Chapter 1694: Good Money Drives Out Bad Money
Japan and China are very close to each other, and there are many entanglements in the history of the two countries, Li Mu himself hates those extreme bushido spirits and the kind of denial of history, so he will always promote the real World War II and real history, which is why he must make "The Last Samurai" infamous and stillborn.
However, Li Muneng has made Makino Technology what it is today, in addition to his advantages as a reborn, as well as his objective and sober attitude towards doing things.
Japan's tourism market is indeed very in-depth and thorough, and it is also very worthy of domestic learning, not to mention anything else, if you look at Japan's natural resources, how much land they have, how many mountains, rivers, lakes and seas? Why are so few natural resources able to achieve such an extreme level of tourism?
In Li Mu's view, the most important point is that others do it more carefully and carefully.
If nothing else, take the example of travel add-ons.
Ueno Zoo in Tokyo, Japan, there are only a few giant pandas rented from China, but they develop and design panda peripheral designs, goods, as many as dozens of hundreds, cartoon images of panda elements everywhere, even cars, buses, hotels can be seen everywhere, all kinds of small commodities are everywhere, and almost all of them are well-designed, excellent workmanship, basically all tourists who have seen giant pandas there will buy some to take back.
However, as the only country of origin of giant pandas, Sichuan is the location of the giant panda breeding base, and the quantity and quality of their giant panda peripheral goods are far inferior to those of Ueno Zoo.
The most depressing thing is that the peripheral goods on both sides are produced in Yiwu, or even from the same factory.
Causing this gap,On the one hand, we do not have the other party's intentions,On the other hand,It may also be that our design ability is indeed weaker than the other party,Japan has a strong animation gene after all,Even a police station can find someone who can draw comics to design a cute cartoon image for the police station,This is inevitably weaker in China,But it doesn't matter if it's weaker,It can be improved!
If you don't have a good design team, then invite from the big city, if the big city is not good, you will spend money to invite Japanese or European and American designers directly, everyone is for the money, who can't get along with the money?
You can even hire Japanese people to do it!
Li Mu said this idea, and someone at the scene tentatively asked: "Mr. Li, if we find a Japanese designer to design the image and peripheral products for the national treasures of China, will it cause a boycott from the people?"
After listening to this, Li Mu asked him: "Do we want to boycott it?" If the Japanese took the money of Makino Technology and designed a lot of products and visual elements for the panda tour route of Taobao Qunar, then these products also belong to Makino Technology and Huaxia, so what's not to do?"
The other person said, "I'm also worried that people will think that this is not pure enough, and you know, some people like to be more honest after all." ”
Li Mu said: "In the nineteenth century, the great and diligent Chinese workers crossed the ocean to the United States and helped the United States build the Pacific Railroad, but it did not change the fact that the Pacific Railway is an American railway, let alone the fact that the Pacific Railway made great contributions to the development and rise of the United States. Contribute to our tourism image and tourism industry, so, what we want now is good things, you don't care who made the good things, as long as we give the money, it is ours!"
Speaking, Li Mu said: "In the next stage, the focus will be on opening the tourist routes from the first-tier cities to Sichuan, Chang'an, Jiuzhai and Huangshan, the themes are: National Treasure Panda, Terracotta Warriors, Jiuzhaigou, Huangshan, we must carefully design these routes, not only transportation, accommodation, cars, tickets, attractions These hardware, more importantly, how to integrate a deeper sense of service and added value, so that foreigners are dumbfounded after coming, so that they can not forget for a long time. Only in this way can we beat the concept of high-quality tourist destinations, to make overseas tourists interested in Chinese tourism, and to make the Chinese tourism industry bigger and stronger step by step. ”
Li Mu has always been sad about the development of the domestic tourism industry.
In his opinion, most of the domestic tourism industry is growing savagely, and they are really similar to Huaxia Internet companies, that is: everyone thinks that Huaxia is rich in resources, and taking care of the Huaxia market is enough to support themselves, so why care about overseas markets.
Therefore, few domestic Internet companies can really send products abroad in their last life.
The domestic tourism industry has never thought that everyone should work together to build the Chinese tourism market into a popular outbound travel market, everyone is caught in all kinds of vicious competition, so all kinds of tourism problems emerge in endlessly, there are 1 yuan shopping group this kind of deformed products, there are also all kinds of deceptive tricks, and even there have been murders caused by forced shopping.
