At present, Taobao is almost completed, and it will be launched in June, if MP3 can't catch up with this time node, Taobao's online plan will be postponed due to the problem of production capacity. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In fact, Taobao can also be launched first, but Li Mu feels that he has no gimmick to get his hands on Taobao first, Taobao is difficult to push in the early stage, just inviting the current small sellers will cost a lot of manpower and material resources, rather than this, of course, it is better to directly come up with a benchmark event, and smash its fame at the beginning of Taobao's launch.

If Taobao is launched, you use YY, use Tieba, use Easy Listening Network, use Alipay and other platforms to rudely guide Taobao, then there is no point, there is no eye-catching, the user's conversion rate is too low, if you push the first user to come in and see it, it feels unattractive, and it will be much more difficult to attract him next time.

Therefore, in Li Mu's heart, he hopes that the release of mp3 can be unified with the launch time of Taobao, so as to maximize the effect.

Faced with the situation that the two OEMs were not strong, Li Mu weighed again and again and decided to take the plan customized by the two together

In the name of Yiting Technology, it signed OEM contracts with two companies, and ordered the first batch of 45,000 units from Taiwan OEM and 55,000 units from Shenzhen OEM, and paid 30% of the fee in advance.

The construction period of the two factories is positioned at 27 days, with a 30%+30%+40% model, 100,000 machines are shipped in three stages, and the fastest batch of 30,000 units can be produced in two weeks, just in time for the beginning of June.

The first batch of goods in early June, and the second batch can be reached every subsequent week, so that Li Mu has the confidence to go online on Taobao in early June, and directly launch the promotion of mp3 to buy, and then you can book the delivery cycle to a week later, after all, there is a price advantage there, plus netizens are not used to Taobao within 24 hours of delivery in the future, this clause users should still be very happy to accept.

The key details have been thought out clearly, and before signing the contract, Li Mu's heart moved, and he called the people under him at night not to rush to sign the contract the next day, and then temporarily found Lin Qingya, wanting to discuss a more important and urgent matter with her.

The two met at a 24-hour café in Zhongguancun, and after Li Mu ordered a latte for each of them, he told Lin Qingya about his worries.

"Just now I suddenly thought of a question, at the moment in front of any OEM, we are small customers, most of their production capacity is allocated to those large customers who have become large, and large customers also contribute most of their revenue profits, if our MP3 is launched on Taobao at that time, and in accordance with the zero-profit sales strategy I formulated before, it will form a huge impact on all MP3 brands at the moment, and then we will definitely become the common enemy of all MP3 brands, if they put pressure on OEMs to stop producing products for us, then what should we do？”

Li Mu's worries are not unreasonable, once there is a spoiler in the industry, no matter how fierce the competition in the industry is, this spoiler will become the target of public criticism, just like Shenzhou Computer, when Shenzhou Computer broke through from the whole machine market, it was a price war, "4880, Bensi Computer carried home" The advertising slogan pushed Shenzhou to the whole country overnight, and at the same time, it also made Shenzhou a sworn enemy of other brands in the industry.

Li Mu has no intention of thinking about domestic mp3 companies so fucked up, but the heart of defense is indispensable, if he wants to stir up the food in other people's bowls, others will definitely jump up and fight with him.

Lin Qingya also remembered the huge threat contained in this when she heard Li Mu talk about this problem.

If it is really as Li Mu said, when the time comes to anger the entire MP3 industry, the possibility of a number of companies joining forces to put pressure on the OEM is very large, and it is very likely that the modern factory will give up OEM for Yiting.com because of the pressure from many parties.

Lin Qingya asked Li Mu: "Mr. Li, do you think that if we put aside the situation of the foundry, if our MP3 is listed, how many units can be sold in a year if there is sufficient supply?"

Li Mu said with a smile: "It is conservatively estimated that there are nearly 10 million units in the MP3 market this year, if we use an unprofitable model to stir up the market, and there is sufficient supply guarantee, it will definitely be no problem to sell more than 3 million units." ”

Lin Qingya said: "Three million units, sales are almost one billion, if the market space is really so large, can we invest in our own factory, or simply buy one?"

