Separated from Hallie, back home, Lisa Ann couldn't help but be curious, and deliberately searched on the official website of the Discovery Channel, probably because it was just broadcast yesterday, and there was no relevant content on the website, so she had to go to Yahoo and use Yahoo to search for witches and missing college students.

The webpage immediately swiped out a large area of relevant content.

Lisa opened the first one, but it was a post on the Yahoo forum, and the title was eye-catching - Missing Person Notice!

In 1994, three film students, Josh, Heather and Mike, arrived in the town of Bull with their film equipment to investigate the local legend of the Bull witch. They traveled to the Black Mountain Forest in search of the Boer witches, but soon they disappeared. ”

"People searched for them, but to no avail, so they gave up the search. A year later, a group of Maryland State University students found a package containing one of the students' diaries and a DV camera in a very secluded cabin in the woods, which recorded all the horrors that had taken place when the three men disappeared......"

Next, there is a detailed introduction of the three college students, as well as images and photos, as well as some activity records before and after the disappearance, etc.

Is this true? Lisa looked at the end of the missing person notice, which was a contact information and a link to a website.

There are two phone numbers on the contact information for the three college students, and the website links are set up specifically for the search for them by the relatives, friends, and people who want to help them.

Lisa didn't rush to open the website link, but read the reply to the post first.

There have been hundreds of replies.

"Last night, the Discovery Channel aired a video that was taken before the three college students disappeared, and it was scary. ”

"Discovery Channel is all on the air, are these three people really missing?"

"Are there any witches in the video?"

"By the way, did you go to the linked site? It was built by someone to help the relatives and friends of the missing college student, and they collected a lot of information about witches in order to find the missing person, and it is said that the missing person's diary is also being compiled and published. ”

Seeing this, Lisa no longer paid attention to these replies, but became interested in that website, and quickly clicked on the link, and a rudimentary website soon appeared on the computer screen.

The website is too simple, Lisa complained, and soon figured out that this website is just to find someone, and it is estimated that the relatives of the missing person are looking for someone to do it simply.

After reading the introduction of witches first, and then reading the logs of the missing college students, Lisa was terrified, and subconsciously felt that the disappearance of the three college students might really be related to witches.

After reading the content on the website, Lisa thinks more and more.

It's terrifying.

She closed the website, returned to the Yahoo search page, and clicked on another post, which was also a missing person notice on another website.

It is estimated that the relatives and friends of the missing three people are in a hurry, and after finding clues, they began to frantically send missing person notices.

It's a pity that it's mixed with the legendary element of witches.

Lisa thought about it, opened her blog, and directly reposted the missing person notice on the blog post.

After sending the missing person notice, I went to take a shower, and as soon as I came out, I heard the phone ringing, and I picked it up as a college classmate.

"Is the missing person notice you sent real?" the classmate asked anxiously, "What does the missing person have to do with you?

Lisa replied: "It has nothing to do with me, I just think that the three people are missing, and their families must be very anxious, so I helped forward it." “

The classmate said on the phone, "yes." In this way, I mobilized the people around me to forward it on the Internet, and there was great power in numbers. ”

This makes sense, and Lisa also said, "I also asked the people around me to forward it." ”

She went back to her computer and sent a message to ICQ with a few friends asking them to repost her blog.

It didn't take long for those friends to appear on their blogs.

And then friends of friends, also began to retweet.

The Internet, a new tool for promoting films, already has a powerful communication capacity.

In fact, the first step of Ronan's publicity and marketing plan is not complicated, in addition to exploring the discovery channel, it is to arrange some online media to spread the information conveyed by the film in the form of news, so that people think it is a real person, and then let the audience who believes in the facts further spread such information to the people around them.

There is a simple truth, no one believes a lie once it is said, someone believes it ten times, and if it is said a hundred or even ten million times, it becomes the "truth".

Viral marketing is not new in this commercial society, but few movies in the past have really applied viral marketing to publicity.

Two weeks after the start of the first phase, Embassy Pictures received specific data feedback.

"Statistics from the film website. David Villa licked his dry lips and said, "In just two weeks, there were more than a million visits. ”

Ronan nodded with satisfaction and asked, "What about the others?"

David Villa looked at the statistical table in front of him and continued: "The propaganda department has launched a campaign and posted more than 1,000 posts on the Internet, including on the Yahoo forum, the related missing person notice post has been one of the most popular posts, and the posts on several movie websites and fan forums have also had a strong response. According to incomplete statistics, excluding our leading replies, the total number of replies to these posts is more than 300,000. ”

Ronan asked again, "Is the Discovery Channel's stats out?"

Garcia, who answered this time: "The data came in, the Discovery Channel premiered and two reruns, and the show was watched by more than 4 million people in total. He said with great certainty: "The broadcast of TV stations has increased the credibility of Internet information, and many people have become followers of movie websites after seeing the program." ”

"A lot of people have been affected. Robert continued, "On my way to work, I heard several times talking about witches and the event. ”

David Villa, the head of publicity, said: "The Blair witch incident is already a hot event on the Internet. ”

This result far exceeded his expectations, and he couldn't help but glance at Ronan, and secretly sighed that the young man had a lot of brains and ideas, and the most important thing was that he could still see the effect.

Ronan looked around at everyone and asked, "What do you think?"

Garcia looked at David Villa and said, "I think this plan is completely feasible and we can start the second phase. ”

The numbers don't lie, and that's still not a lot of manpower and material resources.

David Villa echoed: "Based on market feedback, the first phase of the campaign has far exceeded expectations, and the data proves that this plan is completely viable. ”

"Good!" Ronan no longer hesitated: "Let's increase our investment!"

He began by saying to David Villa: "Mobilize the people of the propaganda department to continue posting on the Internet, the website to speed up the update of the missing person's log, start publishing sound materials, and I asked Jessica Filton to find something that can be used in the edited footage, and you see the situation is transmitted to the website." Also, advertise on several major websites in the form of missing person notices!"

"Offline propaganda is being carried out at the same time! Contact TV stations, continue to broadcast short documentaries, find a national TV station, negotiate pseudo-documentary programs that investigate witchcraft and supernatural phenomena, and buy community-type advertising space to publish missing person notices! In addition, when online topics are hot enough, advertisements similar missing person notices are also published in major periodicals, magazines, and newspapers. By the way, there is also the video tape storefront, which is where fans gather, don't ignore it. ”

Ronan also said to David Villa: "Be careful about confidentiality in the early stage. ”

In fact, it doesn't matter in the later stage, this kind of trick can't hide from everyone, but this crazy viral replication propaganda will have another effect.

Even if some people intellectually know that all these stories surrounding the witch Blair are fabricated lies, the rich content and various online and offline activities make it feel emotionally and psychologically that these things are happening in real life, with three college students experiencing horrific paranormal events and disappearing forever in the Black Forest.

These propaganda, which is made up of truthful lies, can effectively stimulate human curiosity and exploration.