With the premiere of "Iron Man", the huge publicity and distribution machine of Embassy Pictures was fully mobilized, whether it was traditional media or new media, to build momentum for the film as much as possible.

On the Netflix network, which has a huge number of users, the topic of "Iron Man" has been hot recently.

Because the quality of the film is guaranteed enough, many fans who are lucky enough to watch the preview or premiere applaud Tony Stark almost one-sidedly.

"Another Hollywood comic book superhero has appeared on the big screen, and Iron Man Tony Stark's appearance is unusually arrogant, dashing, and intelligent. A woman, like a worn garment, wakes up in the morning and stays in bed, but can never remember her name; the government's award for outstanding contribution is a hand-picked item that can be given to passers-by; weapons, easily in a cave, can be easily managed by others in a lifetime of invincible high-tech ironclad ......"

Frankly, who wouldn't want to live like Tony Stark?

Every teenager has a superhero dream, putting on equipment at a critical moment to save a lifetime or bring disaster to the world, but after taking off the preparation, how many are willing to be the bitter Peter Parker in the movie?

Tony Stark represents a dream, a dream that the masses exist in their fantasies but can never reach.

He has almost all men's dreams in him: money, status, sports cars, private jets, beautiful women, super high intelligence, courage, and a sense of justice......

Netflix shared above, and some people summarized the four advantages of the "Iron Man" movie - the scene is cool enough, the performance is funny, there are many new ideas, and there is enough suspense!

This is the opening masterpiece of Marvel's Avengers project, and the word of mouth is so good that it explodes at the premiere.

Cinema Score investigators immediately consulted nearly 100 fans at the premiere theater, and the audience rated the audience with an average of "A+"!

All kinds of praise are endless.

"This film is compact, refreshing, and unfinished!"

"A movie full of sincerity! Iron Man is amazingly handsome and cutely exploding!"

"This is a funny, stinky fart and chattering hero!

"I think it's the best superhero movie!"

With sufficient publicity, good word-of-mouth, and a gold medal producer effect bonus that surpasses Jerry Bruckheimer, "Iron Man" has a super explosive response on the first day of release.

The audience's reputation is so good that it can only be described as an explosion, IMDB scored 8.9 points on the first day of its release, and the average score of major media was 79 points!

Even the film critics, who have always been indifferent to summer commercial films, also looked at "Iron Man" differently this time, and the film's Rotten Tomatoes freshness was as high as 94%.

From the audience to the media to the film critics, word of mouth has all been soaring, and it has become a matter of course that the box office exploded.

On the first day of release in North America, "Iron Man" grossed $41.62 million!

This achievement surpassed the first-day box office of "Spider-Man" and became the highest single-day box office of a superhero movie in North America!

Anyone who understands this industry can instantly understand that the box office of "Iron Man" in North America will inevitably exceed 100 million in the first week, and the remaining suspense is only more than 100 million US dollars.

All the suspicions, all the objections, disappeared without a trace after the data came out.

On the first day of the release of "Iron Man", it can be declared a great success!

With the full promotion of Relativity Entertainment and the support of tens of millions of dollars in publicity funds, the film's good reputation is like a virus that is crazy to replicate and spread, and all kinds of praise continue to emerge.

The Los Angeles Times praised: "Iron Man" is full of metal beauty, very cool, and the exquisite special effects have no sense of disobedience, making the movie have an excellent viewing experience. The plot is very smooth, it doesn't drag out in one go, and there are no obvious loopholes and it's attractive enough!

The reporter of "Entertainment Weekly" praised it: I have to admit that the film "Iron Man" is indeed very, very cool! The visual effects are really great, and it can be called the best special effects today! Tony Stark is cool every time he plays!

It is no exaggeration to say that the release of this "Iron Man" has given countless audiences a feeling of being born out of nowhere.

Before Tony Stark, no mainstream comic book hero had such a high-profile and flamboyant personality.

Including Superman's Clark Kent, Batman's Bruce Wayne, Spider-Man's Peter Parker, etc., all have two identities of heroes and ordinary people, and do everything possible to cover them up.

But Tony Stark is the opposite, as an ordinary person, he is a genius, a rich man, a darling of the spotlight, and he is not shy about the identity of Iron Man, and the sentence I am Iron Man at the final press conference of the film pushed the whole film to the climax.

It also makes Iron Man more outstanding.

Another point that cannot be ignored is that the setting of Iron Man is very much in line with some of the characteristics and needs of this era.

Cool, golden, playful, and outgoing, such an image is undoubtedly more attractive to a significant portion of the younger generation of fans than those cautious and sneaky superheroes.