Li Mu has no ability to interfere with how other companies operate tourism products, but he can make his tourism products a benchmark, and then influence the judgment and trend of users and the market through his own influence and promotion ability.
Therefore, in his opinion, he must first ensure that the tourist routes of Taobao are all in-depth development of boutique tourism projects, and every time a tourist route is opened, it must be the best of the best.
Li Mu himself is also very clear that he is now making travel products, which seems to be very cheap, basically zero profit, but if those domestic travel companies want to do it, they can do it cheaper than themselves, and they can make more money.
Take Southeast Asian tourism routes as an example, for the same route, the price of a normal travel company may be as low as 5,000 yuan per person, and then a person earns 1,000, but a black-hearted travel company can press 3,000, and then a person earns 2,000.
Why are they so awesome? To put it bluntly, they are all kinds of fools and all kinds of tricks.
First of all, on the same route, the normal travel company provides the normal flight of ordinary airlines, non-low-cost airlines, and not red-eye flights, but the black travel company arranges that generally low-cost airlines that have to check in more than one piece of luggage and do not provide free meals on the plane, which is much cheaper.
Moreover, the black heart travel company likes to occupy the time at both ends, for example, the same four days and five nights, the normal travel company is in the morning or in the morning, but the black heart travel company is set off in the evening, so that the first day of travel is just a plane, and when you come back, the normal company generally departs in the afternoon or evening, and the black heart travel company departs early in the morning, that is to say, the last day is just a plane, so it saves a lot of costs.
In addition, black-hearted travel companies will install shopping in various links, such as some deceptive jade markets in Southeast Asia, tourism companies only need to bring a tourist over, they can take away dozens or even hundreds of yuan per capita, and then tourist consumers can spend money, travel companies can also get at least 20% of the commission.
Roughly calculated, if a tour group of 50 people enters the jade market once, the travel company can earn 35,000 capitation, and then among these people, if one-fifth of them are fooled into buying things and consume 5,000 yuan per capita, then the total consumption is 50,000 yuan, and the travel company can take 10,000 yuan.
Just a travel classic, the travel company earned 15,000 yuan, which is equivalent to 50 people each creating an income of 300 yuan for him.
After visiting the jade market, you will also visit the latex products factory.
The latex products factory also gives money to the tourism company according to the head, and then goes in to give 20% rebates, and the latex products factory is better than the jade market to cheat money, because the tourists' vigilance is not strong enough.
After entering, the tour guide or staff will tell you that latex in Southeast Asia is a pure natural product, let you see how they use pure natural materials to make latex mattresses, latex pillows, and then let you try how comfortable this thing is, and finally, they will play a killer feature, telling you that this thing is sold for 10,000 yuan at a normal price in China, and it only costs three or four thousand to buy it from here.
Tourists feel that this is to buy is earned, immediately said that they want to buy, the other party immediately said to pay now, immediately ship to Huaxia, and when you return home, you will receive the goods.
Then the tourist swiped the card to pay, and when he went back, he received a three-no mattress mailed from Gui Province, which was not worth even a thousand yuan, and at this time he wanted to complain and there was no way to complain, and the tourism company had already received a commission of hundreds of yuan per capita from the latex factory.
Or simply this matter is led by the travel company, and finally the travel company pays the local latex factory a visit fee per capitation, such as 100 yuan per person, and the rest of the black money is all earned by the travel company itself.
If you come to similar things a few more times, not to mention that a group fee of 3,000 yuan can make money, a tour fee of one dollar can even make money.
Moreover, similar things are far from just happening in Chinese tour groups to Southeast Asia or other countries, it is more likely to happen in domestic tour groups.
Li Mu doesn't want these cheap and inferior tour groups to be in charge in the future, the best way is to take advantage of the current situation to quickly set up the benchmark first, and then use his platform influence to constantly expose the tricks of black-hearted tour groups and improve the people's awareness of anti-fraud, so that although this kind of black sheep cannot be completely strangled, at least their living space can be suppressed infinitely.
For Li Mu, this is a protracted battle, but fortunately, he has enough ammunition to keep fighting.
This time it is the Panda, Terracotta Warriors, Jiuzhai, Huangshan route, and the next time it is Guilin Landscape, West Lake Scenery, Yunnan-Guizhou Scenery, Zhangjiadi Forest Park, so insist on continuous development, and one day can cover the whole country with high-quality routes!
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