At the beginning of a new week, every floor of the Relativity Building is filled with a thriving atmosphere, and everyone who works in this building knows that all the companies in it are soaring into the sky like Iron Man on the silver screen.

On the top floor of the building, Ronan opened a bottle of wine, poured it into two glasses, and pushed one of them to Robert Iger.

"This time 'Iron Man' was a big hit at the box office in the first week," Ronan clinked glasses with Robert Iger: "It's worth a drink to celebrate." ”

Robert Iger laughs, "Congratulations to us on the beginning of a new era of superhero films. ”

The two raise a glass and celebrate the success of Iron Man.

"The success of this part can speed up the progress of the follow-up plan. Robert Iger put down his glass and said, "We aim to complete the first phase of the program by 2010. ”

Ronan poured wine for the two of them and said: "The actors of the first phase have been determined, and the directors have their own target choices, "Hulk" will be released next year, "Iron Man 2", "Thor" and "Captain America" will also be completed in the next three years, as long as the first phase finale "The Avengers" is successful, our follow-up plan will become very smooth, and even Marvel's lesser-known heroes can also take advantage of the opportunity to adapt the movie and even become a hit." ”

Robert Iger said: "There are so many superheroes under Marvel that we have been filming for many years. "But we should also be aware that too many films of the same genre in a short period of time may cause market resentment," he reminded. And Warner Bros. and DC Comics, with the release of "Iron Man", our plans are clear, Warner Bros. and DC Comics can't be indifferent, in terms of the influence of the comics alone, the Justice League surpasses the Avengers. ”

"If it goes well, there will be a relatively broad market for superhero movies in the next two decades. Ronan said slowly: "There are too many manga movies, which makes it inevitable for some fans to feel sick to their stomachs, and manga movies are seriously juvenile, and as fans get older, it is normal for fans to lose powder or even turn black." ”

He wasn't too worried: "But don't forget, while fans are getting older, a new generation of fans is also growing. When these people who watched Iron Man and Captain America grow up can enter the theater alone, our movies may have become an inseparable part of their growth process, and in the future, they will take over from their predecessors and become a new generation of consumers of comic book movies. ”

This situation is not an exaggeration, Ronan has had actual experience.

There are many people like him who were born in the early eighties who don't know Iron Man, Captain America and the Avengers, but by 2015, the names and images of these superheroes have spread among teenage children.

Like Captain America's school bag and Iron Man's stationery box, etc., there are quite a few people who use them.

Although piracy is largely unauthorised on the other side of the Pacific, this does not prevent the spread of visibility.

Robert Iger immediately understood what Ronan meant: "Are you saying that consumers should be nurtured from childhood?"

Ronan nodded slightly: "Yes." We not only shoot films, but also make related children's animations, and launch a large number of children's products in the peripheral market. ”

Robert Iger answered, "Good idea. ”

Ronan said: "Specifically, you have to plan and operate. ”

Robert Iger smiled: "Don't worry, we can learn from Disney's experience." ”

As for Warner Bros. and DC Comics' Justice League, the two just discussed a few words casually, after all, this is the copyright of other companies, and the initiative is not in the hands of Relativity Entertainment.

Fortunately, Ronan has made some preparations in advance, and if everything goes well, DC's superhero movies will inevitably be subject to a lot of restrictions.

Ronan is very satisfied with Robert Iger, who has developed his skills at Disney, and is constantly making reasonable use of Disney's successful experience to make Disney's future more difficult.

As for the strategy of cultivating fans to cut leeks, in fact, Hollywood uses it a lot.

But in any movie in the past, there is no series that can be launched like the Marvel Avengers series, and finally become a super long big-screen series.

Ronan reminded at this time: "Bob, with the popularity of "Iron Man", it is better to say that in the market where copyright control and laws and regulations are stricter in the West, there will inevitably be a large number of pirated peripheral products in some overseas markets that do not pay attention to copyright protection. ”

Robert Iger said: "Actually, there has been an appearance. A number of overseas distribution branches of Embassy Pictures have reported that a large number of pirated Iron Man products have been found in the markets of many countries and regions. ”

Ronan thought for a moment and said, "Leave them alone for now. ”

"I understand. Robert Iger is a little clear: "For the time being, we can't afford to take care of them, to fight a transnational copyright lawsuit, the possibility of winning is very small, and even if we win, it is difficult to have actual gains." In a short period of time, the popularity of these pirated products is conducive to the diffusion of the popularity and dissemination of superhero characters. ”

Ronan said: "Since there is no good way for the time being, we will think more about the future. ”

As a beneficiary of piracy, Ronan is well aware of the speed at which popular products that lack copyright protection will spread, and for some markets, there is no possibility of winning the battle against piracy for a long time to come, so it is better to focus on the future.