Li Mu shook his head and said, "I don't want to get involved in hardware production, once it involves the production process, there will be too much trouble." ”

Lin Qingya asked curiously: "Most hardware companies have their own production lines, right? Some big brands will only hand over some small products that do not account for a large proportion to the OEM. ”

Li Mu said with a smile: "If you produce by yourself, how much trouble is there for us to imagine, not to mention anything else, the factory has to pile up hardware, pile manpower, the production line has to be designed and customized and maintained, and frequently upgraded, and the huge team of workers also has a very complex management system. There are too many shady links in the procurement of raw materials, and it is difficult to avoid cutting corners, if it is their own production, these things are all done is too much of a headache, in contrast, I would rather raise the cost a little, let the foundry consider these problems for me, I just give him my requirements, give him money, he will solve all the links of production, quality control, and after-sales for me, and the contract will be written in black and white. ”

Lin Qingya's beautiful eyes suddenly flashed with a different kind of brilliance, and she said in surprise: "Mr. Li, I have an idea, you can listen to it and see if it is useful." ”

Li Mu nodded: "You say." ”

Lin Qingya immediately sat up straight, and said excitedly: "You just said that the contract is clearly written in black and white, and I suddenly thought, can we sign a big contract with the OEM in advance, although we customize 100,000 units in the early stage, but we can set the contract to 1.2 million units." ”

Li Mugang wanted to say that if the deposit of 1.2 million units is paid according to the normal process, the money will go to the sea.

At this time, Lin Qingya said again: "We will disassemble the big contract in the contract, one is a direct order agreement for 100,000 units, and we will pay 30% in advance according to the normal process They will start the payment, the remaining 1.1 million units, we signed with them in the form of an agreement of intent, we promise to add 1.1 million machines to them this year, for this reason, we can pay the intention fee according to five yuan or ten yuan per unit, if we breach the contract, give up the order, the intention money belongs to them free of charge, if they breach the contract and can not supply on time, they need to compensate us for five or ten times the liquidated damages. ”

Li Mu was stunned and asked, "You mean to make a contract trap?"

Lin Qingya nodded again and again: "That's what it means, the factory must have no resistance to the order, as long as their production capacity can be won, they will definitely take the order without hesitation, if they can't get the production capacity, I think they will also subcontract to others first, because every order they represent the actual profit." ”

"Now the two foundries give us about 100,000 units of production per month, we can sign a contract of intent with them for 1.1 million units according to the productivity they give, for fear that they will adjust the share distribution, and the factory will not hesitate to agree, because on the surface, this 1.1 million units of the intention order will be beneficial to them, first of all, we will give him an intention deposit, secondly, they can lock in the profit of 1.1 million units in advance, and the manufacturer can not think about the situation that the future will face, they will not be able to ask for it." 。 ”

When Li Mu heard this, his heart suddenly brightened.

Lin Qingya just wants to give the manufacturer a set, now the production capacity of these two manufacturers is still a certain amount of wealth, and the richness of production capacity is a reduction in profits for them, so they naturally hope to be able to produce at full power, get so many orders at one time, and it is the number of orders that they can completely digest, and the other party also gives a deposit first, which is simply no reason for them to refuse, even if they have to pay ten times the intention fee as compensation for breach of contract, they should not refuse, because they know in their hearts that the possibility of paying this ten times the compensation is almost zero, unless there are uncontrollable factors such as natural and man-made disasters, Li Mu can even relieve them of worries at this point, and directly add a clause to the contract: except for force majeure factors such as weather and disasters.

However, in this way, as long as the manufacturer signs the contract, you are under pressure from the outside world, you want not to produce for me, this does not belong to the category of force majeure factors, as long as you dare not to produce for me, you have to compensate me tenfold, unless you burn your own factory, otherwise there is absolutely no negotiation.

Thinking of this, Li Mu also became excited and exclaimed: " Qingya, your method is really great, so let's do it, this matter is very important, you meet with the legal counsel tomorrow, as soon as possible according to the method you said, draw up a new contract to the foundry, but you must remember that in the big contract of one year, it is necessary to indicate that the foundry price is readjusted once a month according to the market price of the memory chip, and this manufacturer should also agree, now that the hardware is updated so fast, when other brands sign contracts with manufacturers, they will definitely take this problem into account, and the price will definitely be adjusted frequently in a relatively short cycle。 ”

Lin Qingya nodded and said, "Then I'll start working on this matter when I go to work tomorrow." ”

Li Mu said: "It is best to induce them to sign more production capacity in the contract, and it would be great if they could sign two million units." ”

Lin Qingya thought for a while and said: "This may depend on their current order situation, but I believe that their orders for the second half of the year should still be in a pending state, we will place an order first and pay the intention money first, and they will definitely give us priority." (To be continued.) )