For such a film, in order to achieve the desired effect, Ronan calculated that the publicity cost of 8 million US dollars may be very tight, plus the cost of distribution, the total investment in publicity and distribution must be at least more than 15 million US dollars.

$80,000 to buy out the copyright and $15 million to do publicity, it's really crazy.

Film is a high-risk investment industry, and if the first step does not go well, he has been mentally prepared to stop and stop the loss.

But the data fed back from the first step of the plan gave Ronan enough confidence.

Ronan said again: "Robert, at the last "Human Eradication Project" test film, the extras you found were good, can you still get in touch?"

"It should work, I'll try. Robert replied.

Ronan went on to say to Robert: "Get extras, pretend to be relatives and friends of missing college students, record interviews, put them on the website, and if you can, put them on local television." ”

Garcia added: "Yes, more local TV stations, they are more relaxed in censorship of news." ”

Robert smiled and said, "Don't worry, this matter is left to me." ”

"One more thing. Ronan said to Robert: "You find a manufacturer to print a batch of cultural shirts, hire people from service companies to serve as volunteers in major cities across the United States, go to the streets to distribute cultural shirts and missing person materials, and it is best to set up a volunteer organization to track down missing people, the more vocal, the better." ”

Robert replied: "No problem, as long as you have money, it's easy to find people." ”

David Villa chimed in at this point: "The next step in the planning is to solve the funding problem first. ”

Embassy Pictures itself does not have much money, and even the funds for the first step of the plan are borrowed from Relativity Entertainment.

Ronan nodded and said, "I'll solve the problem of funds, and eight million dollars will arrive in a week at the latest." ”

During the trip to Germany, Ronan, a $10 million fund from Koch Films, was never touched, and has been used as a backup fund in the account of Relativity Entertainment in case of emergency.

Ronan's first choice is certainly not to use the funds, which can be said to be one of the hole cards, and there is also a buffer in case there is a problem with the capital chain.

Borrowing chickens to lay eggs is still the best solution.

A few more people discussed the issue of offline viral transmission, and then the conversation turned to distribution, especially the critical copy.

"We're going to get in touch with the printer now. Garcia suggested, "Get a copy ready." ”

Ronan asked, "How many copies should I prepare in advance?"

Garcia pondered for a moment and said, "I've been in contact with a lot of independent theaters during this time, and I can guarantee that the film will have about 100 screens. On the side of commercial chain theaters, we have not yet held a trial film meeting, even if the results of the trial film meeting are relatively satisfactory, they will not invest too many resources in such a film at the beginning, and they can get 100 screens in the first week, which can be said to be the most optimistic estimate. ”

Ronan nodded lightly, just talking about the quality of the film itself...... Forget it, let's not talk about it, just talking about the quality of the film is not convincing at all.

"If the first week is ideal, the second week will be expanded, for example, to more than 2,000 theaters. Ronan asked carefully, "How long will it take us to get the copy ready." ”

Garcia smiled: "Printing copies is not a very troublesome job, and there are many printing factories, we can choose a few large-scale ones to prepare in advance, if Lady Luck really favors us, there are about five days enough." ”

He added: "We can use FedEx channels to deliver copies, and the speed and security are guaranteed. ”

Robert chimed in: "Print 300 copies first, which will also reduce risk and financial pressure. ”

Ronan agreed: "Okay, let's print 300 copies first." ”

Even 300 copies would require nearly $500,000 in funding.

If it is screened in 2,500 theaters, at least 3,000 copies must be prepared, and if the first week box office fails, the copy alone may lose about $5 million.

Since copy, print, and delivery are not a problem, it is possible to wait for the first week...... No, wait for the box office on the first day to come out and start preparing.

This minimizes the risk.

Risk is always a factor that cannot be ignored in business operations.

At the end of the meeting, everyone immediately threw themselves into their respective responsibilities, and Garcia was very fast, thanks to the Discovery Channel program and the source of the virus created by the missing person notice on the Internet, quickly contacted a number of local TV stations, and mailed out copies of the video files.

Ronan left Embassy Pictures, first called Judith from the bank, and then went straight to her office to get a loan from the bank.

"You may be seated, Mr. Anderson. Judith went to the coffee machine to get Ronan a cup of coffee and said, "I heard you're preparing two big movie projects?"

Sitting opposite Ronan, Judith's careful thinking did not stop for a moment, this is the best quality customer resource in her hand, although the other party has not come to the bank for this time, she has never taken her eyes off it.

The young Hollywood producer, after the success of "The Human Eradication Project", did not stop at all, and immediately prepared two major projects with a total investment of 40 million US dollars, and raised funds without any bank loans.

Also, I heard that he spent more than $20 million to buy a company.

The career is getting bigger and bigger, and the net worth is getting more and more rich, and such customers are the favorite of banks.

Judith sighed inwardly, she had no eyes and was completely wrong about this young man.

The downfall at that time was just a small stumbling block on the road to success for this young man.

Judith had done Ronan's assessment with the bank some time ago, especially his new project, and thought that "The Grim Reaper is Coming", a continuation of the successful type of "Human Removal Plan", has a very high chance of continuing to succeed.

"Hello, Judith. Ronan was very polite and said with a smile: "I came this time to apply for a loan from your bank. ”

Judith smiled: "We have been working together, and the bank is willing to help the career of successful people like you." ”

Ronan also smiled and said, "Thank you." ”

Although there is still a $3 million loan to be repaid, it is still early to repay the loan, and the bank has always liked to follow the successful ones to enlarge the loans.

The more money is needed to turn things around, the harder it is for losers to get a loan from a bank.

Judith asked tentatively, "I don't know how much money Mr. Anderson needs? If it's less than $3 million, I can help you with it right now." ”

Ronan had already calculated and said, "I need to borrow $10 million." ”

"What? 10 million dollars?" Judith was rather surprised, "so much?"

"Is there any difficulty?" Ronan asked directly.

Judith admitted: "$10 million is too much, I ......" She thought of Ronan's thriving career and added: "If it's less than $3 million, we just need to go through the formalities and not mortgage." But $10 million is too much and needs to be collateralized accordingly. ”

Banks also have bank regulations.

Ronan knew that it was impossible to borrow tens of millions of dollars from the bank with just one mouth, and said directly: "The mortgage is no problem." I have a film project in the pipeline, which will be transferred to filming next month, and is expected to be released next spring, and I will use the future income of this film as collateral. ”

Judith laughed and asked, "Is it the horror movie 'The Grim Reaper'?"

"No, horror films have limited revenue. Ronan is also exploring: "Action movies are the mainstream now, and I use the future income of the action movie "Ace Agent" as collateral. ”

Judith had previously learned about the two projects and immediately said, "Mr. Anderson, I suggest that the future income from 'Death Come' be used as collateral. ”

Ronan was just tempting, and didn't expect to be able to use "Ace Agent" to defraud the savvy bank, thinking about the possible operational space of using "Death is Coming" as collateral, nodded, and said, "Okay, I agree." ”

"It can take about five days to go through the procedure. Judith said, "I'll help you every step of the way." ”