What is the core of real estate portals to attract customers?

There is no doubt that this question must be a lot of listings!

Therefore, the first batch of people in the Internet industry to eat crabs are very smart, and they are very bottomless at the beginning of their business.

On the one hand, it uses free publicity as a gimmick to attract agents to post listings on the website. On the other hand, it copies a large number of developers' advertisements, and is willing to act as an obligatory channel to attract customers for developers.

In the era of Internet explosion, you can check the listings of your target community on the website without leaving home, all of which have pictures and truths, plus house plans, community landscape maps, etc., which are intuitive and convenient.

Moreover, there is a lot of information about developers, whether it is a first-hand house or a second-hand house, you can choose it purposefully.

That is, in a year or two, many customers have found their favorite houses through the website, and as the Internet becomes more and more popular into people's daily life, such ideas for finding a house have gradually spread.

So in such a convenient way to find a house, the traffic of the real estate portal has grown explosively, and then it began to show a cruel smile!

First of all, the agent was charged a monthly fee for listing the listing, and the advertisement to the developer was changed from free to a certain sponsorship fee.

However, soon, the monthly subscription fee slowly began to rise from 30 yuan, 50, 100, 150, 300......

Everyone knows that developers are enterprises that spend money without blinking, and the advertising costs are terrifyingly high!

When the flow is a little higher, the stall is a little bigger, and the development to the city above the municipal level has a special office or branch, people will be transformed and listed!

And so the myth of wealth was born!

Although the first real estate portal website in China appeared as early as 1995, it has really developed with the help of the Internet explosion and rapid economic development that began after 2005.

So for example, there is a real estate website that was only created in 2007, but in just three or four years, the scale has not lost to a few old websites, and there are even faint signs of reaching the top.

Today, in the Internet industry, there are actually several giants in the real estate segment.

Chen Jin has only entered now, and it is actually too late.

But he doesn't care, because in the subdivided industry, there is naturally a more subdivided blank, that is, the "first-hand and second-hand linkage" sales model he pioneered, as well as electronic distribution.

Although there are many first-hand real estate advertisements on the current website, they do not involve direct sales.

After all, to intervene in direct sales, a large number of salesmen are needed, and the labor cost is very high.

But this is not a problem for Chen Jin, and for the prospects he has created in Dongjiang City.

Even if Chen Jin is not there, the sales agency department of Wonder Company is still operating normally, and the cooperation and market expansion with developers have never stopped.

Up to now, Wance has cooperated with most of the first-hand real estate projects in Dongjiang City, as long as this resource can be connected to the database of Jinfang.com, the sales chain of Jinfang.com can be directly spread to the whole city.

It is equivalent to turning more than 100 stores and more than 1,000 employees of Wonder Company directly into salesmen of Jinfang.com.

Coupled with the electronic distribution that can allow brokers of other companies to participate in the registration, Jinfang.com has also been transformed into a real estate e-commerce!

This is an advantage that no other website has.

Horror as Si ~ (o ゚▽ ゚) o☆

Chen Jin's purpose is to break into the gap of this market segment with lightning speed, and occupy the high ground before other websites react and follow suit!

Again, the real estate industry is a mountain of gold, as long as you can eat a small hill, it is immeasurable wealth!

And Chen Jin's ultimate goal is not just a city in Dongjiang City......

That's a later story, no matter what, we must first light this fire in Dongjiang City.

Thinking like this, Chen Jin had already arrived at the underground parking lot of the Huanyu Center and took the elevator to the 26th floor.

Looking at the ever-changing numbers on the elevator, Chen Jin also smiled.

Looking back now, it seems that since being promoted to the position of regional manager, the regional manager recalls that he has never participated in it once!

But Fang Xuan and Tan Zi didn't say a word, not even hints or complaints.

It's not that you can't, but you don't dare!

There was a knock on the door of the "tuk tuk ......" office.

At this time, it was just past lunch, and Fang Xuan was about to lie on the sofa to rest for a while, when someone came, so he had to get up with a frown and respond: "Come in." ”

"Click. ”

"Huh?"

Fang Xuan immediately stood up and smiled at Chen Jin: "Xiao Chen, what kind of wind blew you here? ”

As he spoke, he also personally poured water and put it in front of Chen Jin.

Chen Jin sat calmly, calmly, and there was no sincere fear of a "regional manager" being served by the "general manager".

On the contrary, Fang Xuan was a little ...... about his sudden visit At a loss.

"Xiao Chen, is there something wrong?" Fang Xuan sat opposite Chen Jin and asked seriously after pouring the water.

He was really a little panicked, but at the same time he was a little expectant. Who asked Chen Jin to take a bite of meat every time he entered his office, or to help the company make a lot of money?

"It's time to talk about cooperation. Chen Jin responded directly.

