Chapter 432: Repeating the old path has no way out
BYD Automobile is actually quite contradictory, BYD Automobile and Pangu Technology have cooperation, and the batteries of the new generation of BYD electric vehicles all come from Pangu Technology.
Because of the excellent performance of the battery, BYD electric vehicles are gradually occupying the electric vehicle market in Xia and marching to Europe and South America.
BYD's new energy vehicles have excellent performance and are cheaper than Tesla's, which are favored by many consumers.
Last year, although there is still a large gap between the sales of BYD electric vehicles and fuel vehicles, it has turned losses into profits, and has a good market share in Shanghai, Yanjing, and Shenzhen markets.
Seeing such a momentum, BYD Automobile is ready to make greater moves in new energy vehicles, and new energy vehicles at all levels will work together to achieve their position as the new energy boss of Xia Guo.
Bidi knows that according to the current market situation in Xia Guo, new energy vehicles can never replace fuel vehicles, but they can occupy most of the share of new energy, which is Bidi's biggest goal.
If Pangu Technology wants to enter the electric vehicle industry, what should BYD Auto do?
There are two things that BYD's top management is most worried about, one is whether Pangu Technology will continue to sell lithium batteries to BYD, and the other is whether micronuclear batteries are really applied to electric vehicles.
The meeting was held from 7 p.m. to 12 p.m., and the high-level people speculated and deduced technical strategies, but there was still no result.
Because everyone can't imagine the impact of micro-core batteries on the future of the entire industry when used in electric vehicles.
But the top management of BYD knows that the automotive industry will definitely face a major change, and BYD Auto is to seize such an opportunity!
"We still have a certain cooperative relationship with Pangu Technology, and we expect to make fruitless deductions here, so it is better to talk to Pangu Technology. I think Pangu Technology will not give up such a huge market as lithium batteries and such a strategic partner as us. ”
At twelve o'clock in the evening, the high-level meeting of Bidi ended, and the consensus reached in the meeting for several hours was to talk to Pangu Technology.
Other auto car companies in Xia Guo also paid attention to this news on Weibo, but it seems that there is no special reaction except for taking a look.
The status quo of most of Xia's car companies is to follow the crowd, and they have not even had time to catch up with Omi, let alone create a new history.
The history of the development of the automobile industry in Xia is very short, and there is still a large gap between the automobile industry in the East and the Omega region.
The long-term gap has caused a cognitive bias among consumers in Xia Guo - domestic cars are driven by people with low wages, and people with successful careers must buy joint ventures, and it is best to buy imported cars from abroad.
Many Xia enterprises also want to make efforts in the automotive industry and strive to establish their own brands, but their capabilities are insufficient.
From the earliest Xiali to Hongqi to the current domestic four giants Bidi, Jili, Changcheng and Chang'an, the automobile industry in Xiaguo has launched an impact on the international auto giants again and again, but unfortunately the technology and historical heritage have never been able to surpass foreign brands in a short period of time.
To this end, Xia Guo's automobile industry has also thought of some ways, such as causing the production line of famous foreign models, establishing joint venture brands, and localizing foreign models.
The cooperative brand has saved Xia Guo car companies to a certain extent, but the disadvantage is that more Xia Guo car companies have become cheap processing plants for foreign brands.
For example, Huachen, the largest source of profit every year is Huachen BMW, a joint venture with BMW.
For example, the independent brand made in one go, whether it is the red flag that exists with a high image at the beginning, or the more people-friendly Benteng in the back, is the object of people's complaints. In particular, the Hongqi H5, which was flaunted as being able to reach the international advanced level under the guise of independent innovation, was essentially a shell of Mazda.
Today, Yiqi's situation has been the same as that of Huachen, which has become a cheap OEM enterprise of Volkswagen, Toyota and other foreign-funded factories, and an OEM enterprise without its own core technology.
Seeing that joint ventures are not working, some domestic automobile companies have found another way to wholly acquire or invest in foreign brands, which is also a good way.
However, the wholly-owned acquisition of other people's brands and the mastery of some advanced car-making technologies are just repeating the old path that others have taken.
For example, even if you have mastered all of Volvo's production technology and created a new car series based on Volvo's technology, most consumers will recognize Volvo rather than your new car brand.
can only repeat the old path of others, but can never catch up with the footsteps of others, this is the biggest dilemma of the automobile industry in Xiaguo.
How to break this dilemma, only innovation.
If Apple had made a 2G keyboard mobile phone, it would definitely never have been able to surpass Nokia, but it chose a touchscreen mobile phone, so it established the position of the former hegemon of the mobile phone industry.
If Tesla chooses to be a fuel vehicle, it will definitely not be able to compete with BBA, but it has chosen a new energy vehicle with Internet technology, which has the status of the hegemon of today's electric vehicle industry.
Xia Guo formulated a curve overtaking plan for the automotive industry, which is dominated by electric vehicles, and there is no problem in the plan, but the implementation effect is not good.
Many car companies are just to defraud the corresponding subsidies, and do not use the funds in research and development, the shell price battery is a new energy vehicle, which has led to the slow development of new energy vehicle companies in the past ten years, and only one Bidi has grown.
Early the next morning, a delegation of 12 people from Shenzhen to Jiangcheng, the head of the delegation, Li Ming, executive vice president of BYD, and Zhang Derui met.
As an ally in the cooperation of lithium batteries, Zhang Derui truthfully informed Bidi of the fact that micronuclear batteries are used in electric vehicles in accordance with the company's rules, and thanked Bidi for being able to make advanced Tang supply Pangu technology experiments.
Zhang Derui said frankly: "At present, we have indeed assembled a micronuclear battery pack that can run the motor, but this is only an experiment, and it will take a long time for the project to really progress." At present, the company is still working on the concept of new energy vehicles in the future, and does not consider the market and sales. ”
Zhang Derui's meaning has been very clear, informing you of the current progress is because of the cooperative relationship with you, as for the degree of experimentation and whether there is a possibility of cooperation in the future, it is not something that has been talked about so far.
However, after the talks, Bidi made it clear that Pangu Technology has the strength to make micro-nuclear new energy vehicles.
After the talks, in order to express the sincerity of BYD Group, BYD Group provided permanent magnet motor technology for Pangu Technology for research and improvement free of charge.
Deep City, Bidi headquarters.
Vice President Li Ming said: "Pangu Technology will develop better motors sooner or later, so we are not advanced motor technology to hide the role of the tucked away, we are now providing Pangu Technology motor technology for research, in order to be able to leave a way for the future of Bidi." ”
After Li Ming reported to the group's board of directors, Bidi made an important decision.