Footsteps sounded, and Connie, who was sitting in front of the president's office, looked up and saw the front desk receptionist accompanied by an oriental man with an old face walking over.

There was also a translator who accompanied the old adult man, and without waiting for the receptionist to speak, the interpreter was in the eyes of the oriental man, and preemptively said, "Miss Connie, Director Zhang wants to meet Mr. Anderson." ”

Connie recognized who the Oriental man was, immediately asked Ronan for a moment, and then led him into the office.

"Director Zhang. Ronan shook hands with the other party very politely, and did not need a translator, and said directly in Chinese: "Didn't you return to China?"

"Hero" is about to be released on the other side of the Pacific, and the distribution of the East is all done by themselves.

Director Zhang showed a sincere smile on his face: "There is something temporary, the ticket has been changed, and I will go back the day after tomorrow, there is still some time before the release, so I can catch it." ”

Ronan can guess that this should be obsessed with the Oscar and not at ease with the North American side.

Others don't know, but he knows how deep the other party's Oscar complex is.

"I don't have to worry about the overseas release of "Heroes". Now that Ronan has obtained the international rights to this film, he naturally wants to maximize his interests: "When the list of Oscar nominees is announced, the film will be released around the world one after another." ”

Director Zhang asked tentatively: "Do you have any hope of winning the Oscar for Best Foreign Language Film?"

Seeing his expectant appearance, Ronan didn't want to say some foolish nonsense: "No one can guarantee the award for the best foreign language film, even if all the work is done in place, it depends on luck." However, the nomination for Best Foreign Language Film is still very promising. ”

Director Zhang hasn't been in the film industry for a day or two, who can pack tickets for such a thing as winning an award? He came to the door today, mainly for another thing.

"Mr. Anderson, "Hero" has just been released in North America, is ten theaters a bit less?" Director Zhang obviously had some opinions: "The impact that this can have is too small. ”

The international distribution rights of "Hero" were sold to Embassy Pictures, but it does not mean that the international distribution has nothing to do with him anymore, and the profits generated are indeed irrelevant, but they can bring real fame!

As long as the film is a big hit internationally, he will definitely dominate the world in China.

But at the beginning of the 10 theaters in North America, how much can be sold at the box office? When the data is transmitted to China, others will not care how many theaters there are, but will only say that Lao Zhang, your film only sold tens of thousands of dollars in a week after it was released in North America......

It's neither good-looking nor good-looking.

People from other North American film companies can't understand this mentality at all, but Ronan can guess a thing or two, and said: "Director Zhang, take a long-term view, the most favorable distribution strategy implemented by Embassy Pictures is to control word-of-mouth and word-of-mouth marketing with screenings, and then expand the screening ...... when it is nominated for the Oscar for Best Foreign Language Film."

Director Zhang wanted to say something, but Ronan raised his hand to stop him: "Mr. Zhang, if "Hero" can be nominated for Best Foreign Language Film, everything else is fine. ”

"It's all the same as Infernal Affairs. "Director Zhang hasn't given up yet.

Ronan simply said: "Let's put it this way, in the internal evaluation of Embassy Pictures, the market volume of "Infernal Affairs" and "Heroes" is completely different. If "Infernal Affairs" is one star, "Hero" is four stars, and Embassy Pictures has set the most ordinary distribution plan for "Infernal Affairs", which is no different from the independent small productions bought from Eastern Europe and Central Asia for tens of thousands of dollars. Unlike "Hero", we do award distribution in the same way as Hollywood's first-line productions. ”

Director Zhang was a little anxious, thinking that the film's North American data would be more beautiful, which would not only bring him more prestige, but also drive the domestic box office.

However, Hollywood's distribution and awards are completely different from those in China, and they can only follow the operation of distributors.

After chatting a few more words, Director Zhang took the initiative to say goodbye and leave, planning to wait for the premiere to be held in China, run the most important publicity activities, and return to Los Angeles immediately.

Even if it can be nominated for an Oscar for Best Foreign Language Film, it is worth it.

Ronan did not deceive that director Zhang, "Hero" and "Infernal Affairs" enjoyed very different treatment in the embassy films.

The latter is of very limited value in the North American market.

As soon as it entered mid-December, "Infernal Affairs" was promoted to North American theaters by Embassy Pictures, and considering the type of film and the audience, the eight theaters that were released in the first week were all near the Chinese ghetto in the United States.

Even so, the film's results were very mediocre, with only $25,680 coming in in the first three days of the weekend, with an average of more than $3,000 per museum.