Also, compared to Superman's talent, Spider-Man's special abilities, and Batman's technological team, the rise of Iron Man comes more from Tony Stark's genius and hard work.

From its birth to the gradual correction and improvement of the Iron Armor, it was entirely Tony's personal hand.

These have brought a superhero who is enough to become popular all over the world!

This is also one of the two cores of the future of the Avengers!

The role of the actor cannot be ignored either, Iron Man does not have to be Robert Downey Jr., but the effect presented by the film shows very clearly that Robert Downey Jr. and Tony Stark far exceed the effect of 1+1 equals 2.

Robert Downey Jr. gave Iron Man the soul of his existence in the real world, and Iron Man brought Robert Downey Jr. a new lease of life!

Gone are the two good things that have taken drugs, carried guns, gone to prison, and spent a lot of good time on all sorts of bad deeds, and is replaced by a mature, brand-new Robert Downey Jr.

He will eventually become Tony Stark walking in the real world under the creation of Relativity Entertainment and Marvel Entertainment!

Now that it's the beginning of the summer season, other companies have avoided this weekend in view of Ronan's outstanding past achievements and big-budget films, and "Iron Man" has no strong competitors.

Facts have also proved that other companies are completely right, if they choose to release it on the same weekend, as long as the film's strength is slightly insufficient, it will become cannon fodder for the popularity of "Iron Man".

This is only one aspect, on the other hand, Ronan will also take the initiative to avoid the evil, and take the initiative to avoid those popular movies in his memory.

For example, he will not use "Iron Man" to collide head-on with Twentieth Century Fox's "X-Men 3", and use the opening movie to collide with the sequel to the hit movie, even if he can win, it will be a miserable victory.

Ronan and Relativity Entertainment aren't afraid to compete with anyone, but they don't mean being stupid enough to hit rocks.

Maybe it triggered a movie-watching boom in the summer file, or maybe the film did bring a different freshness compared to previous superhero movies, the media made positive comments one after another, and even the media on the Warner Bros. side stood in the queue to advocate Iron Man.

Due to the lack of strong competitors and the film's media and audience reputation, by Saturday afternoon, the screening rate of "Iron Man" in mainstream commercial theater chains had risen to nearly 70 percent, and in popular theaters such as Manhattan, San Francisco Bay and Santa Monica Commercial Plaza, there would be an Iron Man screening in no more than 15 minutes.

Some people once complained that theaters refused to schedule films for them, and some even accused them of being "national thieves" who only knew how to curry favor with foreign blockbusters.

But it makes perfect sense for someone to fight back - even if you don't talk about commercial profits, the theater company has a lot of employees to feed, eat, and survive!

Therefore, the audience's enthusiasm is high, and the theater company will naturally add screenings for "Iron Man".

This is the most basic law of the market and business.

On Saturday, "Iron Man" not only did not consume the enthusiasm of most comic fans on the first day of screening and reduce the heat, but attracted more people to the theater because of its explosive word-of-mouth.

On the second day of its release in North America, "Iron Man" collected another $43.68 million, which has touched the threshold of $100 million!

Good word-of-mouth, hot screenings and film schedules that occupy most of the screens in theaters can make the film attract more audiences, thereby further increasing the popularity of the film.

"Iron Man" quickly formed a virtuous circle unique to hit movies.

This cycle has also brought the sales of the film's peripheral products into a boom.

Almost all Tony Stark-related props have become popular merchandise, such as Mark II and Mark III models, toys and figures, which are out of stock in many theaters and stores.

So, the audience entered the theater, watched the film with great enthusiasm, walked out of the theater with a satisfied smile, untied their pockets with a generous attitude, and bought the peripheral products with an obsessive expression.

On Friday and Saturday alone, the data fed back from various channels of Relativity showed that the total sales of all Iron Man-related peripheral products in North America exceeded $25 million.

Further statistics are needed for specific data.

Similar to animated movies, once a superhero movie hits, there are too many articles to do in terms of merchandise sales.

The profits of this kind of offline channel are far higher than the box office profits.

Although by Sunday, the popularity and box office trend of "Iron Man" began to decline in line with the normal laws of the market, but after three days of hot screenings, the North American box office unsurprisingly exceeded the $100 million mark.

Three days after the opening weekend, "Iron Man" won $128.89 million!

This achievement also surpassed "Spider-Man" and set a new record for the opening of a superhero movie in North America!

Superhero movies, which were once considered unsightly, have crossed many chasms and officially entered the commercial mainstream of Hollywood!