At 9:30 p.m. Yenching time, the NASDAQ opened. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Sina stocks, which closed at $1.6 on the last trading day, have fallen to 1.45 at the open, a decline of 9.4 percent......

Because the wireless business was just launched in April, Sina's stock price has just improved recently, rising for many days, and suddenly opened today and plummeted, which not only made Sina's senior management unacceptable, but also stunned many small investors.

At present, the overall level of Sina's market value is low, mainly in the eyes of investors, its product line is still too single, most of the business is on the portal, its historical stock price take-off is also after the domestic wireless business skyrocketed, but want to wait for this outlet at least until the second half of 2003, so the current Sina's stock price is only supported by the portal, and the portal is almost completely linked.

A quarter of the site's traffic is stuck, which is definitely a very significant negative news for the investment market, and the US stock market is free and open, and as soon as the major negative news comes out, the bears will flock to it, and in this case, it is almost certain that the opening of the 9.4% drop is just the beginning.

All the core layers of Sina were cold because of the reaction of the market, until ten o'clock in the evening, everyone was still in the conference room without leaving, they have been keeping an eye on the dynamics of the stock price, and at the same time on the phone to reassure investors, and at this time the stock price has fallen all the way to 1.39 in a diving posture, the 1.40 level has also been lost, and now the stock price has fallen 13.2%, which can be called a disaster.

Short sellers are still seizing the opportunity to run into the market, this is simply an airdrop feast, the only regret is that the Sina plate is too small, the monk has more meat and less meat, and he can't eat a big meal.

Li Mu also paid attention to Sina's current stock price, he didn't know much about stock speculation, and he didn't know much about the NASDAQ's routine, but Sina's stock price fell by 13.2% all of a sudden, but he was not surprised, although Li Mu didn't know much about U.S. stocks, but he understood the trends of some American high-tech companies, and knew that Nasdaq didn't have a 10% limit and a down limit at all, and in his impression, Sina Weibo's imitation of Twitter had a single-day as high as 27% Under special circumstances, it is not a big problem for the company's stock price to plummet by 30% in one day, so in Li Mu's eyes, Sina's stock price has not fallen in place.

By 1 a.m., Sina's share price had fallen below the 1.30 mark, falling to 1.28, a full 20% decline.

The NASDAQ closed at 4 a.m. the next day, and Li Mu did not wait to see the performance of Sina's stock price, but chose to go to bed.

At four o'clock in the morning, the NASDAQ closed, and Sina's stock price fell to $1.22, a drop of nearly 24%!

The decline in stock price is almost the same as the decline in traffic!

It can be seen that the valuation of Sina in the capital market is almost entirely concentrated on the portal.

The plummeting stock price of Sina has made the stock prices of NetEase and Sohu skyrocket, and the increase of both websites is close to 10%, the reason is also very simple, Muye Technology blocked Sina, and the traffic intercepted from Sina was naturally diverted to other portals, so NetEase and Sohu became the most direct beneficiaries of this incident.

Sina, NetEase, Sohu, the three portals listed on the NASDAQ do not have a market value of more than 100 million US dollars, and the most promising to touch the threshold of 100 million US dollars is Sina, which has just started the wireless business, but now Sina has been beaten to the front of liberation and suffered heavy losses.

No one thought that the influence of Makino Technology had reached such a point, and the big dive in Sina's stock price also made the Internet industry really take a serious look at the navigation website they looked down on before, hao123 and yy123 After the integration, its influence on the domestic PC website pattern is too strong, so it seems that how can its value be just a mere advertising fee brought by traffic? Its real value is that if you want to do traffic in the future, you have to find yy123 to spend money to buy location and traffic, even if it is a big website, if you don't spend money, I'm afraid that the position and weight on yy123 will also be greatly affected, isn't Sina an obvious example?

At this time, everyone knew that YY123, which they had been despising, had choked the throat of the development of domestic PC websites and became a new trump card in the hands of Makino Technology.

No company dares to despise Makino Technology, for them, even if Makino Technology does something simple and no longer has technical content, they will never dare to doubt the innovation ability of Makino Technology, and the transformation of YY123 has made them completely aware of the terrible things of Makino Technology.

And the one who can best understand this at the moment is none other than Sina.

Li Xingping, who has returned to Guangdong Province, also realized at this moment that he was pitted by Makino Technology.

As soon as Makino Technology got hao123, it quickly integrated, and launched a blockade on Sina as quickly as possible, which is enough to see that they have been planning this matter for a long time, they should have coveted hao123 for a long time, and it doesn't matter at all as they appeared, and they just jumped into the trap dug by Makino Technology, and were threatened and lured by Makino Technology, and finally sold hao123 to them at a cabbage price, so that they completely dominated the navigation website market at once.

However, Li Xingping sighed and did not have any way, he did not regret it, because he knew that if he did not sell hao123 to Makino Technology, and used Makino Technology to do things routinely, he would definitely crush himself to death, it was just a matter of time.

……

The next day, the anxious Sina CEO frequently sent requests to Makino Technology for meetings, but Li Mu still did not give any response, he now doesn't care how much Sina has suffered, because he has only made adjustments in his own product system from beginning to end, even if Sina moves backers and relationships, Li Mu is not worried, because Makino Technology still has Chen Ze.

Li Mu came to Taobao early in the morning to prepare to study the summer brand day activity plan with Liu Qidong, in Liu Qiaodong's office, Liu Qidong, who is very researched on U.S. stocks, gave Li Mu a general introduction to the situation of the NASDAQ, and also made a certain analysis of Sina's stock price, he felt that Sina's traffic was not completely in the hands of Makino Technology, so Sina's stock price was not completely subject to Makino Technology, the market would determine that Sina's stock price had bottomed out, and the short sellers would get such a big benefit in a single day, and the stock price would begin to close when it bottomed out, and market speculators would also seize this opportunity to catch another wave of gains, so the Nasdaq opened again tonightSina's share price should rebound.

