Li Ziwei didn't understand why Li Muhui had such high expectations for this matter.

Because in her opinion, Li Gouzi's dog food naming rights and twelve Weibo posts can make Mars offer a price of 12 million US dollars, which is already a bit unbelievable in itself, and Li Mu feels that it is not enough.

Li Mu said to Li Ziwei: "Mars took the initiative to offer a price of $12 million, which makes me think that their psychological reserve price must be above $20 million." ”

Li Mu downplayed 20 million US dollars, and in Li Ziwei's opinion, it seems that 20 million US dollars is like 2,000 yuan in Li Mu's eyes.

Li Ziwei is very smart, she can understand many of the decisions and deployments made by Li Mu, but on this kind of issue, she doesn't understand Li Mu's self-confidence.

Li Mu has personally experienced the heyday of the domestic Internet, and witnessed the establishment of Baidu, Alibaba, and Tencent, and then Baidu gradually falling behind, while Tencent and Ali are both standing on the mountain of 400 billion US dollars.

Although he is just a spectator, his perspective is different from that of ordinary people, he is an Internet practitioner for more than ten years, and he can see the inner essence of the entire context with a professional eye.

It is precisely because Li Mu understands what Tencent and Ali did in the era of 400 billion US dollars that he dares to determine in his heart that for a Fortune 500 company like Mars, 12 million US dollars is far from the limit price in their hearts.

Li Mu saw that Li Ziwei seemed to still have doubts, so he smiled slightly and said: "In the face of a company like Mars, you can't use the mentality of ordinary business owners to replace them, they are not ordinary business owners, they are oligarchs." ”

As he spoke, Li Mu became upset and said, "Do you know what the oligopoly economy of the free market often represents?"

Li Ziwei shook her head lightly and said, "I seem to have a little rough idea in my head, but I can't say it......"

Li Mu smiled slightly: "The oligopoly economy in the free market generally represents extreme conservatism in strategy and extreme radical in tactics. ”

Speaking of this, Li Mu saw that Li Ziwei still couldn't quite understand, so he said with a smile: "The so-called strategic extreme conservatism is to rarely take risks at the big level, and everything is stable, such as us, we will only do derivation on the basis of the main business we have developed, but we will never venture into a new industry that has nothing to do with it at all, let alone shift the focus of the grand strategy to it, we started with the Internet, and in the next ten years or even decades, our development core will not leave the soil of the Internet, which is the strategic ultra-conservative." ”

"The extreme radical tactics are on the basis of seeking stability at the large level, and killing and fighting at the small and medium-sized levels to ensure the stability of the large level, for example, when we fight with all our competitors, we must do whatever it takes, even if it is just a local war, for example, we are now doing Weibo, if there are other companies that also make a product of the same type and threaten us, I will give up the profits of Weibo in the next three years, and even invest a lot of money to lose money for three years to fight each other to the end, and strive to make our Weibo will not be affected or even surpassed by peersTry to make sure that we are the only one in the market, even if we can't ensure the only one, we have to be the one that is the largest and occupies most of the share of the entire industry, which is extremely aggressive in tactics. ”

"The oligarchs are extremely conservative in strategy in order to stabilize the overall situation, and the extreme aggressiveness in tactics is to consolidate the overall situation, so you see Mars, as an industry giant, he must be extremely aggressive in this tactic in order to reduce the external threat to himself, this kind of oligarchy does things every day, most of the time it is not in a state of 'what I want to do', but in a state of 'I can't let you do anything'. ”

"For example, when ordinary companies consider our auction, they will only consider whether it is worth selling these resources for $5 million, and whether they can make money if they buy them, but what Mars has to consider is what if such resources are not snatched by themselves and are obtained by competitors? Their market share has an impact, and for them, it's acceptable to spend money, but it's not acceptable to take risks, so even if it's only worth five million dollars, or even five million dollars, they're willing to throw two million dollars into it in order to prevent competitors from getting it!"

"It is the logic of ordinary business owners to exchange all kinds of resources for money, and to exchange a lot of money for status is the way oligarchs think about problems. ”

In later generations, the competition between Tencent and Ali is so white-hot, especially in emerging fields that both are not good at and have no historical advantages, and the two sides are desperate to fight each other to the end, such as taxis, takeaways, mobile payments and other fields, the scale of the two battles is billions, this is what the real oligarchs have to do.

