and did not discuss it with everyone.
I thought I could make it private, but the management was not very proper, and some photos flowed out.
Even if it is a spy photo, it will certainly not be the best place to shoot it, and it will not show the style of the show.
Allegro gave the photos and videos taken by the now "non-spy" photographers and videographers to the most important media outlets.
While apologizing, she said that after a fierce "internal struggle", she had "defeated" the rookie designer, and that all media-related matters related to Maison Yan II in the future would be handed over to her.
This kind of snubbing the supreme fashion media just to please one or two customers will never happen to the Maison Yan II brand in the future.
If a rookie designer who doesn't know the rules dares to do this again, she will break with the brand.
Allegro's attitude is particularly sincere, and he directly puts Yan Yun on the opposite side of the common enemy of himself and the media, and the enemy of the enemy is a friend.
The relationship between the media and Allegro is not bad, and the person who never expresses his position in front of the media is Yan Yun and not Allegro.
The person who asked Yan Yun not to speak in public was Allegro, and the person who counted Yan Yun was a rookie who didn't understand the rules and behaved arrogantly was also Allegro.
Of course, it's all a set strategy.
It's impossible for Yan Yun's show to be closed to the media every season.
If the first season offends the media of the fashion empire, then when you go to find someone again, you won't have a good look at it.
Arrogant when it's time to be arrogant, humble when it's time to be humble, Allegro doesn't have the reserve that a "trust baby" should have.
In this way, Allegro is back in the media.
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In January 2013, after the debut of Paris Haute Couture Fashion Week, the "guest member" Yan Yun didn't even have time to recuperate, and began to prepare for the second show in July.
Then came the third in January and the fourth in July 2014.
By January 2015, when Yan Yun's fifth show at Paris Haute Couture Fashion Week began, Maison Yan II had become one of the official members of the Chambre Syndicale de la Haute Couture approved by the French Ministry of Industry.
The process of becoming a full member after releasing four haute couture shows as a guest member is a normal procedure and speed at Haute Couture.
What is abnormal is that the first fashion show in Yan Yun's life was on the Haute Couture Fashion Week in Paris.
What is even more abnormal is the age at which Yan Yun officially received the title of Haute Couture.
In January 2015, Yan Yun was not yet 25 years old, making him the youngest official member in the history of Paris Haute Couture. (Note 1)
The Haute Couture title is the crowning honor of a fashion designer, and the Haute Couture Fashion Week in Paris is the dream of countless designers.
But Haute Couture also had its own shortcomings, and the designer was firmly "locked" in Paris.
If it is a top luxury brand, people can change designers from time to time, and there can also be a very large support team.
Maison Yan II has not yet reached the point where designers can be changed at will.
If the "creative director" is changed just after accumulating a little fame, Maison Yan II is destined to be a short-lived brand.
But Yan Yun has begun to get tired of doing design day and night, but he can only live a show in Paris.
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Note 1:
Yan Yun's upbringing as a fashion designer is not very real for some people.
But in real life, there are Chinese designers who are more legendary than Yan Yun.
The story of the legendary designer is a benefit for genuine fans, and it will be put in the author's words~