Li Mu asked him how much chance Sina's stock price would rebound, and Liu Qidong expected it to be no more than 5%, and then analyzed for Li Mu: "If Muye Technology does not lift the shield, then the new starting point of Sina's stock price should basically be set at 20% In terms of the price of the decline, in the future, Makino Technology will not be able to push Sina's stock price down further, unless Makino Technology has a new action against Sina, such as once the YY portal is launched, Sina's stock price will definitely fall again, and most of the other time, Sina's stock price will be temporarily out of the influence of Makino Technology. ”

Li Mu said: "I knew that I was short Sina stocks in advance. ”

Liu Qidong said with a smile: "He only has a market value of tens of millions of dollars in total, and there is not much money in circulation, can you look at it?"

Li Mu laughed and said, "I can't look at it." ”

Liu Qidong said: "Let's talk about the summer brand day!"

Li Mu said with a smile: "How to decide the matter of Brand Day, you can tell me your thoughts first." ”

Liu Qidong nodded and said: "The general idea is still based on the limited-time rush sale, I am going to set the time on July 10th, that is, the second day after the end of the national college entrance examination, do you think there is a problem at this point in time?"

This year is the last year in July college entrance examination, the use of the national volume of the provincial and municipal college entrance examination time is July 7, 8, the local paper is July 7, 8, 9 three days, since 2003, the college entrance examination time will be one month in advance, fixed in June 7, 8, 9 three days.

On July 10th, both the national and local volumes are over, and almost all students from primary school to university have already had summer vacation at this time, so it is more appropriate to do summer brand day at this time, but the time is a little rushed, and now it is late June, and it takes time to plan and prepare for activities, and it also takes time to warm up, so Li Mu tends to push the time back a little.

Liu Qidong asked Li Mu: "What time do you want to set?"

Li Mu said: "It's set in mid to late July, when the college entrance examination scores also came out, for prospective college students in the city, their top priority at that time is probably to buy a mobile phone, and then you can launch a mobile phone promotion campaign specifically for these fresh graduates." ”

Liu Qidong nodded and said, "Then it's set on July 23rd, and the college entrance examination scores should have come out at that time." ”

Li Mu said: "In the past few days, you have to seize the time to communicate with the brand, and the details of the event are set. After the page is done, you have to start to warm up, you must first determine the products and prices of the activities participating in the brand day activities, and a little mystery when warming up, such as a mobile phone that is now priced at more than 2000 yuan, as long as the price is more powerful, we can publicize it as 1x00 yuan, this x is unknown, we will not announce it for the time being, if you want to know what the price is, pay attention to our activities. ”

Liu Qidong said: "I understand what you mean, I will determine these links as soon as possible." ”

Li Mu said: "Also, we can do a pre-sale, no matter what the user buys, as long as he pays a deposit of 50 yuan in advance, and waits until the day of the event, the 50 yuan deposit can be used as 100 yuan, but if he doesn't buy it at that time, the 50 yuan will not be refunded." ”

When Liu Qidong heard this, he frowned slightly, stared at Li Mu and asked him, "How do you have a brain...... How can you think of any trick?"

Li Mu smiled: " Divergent thinking, we must first clarify our goals, our goal is to increase sales as much as possible on the day of the brand, so we must now do everything possible to ensure sales, the deposit is a way to increase sales, as long as the user pays the deposit, the possibility of his change will be greatly reduced, when the time comes, this part of the cost, you want to pass on a part of the manufacturer's head, and then pass it on to the consumer's head on the line, for example, the original manufacturer gave a price of 900, then we will find a way to let the manufacturer lower to 880, and then mention 930 on the selling price, the end user is actually at the price of 880, but because the deposit is not refundable, the trading volume will be much higher than 900. ”

Liu Qidong nodded again and again when he heard this: "I really obeyed you, the longer I work with you, the more I feel useless." ”

Li Mu smiled: "Don't say that, you haven't completely switched the frequency to e-commerce yet, and when you fully adapt to this industry, thinking, doing things, and looking at problems from the perspective of the Internet, then your strength may not be worse than mine." ”

Liu Qidong said with a smile: "If you have any good ideas for the summer brand ****, don't hide it, just say it." ”

Li Mu said with a smile: "There are many ways to operate, but you don't have to use them all at once. ”

Liu Qidong said impatiently: "You tell me first, let me learn and learn, it will take a while for me to digest your whimsical ideas." ”

Li Mu smiled: "Okay, then I'll talk about the things at the bottom of the box, but you have to grasp it yourself, don't use it all at once and let others learn it." ”

Liu Qidong nodded again and again, urging: "Don't sell Guanzi." ”

Li Mu said with a smile: "In the future, we can do coupon activities, such as TCL mobile phone in cooperation with us, we will give all Taobao users a TCL mobile phone full 1000 minus 100 coupons, in the background for Taobao users to develop a wallet or card coupon package small function, he can directly see his own coupons in it, in this way, think about how many people will be moved by this coupon, how many people who are not ready to buy mobile phones, will be moved by this coupon to buy mobile phones, How many people who were originally going to buy other brands of mobile phones, because of this coupon, turned to buy TCL's mobile phones? For TCL, a mobile phone with a price of more than 1,000 yuan will definitely have a profit of much higher than 100 yuan, not to mention that it can also leave them a premium of dozens of yuan to further reduce their preferential costs. ”

Liu Qidong's eyes lit up and said: "If the coupon is really done, it can be used in many aspects in the future!"

(To be continued.) )