Fang Yu was stunned for a moment, thinking that the four real estate projects of Jinhua Company had already signed a cooperation agreement with Wance Company.

Could it be the remaining 20 projects?

This is a big project, so Fang Xuan immediately smiled: "It's another project under Jinhua Company, right?"

"This kind of trivial matter, just let the project leader below run, why did you come in person?"

Chen Jin shook his head and said, "It's another cooperation." ”

"I want to access the channel of Wonder Company and do first-hand electronic distribution. ”

Then he took out the plan from his briefcase and handed it to the confused Fang Xuan......

After a while, Fang Xuan looked at it and felt that it was smelling.

This is to borrow a chicken to lay eggs!

He was not surprised that Chen Jin had a real estate website. Diversification has always been a barrier that intermediary companies want to break through.

From second-hand and leasing business, to first-hand sales, and then to Internet sales, all-round integration is the only way for the industry.

The intermediary company needs to move from the physical to the virtual, while the website needs to consolidate the virtual with the help of the entity, and the goals of both parties are actually the same.

"But...... I can't answer you for your proposal. Fang Yu said seriously: "This needs to be reported to the head office for approval......"

Before Fang Yu finished speaking, Chen Jin said: "I don't have time to wait, at the latest this afternoon, I will import the housing data." ”

"If Mr. Fang feels that he can refuse, even if he refuses. I'm not here to negotiate today. ”

Fang Xuan: "............"

"You're really, you don't have a lot of face. ”

He was helpless!

Chen Jin smiled and shrugged: "But this is a win-win project!"

"After the Jinfang network is launched, it will sign contracts with all the intermediary companies. But...... Exclude Tiankun Company. ”

"Really?" Fang Xuan was very keen, and he reacted instantly.

Recently, the company has announced the results of agent sales in February last month as publicity.

The total transaction volume of 1.8 billion yuan, the performance of more than 72 million.

All the intermediary companies in the entire Dongjiang City are covetous! However, all intermediary companies of a certain scale have already come to the door to seek cooperation in the past few days.

But how could Fang Xuan agree to such nonsense?

Chen Jin's Jinfang.com is obviously to make the difference, and at the same time, through the intermediary companies that will definitely flock to it, it will spread out the stall of electronic distribution.

So what will happen after Tiankun is excluded?

The brokers are very pragmatic. Especially under the pressure of the New Deal, after this month, the second-hand market is GG.

If you can't get into the first-hand business, you won't be able to get along in this industry.

As the saying goes, if a tree dies, a man lives!

In the past, Tiankun Company spread rumors to poach people, and then there were first-hand business sanctions of Vance Company!

This time, without the help of Vance Company, the employees of Tiankun Company had to change jobs in large quantities.

A company that relies on physical stores to support its turnover performance, without people, is not far from death!

"Good!" Fang Xuan said excitedly.

As long as Tiankun Company is knocked down, with the help of a large amount of manpower from job hopping, Wance Company can achieve the second rapid expansion and completely eat Tiankun Company.

Without this company with a market share of 20%, other companies will not be able to become a climate in the short term, and Wance Company will really sit firmly on the throne of Dongjiang!

That would be a complete monopoly, and the rest would only be a little clear soup and little water!

So he simply agreed.

Chen Jin nodded, and continued: "And this cooperation will never harm the slightest interest of Wance Company." I personally gave up the 1% dividend of the sales agency department and connected all the distribution channels. ”

"The sales commission of Wonder is 4%, but the broker access channel of any other company only has a 3% commission. As for how to divide it, that's an internal matter for their company. ”

"The company still maintains a performance growth of 1%, and similarly, only the broker of the company can get 1% + 1% cash + performance income. ”

"Mr. Fang, am I doing my best in this way?"

Fang Xuan took a deep breath and thought about it seriously.

I have to admit that what Chen Jin said is right. The company left 1% as the basic performance, and the channel distribution was 3%. In addition, Jinfang.com also has to retain at least 1% as income, so other intermediary companies only have 2% of their income at most.

If the company withholds another half as performance......

For brokers in other companies, it's only 1%. It's half less than Vance Company!

In this situation, the attraction of Vance to brokers is like a flame to a moth.

Although it is not enough to say that it can completely wipe out other companies, it is certain that it will expand itself to the greatest extent.

In this way, although this cooperation cannot bring direct economic benefits to Vance, the benefits to the situation are unparalleled.

Under such temptation, Fang Xuan simply signed a contract with Chen Jin, and then went to the data group and began to prepare for data access.

Chen Jin also asked Zang Jun to send two technicians over to coordinate these things together.

But at the same time, what he was thinking about was something else......

After this round of sanctions, the possibility of a successful acquisition of Tiankun has greatly increased.

But after the acquisition, how should you deal with the relationship between yourself and Wance?