To date, three films have been released in Marvel's Avengers Cinematic Universe program, namely "Iron Man", "Hulk Hulk" and "Thor", all of which have been successful without exception.

"Iron Man" is a big hit, and Tony Stark has become a living signature of Marvel's own superhero movies.

"Thor" and "Hulk Hulk" had a slightly worse response, but Relativity Entertainment made a strict plan and invested a lot of resources from the beginning, and both films eventually recouped all their investment by relying on the box office alone.

Compared with the former Walt Disney, Relativity Entertainment has a clear goal, is more confident in the series, and solves the copyright problems of all the superheroes in the first phase from the beginning, without taking into account the copyright issues and causing distraction.

It was not until "The Avengers" that Walt Disney and Paramount Pictures completely resolved the distribution copyright dispute over Marvel superhero movies.

To a certain extent, these also affected the promotion and distribution of films at that time.

As the first film of Marvel Entertainment, the success of "Iron Man" laid a solid foundation for the success of the series.

And Robert Downey Jr. also completely walked out of the drug-related whirlpool through this role, becoming the best model of Hollywood's "salted fish turning over".

If it weren't for the long contract of Relativity Entertainment, it wouldn't even be long before Robert Downey Jr.'s status in the Marvel series would be on an equal footing with Kevin Feige.

It's a pity that Ronan's prescient long contract effectively restrained Robert Downey Jr.

But there's no denying that the power of Robert Donny plus Tony Stark Jr., with the promotion of Relativity Entertainment, is a bit of a trend towards infinity.

The action scene plus love and high technology can be said to meet all the elements that the audience wants to see in a superhero blockbuster.

As a character who is closer to the three views of ordinary people among many superheroes, Tony Stark has no friends in the setting of "Playboy" and "Local Tyrant Scientist".

lived a life of drunken dreams and death every day, until he was kidnapped and walked away in the ghost gate, and finally the prodigal son turned back and completed the sublimation from self-salvation to salvation.

The free switching of the identities of the rich and superheroes has made Iron Man the envy and pursuit of male fans, and the ideal type that female fans want to marry.

Since April, the main goal of Embassy Pictures has not been "Sea Flat", and the company's promotional resources have been tilted towards "Iron Man 2".

Robert Downey Jr., who has experienced ups and downs, is no longer the prodigal life of his youth, and the whole person has really matured, and there is a woman like Susan Downey behind him, and Robert Downey Jr., who understands the meaning of responsibility, is 100% hard at work.

is also a superstar in the series, the transformed Robert Downey Jr., both in terms of personality and emotional intelligence, is more likable than Johnny Depp in the "Pirates of the Caribbean" series.

In the promotion, in the face of the crazy pampering of many fans, Robert Downey Jr. even swore in front of the camera: "If Iron Man wants to make 10 sequels, I will stick to filming!"

Of course, with that long contract, he also had to shoot.

But saying it in this way is obviously more promotional value, and fans like it more.

Although he will inevitably be trapped by the role of Tony Stark in the future, Robert Downey Jr.'s emotional intelligence is obviously a lot higher than that of the captain.

Well, there is a fact that has to be admitted that Johnny Depp should belong to the lowest EQ among Hollywood A-listers.

At the end of April, Embassy Pictures held a huge premiere of "Iron Man 2" at the Emirates Theatre in Hollywood.

On the red carpet, Robert Downey Jr. and Susan Downey showed their affection to the world, and Samuel L. Jackson and director Jon Finn dressed in black and white, just like the black and white impermanence of the East.

Throughout the publicity period, Gisele Bonson and Scarlett Johansson, who were hyped by the entertainment media about discord and sharp contradictions, both chose white Armani dresses after the gray tight skirts of the press conference a few days ago, as if they wanted to carry out the dark war between actresses to the end.

Discord is also a hype and publicity method between celebrities, and sometimes the effect is quite good.

For example, Taylor Swift and Katie Perry, the two star singers of the current Big Machine Records, under the planned promotion, the latter performed a good show of snatching her boyfriend, and then the two began to-for-tat in various public occasions, attracting the attention of countless media and fans.

With such publicity, it is easy to realize that one plus one is greater than two.

Throughout the premiere, Scarlett Johansson and Gisele Bonson did not communicate throughout the whole process, and continued to interpret the discord according to the script, leaving enough room for media hype.

Mickey Locke, who played the villain, also added fuel to the fire as planned, revealing to the media in an interview that he was dissatisfied with a big-name actress he had recently worked with, saying that she was not the legendary "good" actor at all.