Such box office results also mean that "Infernal Affairs" does not have any opportunity to expand its screening, and it will be released after staying in theaters for three or four weeks.

Embassy Pictures is most optimistic that the film will grossing around $150,000 in North America.

If you want to make a profit, you have to rely on offline operations.

The exclusion of the North American market and the cultural gap are very obvious.

Ronan has always been clear that the biggest role of "Infernal Affairs" for relativistic entertainment is still in the remake.

In fact, the release of "Hero" is similar to "Infernal Affairs", except for a few screenings dedicated to judges and critics in the early stage, other theaters are extremely close to the Chinese community.

Embassy Pictures is already ahead of the curve in expanding its screening scale, and when the Oscar nominees are announced, it will definitely expand its screenings, regardless of whether "Hero" is nominated for Best Picture or not.

Most of the theaters planned to expand their screenings are also centered around the Chinese community.

This film is not "Crouching Tiger, Hidden Dragon" after all, and the largest audience is still the Chinese audience gathered all over North America.

The distribution must be targeted, not based on imagination, Embassy Pictures has done a lot of market research, and then according to the actual situation to develop a distribution plan.

For example, the film "Hero", regardless of the actual situation, if the theater won is used far away from the Chinese community, it may hit the street and vomit blood.

Before Christmas, "Heroes" ended its first weekend of screenings, as did "City of God's" premiere weekend.

In fact, the distribution strategies of these award-winning movies are basically the same.

"Boss, get it! Get the statistics!"

In Lionsgate's office area, a young man with glasses walked into Navas's office and said, "Just finished counting!"

Navas put down his work for the time being: "These art theaters are troublesome, and the statistics are not as convenient as commercial theaters. ”

In fact, many art theaters only have a single theater, and even only one hall in the theater, and the related facilities are not advanced.

But it is not easy for art theaters to survive, and it is good to have so many theaters insist on showing art films, and they can't ask for more.

Navas took the report, looked at it, and said, "165214 dollars? ”

In this way, the average box office is as high as $16,500!

Although it can't compare with the $30,000 single-theater film like "Chicago", "City of God" is a Brazilian film after all, and it can be said that Lionsgate has achieved initial success in North America.

"That's right, Lindner. Navas asked, "Do you know how the "Hero" released by Embassy Pictures is?"

Lindner just watched the relevant statistics last weekend, and still has an impression, saying: ""Hero" also started with 10 theaters, and last weekend it got more than $280,000. Yes, $28,900 for a single museum. ”

"What?" Navas's first reaction was disbelief, and he said with doubt: "An Oriental movie, the average single-theater screening score can be 28,900 US dollars? ”

Linald, the man with glasses, didn't know what to say.

Navas quickly reacted: "Is this true?"

Linald could only tell the truth: "Yes, the single-theater box office of "Hero" is $28,900. ”

Navas couldn't understand it at all: "How can this be? How can it be better than the box office performance of 'City of God'?"

Although this is only a screening, it can also explain some problems.

Linald lowered his tone and said tentatively, "Maybe...... It may have something to do with the distribution strategy of Embassy Pictures. ”

Navas looked at him curiously, and Linald coughed lightly and continued: "It is said that Embassy Pictures has contacted theaters specifically for "Heroes", and except for two that are convenient for the judges and the media and critics to watch, the rest are next to the Chinese community. ”

He looked at Navas and continued: "Chinese people like to live together in groups, so 'Hero' has a steady source of audiences. ”

"No wonder. Navas nodded slightly: "Ronan Anderson has done a good job of preparation." ”

In contrast, the on-demand theaters of "City of God" cannot be so targeted, which is also the unique advantage of "Heroes".

Navas waved his hand: "Alright, you go and get busy." ”

When Linald left, Navas couldn't help but fall into thought, even if "Hero" has a natural advantage and can get such good box office results, I am afraid that the quality of the film cannot be ignored.

There have been many discourse films screened in North America in the past, and how many have been outstanding at the box office?

Could it be that Ronan Anderson has bought another film with unlimited commercial potential?

As soon as "City of God" was screened, it was distanced by "Heroes......

Navas shook his head and changed his thinking, after all, the two films are taking the route of award-winning operations, and it is too early to say who is higher and who is low.

"City of God" may not be able to surpass "Heroes".

After all, "Hero" is completely different from "Crouching Tiger, Hidden Dragon", and Ronan Anderson can't get another "Crouching Tiger, Hidden Dragon", right?

Then he won't invest in filming and production in the future, just go directly to the East to buy films and distribute them......

The awards season has just begun, and there have been many films that have been screened well in the past, and they have completely hit the streets after the expanded release.