Ronan was thinking of the rumors about Microsoft on the Internet across the Pacific.

According to netizens, Microsoft has defeated countless operating systems under development by letting go of XP piracy, thus becoming a dominant company.

There is no way to know whether it is true or not, but the prosperity of XP piracy and the laissez-faire attitude of Microsoft have been experienced by Ronan in the past.

As a result, many related companies have changed from technology industry and trade to trade and industry technology.

Robert Iger said: "The first phase of the plan is just a foreshadowing, and we have more potential to make money in the future, and I will ask the people below to develop a relevant promotion plan." ”

Ronan nodded lightly and said something else: "The huge success of "Iron Man" will also be suppressed for the time being by some conservative forces within Marvel Entertainment, which is a good opportunity. Bob, you personally go to New York and solve those historical problems of Marvel Entertainment. ”

"I've arranged it. This is what Robert Iger had already agreed with Ronan: "I'll be going to New York next week." ”

The company's internal management is specifically handled by Robert Iger, and Ronan does not need to come forward in person when Marvel Entertainment replaces the CEO.

The person who is ready to take over Avi Arad will certainly not be Kevin Feige, but Ike Palmt, the chief creative officer of Marvel Entertainment.

Ronan will give Kevin Feige a lot of power in the production of Marvel movies and even TV series, and Kevin Feige will serve as the president in charge of film and television production.

Ike Palmt doesn't have a good relationship with Kevin Feige and belongs to different factions within Marvel Entertainment.

Strictly speaking, Ike Parmut is also slightly conservative, known for picking on the door, advocating that on the basis of ensuring effectiveness, as much as possible to suppress the company's budget and expenses, reduce labor costs, and so on.

Kevin Feige's film and television adaptation and Marvel Entertainment's comic book creation are like wild horses that are unleashed to some extent, if you don't pay attention, you may fly in waves, and Ike Palmt is one of the reins of Relativity Entertainment.

The popularity of "Iron Man" has caused a lot of waves in the market, but the companies that really pay the most attention to are Warner Bros. and DC Comics.

Burbank, Warner Tower, Kevin Tsohara walking around his desk, Charles Rowan and DC Comics president Diego Harris all watching last weekend's box office news.

"Let's talk about it. Kevin Tsohara finally spoke up: "What are your thoughts on Iron Man, about the DC superhero movie adaptation?"

Diego Harris put down the papers in his hand and said, "I thought that Iron Man would be successful, but I didn't expect it to be so successful. It was a surprise that its opening weekend box office was even higher than that of "Spider-Man". ”

Charles Rowan answered: "What's even more surprising is that 'Iron Man' is just the beginning of a huge series project for Ronan Anderson. ”

Diego Harris sighed and said: "They want to bring the Avengers in the comics to the big screen, and once successful, all the members of the Avengers will likely land on the big screen, and then shoot independent films, so that many superhero movie adaptations under Marvel Comics will be revitalized......"

Kevin Tsuhara stopped and looked at the two subordinates: "The Justice League is more famous and influential than the Avengers, don't you have any ideas?"

Diego Harris continued: "The success of "Iron Man" proves that this model is feasible, and the market data of the past few years also proves that comic book adaptations are becoming the mainstream of business, and it is absolutely impossible for us to give up this vast market to Marvel, we need to make a plan and consider the adaptation of the Justice League." ”

"Well, that's what I think, too. Kevin Tsohara said: "Iron Man was so successful that we couldn't afford to sit back and wait. ”

At the premiere, Kevin Tsohara was still able to hold his breath in the face of the audience's enthusiasm, but the box office figures of "Iron Man" somewhat stimulated him and made him gradually feel a sense of urgency.

He asked, "Which movie should we choose as the opening?"

Charles Rowan understands the film market better, saying: "This month, our "Superman Returns" is going to be released, Batman's latest movie "The Dark Knight" has been filmed, and Wonder Woman is a woman, not suitable for big investment. If you want to unify the movie universe and world view, you must re-plan, and the objective conditions of these three are here, and none of them are suitable for the existence of the beginning movie. ”

If another version of the movie is launched in a short period of time, it will inevitably conflict with these.

"Superman Returns" and "The Dark Knight" are also completely different worldviews, and it is simply impossible to put them in the same context.

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