Naturally, Scarlett Johansson and Gisele Bonson emerged as prime suspects.

seems to be a very normal premiere, but in terms of creating topics, Embassy Pictures can also play flowers.

"Iron Man" can have today's momentum, not only because of Robert Downey Jr.'s performance and the success of the movie, but also because the promotion of Relativity Entertainment is crucial.

In this information age, there are too many cases that show that a good movie is not as good as a good publicity.

A good movie with good quality, without supporting publicity and distribution, is likely to be released silently in a small area, and with excellent publicity, bad movies can also sell for a large price.

Since the beginning of the new century, there have been more and more such cases.

The situation of bad movies selling big and good movies sinking is constantly happening in the global film market.

"I can't imagine it. ”

Inside the theater, Marvel Entertainment CEO Ike Parmut said to Ronan: "This time next year, the Avengers will be assembled on the big screen. ”

Ronan looked through the glass curtain wall at the crew who were taking a group photo and said, "This is a planned success." ”

Ike Parmut was silent for a moment, thinking of a few years ago, when Marvel Entertainment was still Marvel Comics, let alone imagining the current situation, still worrying about the survival of the most basic company, and even the possibility of bankruptcy at any time.

With the acquisition of Relativity Entertainment, Marvel is in the hands of Ronan Anderson and truly shines.

Ike Parmut added: "The copyright lawsuit is settled, and the court has ruled in favor of Marvel. ”

Ronan nodded slightly: "There is no copyright dispute in this regard, but some people are greedy and want to share our profits." ”

Ike Parmut said: "There will be later, and the former writers of Marvel Comics came to the door a few days ago to make trouble. ”

People will always be blinded by profits, and the huge amount of money will always make many people have some undeserved thoughts and covet benefits that do not belong to them.

Ronan knew this very well, and advised: "Strengthen security, leave the legal action to the professionals, and if someone wants to make trouble in the company, you know what to do." ”

Ike Parmut is also not a vegetarian: "I will find the right opportunity to make a case and warn everyone. ”

These things are annoying, but they can't be stopped, because those screenwriters who are blinded by money will not care about the provisions of copyright law, regardless of the contract signed at the beginning, thinking that they have created a work, and they have a reason to get a piece of the pie.

It can be said that no one can wake up these people who are pretending to be asleep.

The conversation between the two turned to next year's "The Avengers".

The film is currently being filmed, and the crew, led by Joss Wheddon, is on location all over the world, and at Ronan's suggestion, signed a long-term contract with Josh Brolin.

Josh Brolin will play Thanos, who has very few roles in "The Avengers".

Now that Thanos is here, the other side of the Red Witch vs. Thanos can't be absent.

Ronan has already asked people to gather the latest information about Elizabeth Olsen, and with her two sisters here, she is not unknown.

A few years ago, Ronan often saw Elizabeth Olsen on the horse farm in Los Angeles, and later when the Olsen sisters moved to New York, they never saw the Scarlet Witch again.

The main creative staff of the crew ended the group photo, Ronan didn't say more to Ike Palmt, and went directly to the theater, and just found a seat and sat down for a while, a woman in a white ruffled dress sat next to him.

"Hi Ronan. Scarlett Johansson folded her legs and turned her head to look this way: "It's been a long time, are you okay?"

Ronan nodded slightly to Scarlett Johansson, "Hello, Scarlett. ”

Scarlett Johansson's face was full of curiosity: "I didn't expect you to be with Jessica Felton, I thought you were the same as before." ”

Ronan said calmly, "I remember telling you that I was serious. ”

"Really?" Scarlett Johansson looked thoughtful, "I'm not impressed." ”

Ronan smiled and simply stopped answering, anyway, when they got together before, although there was no emotion involved, the relationship between the two parties was always good.

A friendly start, a friendly end.

As he said to Anne Hathaway before, Scarlett Johansson has long been free.

Scarlett Johansson knew who Ronan was, and she also knew the power behind him, so she didn't dare to say anything, she pondered in silence for a while, and said: "Ronan, in fact, there is a point of view that I have never changed, monogamy is unnatural, which is against human nature. ”

Ronan glanced at her, "Really? It was clear that Scarlett Johansson, a prominent leftist in Hollywood, was too influenced by so-called liberalism, and he waved his hand: "Scarlett, go where you are." ”

Scarlett Johansson nodded, got up and left the place.

The premiere screening began soon, and in "Iron Man 2", after Tony Stark revealed his identity as Iron Man, it attracted questions from the media, public opinion and all walks of life in the government, and the evil forces struck again.