When the oligarchs heard that a competitor was going to invest $50 million to do something, they were willing to invest $80 million to fight him, and even when they heard that a competitor was going to invest $50 million to do something, they were willing to throw 100 million yuan into it, not to compete with him for the market, but just to make him unable to do it.

Mars's motive for directly wanting to buy out $12 million is like this in Li Mu's view, they want to get these resources directly from the source, and completely eliminate the opportunity for all competitors to get these resources.

Therefore, Li Mucai doesn't care about the $12 million, he wants to pull Mars and his competitors into the ring he built, let them fight each other, and the final number of fights will definitely far exceed this amount.

Li Ziwei pondered for a moment, and finally understood what Li Mu said, the huge difference between oligarchs and ordinary business owners, nodded with a teachable face, and said: "Mr. Li, I understand what you mean, just like the Red Army's great Long March, transferring as many troops as possible to the Shaanxi-Gansu region, is the strategy of the Long March that must not be shaken, and at this level it must be based on stability; Flying to capture the Luding Bridge, these bold and risky tactics are actually the core of the strategic goal to stabilize as much as possible. ”

Li Mu nodded and agreed: "Your analogy is very good, this is strategic conservatism and tactical radicalism, radical tactics, in fact, it is precisely to make the strategic goal more stable." ”

After that, Li Mu said: "So applied to Mars, its strategic goal is to maintain the leading edge of the industry, so in order to ensure that this strategic goal is not affected, let alone 12 million, they will grit their teeth when it is doubled." ”

……

Li Mu came to Rolling Stone's recording studio and communicated with Rolling Stone's recording musician about the arrangement of the whole song of "21Guns", although Li Mu changed the lyrics of the original song, he did not make much adjustment in the arrangement, because the arrangement of the original song had already made Li Mu feel very perfect.

Most war movie soundtracks like to use symphony or orchestral orchestra this kind of majestic arrangement, however, Li Mu feels that occasionally changing the method will have unexpected good effects, "21Guns" is just an electric guitar strumming accompaniment, after the end of the first main song, when the second main song enters, the guitar, bass, and drums rise at the same time, with harmony, the melodious and solemn feeling of the whole song is highlighted vividly.

Working with high-end musicians is a very pleasant thing for Li Mu, he is like a product manager who knows a little bit about technology, finds a strong technical team, and then he depicts his product needs, these technical masters can present the product in the fastest time, with the best and most satisfactory way.

After more than two hours of rehearsals in the evening, the musician team has already sorted out the song, Li Mu decided to consolidate it tomorrow night, do some subtle optimizations, and let Du Wei directly enter the studio to record the day after tomorrow, Du Wei herself is also a very professional singer, so, if it goes well, the song can be recorded in one day, and then leave a maximum of one or two days for the later stage, and the single will be completely done.

When he came out of the recording studio, it was almost 8:50, Li Mu got in the car, and Li Ziwei reported to him: "Mr. Li, the auction will start in ten minutes, and the page and backstage have passed the final test, and no problems have been found." ”

Li Mu nodded and said: "Notify the website and Weibo, so that they are ready to report in real time, once the auction starts, the follow-up report must be timely, and it must attract the attention of users on the whole network as much as possible." ”

Li Ziwei said: "You can rest assured that the website and Weibo team are already on standby." ”

Li Mu said: "Is the public relations department ready? ”

"Ready. Li Ziwei said: "Our public relations department will publish our progress in real time through the data capture interface between us and the cooperative media, and they are also very concerned about this matter, after all, it is the first time in history." ”

Li Mu said with satisfaction: "Since everything is ready, let's wait for the final result of the auction with peace of mind." ”

Li Ziwei looked at Li Mu with a hesitant expression, as if she wanted to say something, but she hesitated again and again without saying anything.

Li Mu saw her state and asked her, "What do you want to say?" ”

Li Ziwei pursed her lips and nodded slightly, delayed for a few seconds, and then said: "I am worried, if our auction is too concerned and the transaction amount is too high, will it give the outside world a feeling that we are very greedy for money? ”

Li Mu smiled and said, "Ziwei, you are getting more and more comprehensive now, and this problem can also be considered, which is very good." ”

Li Ziwei looked at Li Mu in surprise and asked, "Mr. Li, have you already considered this problem?"

Li Mu nodded: "I've thought about it." ”

"Then ......" Li Ziwei asked with a puzzled face, "Then why do you want to do this?"