At the same time that North America began to screen "Hero", Ronan also paid attention to the Oriental film market, after all, "Hero" is an iconic or milestone film in the development of the Oriental film market.

The Oriental Branch of Embassy Pictures also collected the real market response for the first time.

The film "Hero" can be said to have been a huge success.

For a movie like this, the key is the box office, and it is no exaggeration to describe it with the word "hit".

The market is not generally hot, so cold days, heavy snow, audiences line up to buy tickets, and there are many people who have not been in the cinema for more than ten years, and they can also pay into the theater out of their own pockets.

This is a scene that oriental filmmakers have been looking forward to for many years.

Zhang Baihao and Zhang Guoshi made this movie, they were rushing to the market and the box office, and they predicted that they would not smash it, but they only thought that it would be 50 or 60 million box office, and at most it would be 80 million box office.

But in the first week of its release, the box office met expectations, and it can be said that many people dare not think about it.

The huge potential of the Oriental Film Market has shown the tip of the iceberg, giving Oriental filmmakers and the film industry great confidence and hope.

Hollywood now recognizes the Oriental Film Market as an "untapped diamond mine", and digging it up and occupying it is the work that Ronan will spend a lot of effort to do in the next stage.

"Hero" brought not only the box office, but also the heated discussions that almost the whole people paid attention to, although it was not as good as "Titanic", which was directly named by the leaders back then, but it was not much worse.

With the soaring box office, newspapers, television, and online reports and discussions about "Hero" are also hot and controversial.

A lot of times, controversy isn't a bad thing for a movie, and some Hollywood movies even dig out their hearts to cause huge controversy.

In the East, there are also two factions of "protecting the British" and "reversing the British", which are very lively.

So many people come to talk about "Heroes", which shows that everyone cares about "Heroes", which is also a good thing.

It's better than launching a film, quietly, no one paying attention to it, and no one watching it.

Compared with the controversy between the two factions of "Baoying" and "Turning British" in the East, "Hero" has almost won unanimous praise from the media to the audience to the critics under the word-of-mouth marketing operation of Embassy Pictures.

With the increase in screening time, more and more audiences have seen this film, and the relevant word-of-mouth has also been lifted.

The Rotten Tomatoes website, which is based on professional film critics, has updated the Rotten Tomatoes index of "Heroes", and the film is not only marked as fresh, but also as fresh as 96%!

Even the popcorn index rated by fans is as high as 92%!

In terms of IMDB, users rated an average of 8.2 points.

Although these related rating data will continue to decline over time, with such a word-of-mouth, if not to mention others, the word-of-mouth marketing of Embassy Pictures is at least successful.

These data, which represent the word-of-mouth of "Heroes", are no worse than "City of God" released by Lionsgate.

The latter has a Rotten Tomatoes freshness rating of 95 percent and an average IMDB score of 8.8.

However, the gap between the North American box office of the two films is further widening, and the North American box office of "Hero" has accumulated $789,000 in ten days after its screening.

"City of God" is only $317,000.

Neither film has expanded its screenings, and blindly expanding screenings is not conducive to word-of-mouth control when the Oscar votes are approaching.

As long as the quality of this kind of award-winning film is guaranteed, word-of-mouth is like the so-called scandal surrounding the film, which will be manipulated by the operator.

Just like many scandals are deliberately hyped, the good reputation of award-winning movies will inevitably be mixed with a lot of water.

Ronan is satisfied with all aspects of "Hero", and the response from the Eastern market is also expected.

However, the film is currently being screened in the East and North America, and screenings in other countries and regions will be carried out after the Oscar nominations and even the North American box office have piled up to a certain extent.

The popularity of "Hero" in the East is actually conducive to the international distribution of Embassy Pictures, after all, the East is a big country and has a huge influence on the surrounding areas, and the entire East Asia and even the Pan-Pacific region of Asia will even be positively affected.

Ronan remembers that the domestic box office of "Hero" was as high as nearly 250 million soft girl coins, accounting for as much as 40% of the total annual box office of the Oriental film market.

Although the "anti-British" faction later occupied the absolute upper hand, causing the negative reputation of "Hero" to become the mainstream, no one can ignore the positive role played by the film in the entire market.

And ten years later, there is an endless stream of voices overturning the case for "Hero", and many people, including the activists of the "anti-British" faction back then, said that they underestimated the film.

Indeed, many people scolded "Hero" back then out of herd mentality, and there was a mentality of beating the water dogs.

On the other hand, there is no harm if there is no comparison, compared with the commercial productions of many famous directors in the back, as well as Zhang Guoshi's own commercial productions, "Hero" can be regarded as a masterpiece of conscience in any aspect.

Like "Three Guns" and those group gymnastics movies, the quality is much worse than "Heroes".

Before the arrival of the new week, Ronan went to the embassy pictures to learn about the publicity and public relations of "Hero", these specific work, the embassy pictures have a professional team in charge, and he no longer needs to do it himself, as long as he controls the general direction.

In his office, Ronan picked up a box of beautifully crafted "Heroes" CDs and said, "This is a DVD ready to be delivered to the judges?"

"Yes. Danny Donald, who is in charge of international affairs, said: "It was produced by an Oriental manufacturer and just shipped to Los Angeles last week. ”

The disc was very beautifully made from the packaging to the gifts, and it even felt like a work of art, Ronan opened it and looked at it, quite satisfied.

The DVD given to the Oscar judges to watch the film cannot, of course, be a generic item sold on the market.

Strictly speaking, this is a gift, and it is a gift that complies with the rules of the college.

In the past, the college stipulated that the judges could give away video tapes to watch the candidate films, but now the college rules that the college can give away DVDs.

However, the specific criteria are not clearly stipulated.

Ten years ago, most people were very disciplined, but this kind of thing is afraid that someone will start it, and it will become more and more intense after the beginning.

This is similar to the situation of marrying in many places in Ronan's previous life, once something has begun, and the latecomers have come back, the so-called new customs that are actually vulgar will be formed.

Public relations throwing money is also a new custom for the Oscars.

Ronan asked, "How's the copy security controls doing?"

"Our people and the producers watched the whole time. "Danny Donald is a Chinese and knows a little about the cultural market there:" Director Zhang's deputy personally kept the copies, not only was he present throughout the whole process of suppressing the discs, but he also slept with the copy box. ”

Ronan nodded: "It's in their interest." ”

Daniel Donald said: "They and we are doing a good job of anti-piracy, and there is no high-definition piracy coming out at the moment, but piracy is already rampant over there. ”

Ronan asked again, "What's the situation?"

Danny Donald immediately replied: "The internet over there is full of pirated copies from theater candid films. ”

Ronan said: "It's too hard to guard against. ”

The problem of the gun version is really difficult to solve, there are also in North America, but there are relevant laws and regulations here, and if you are caught, you will face a heavier punishment, because the film market has just started, the relevant laws and regulations are not perfect, resulting in a very low cost of violating the law.

"In fact, our films are also constantly under threat of piracy. Danny Donald said with a bit of helplessness: "If it weren't for piracy, "Hurricane Rescue" would have had an extra $2 million at the box office over there." ”

Ronan could only say: "The film market over there has just started, and the relevant laws and regulations and law enforcement and punishment measures are not perfect, and we have no good way." ”

"Hurricane Rescue" got a box office of 41.02 million soft girl coins in the East, which is actually quite good, and when converted into US dollars, Embassy Pictures also has a share of nearly 800,000 US dollars.

Excluding inputs including labor and branch publicity, the net profit is also 500,000 US dollars.

Although this is not comparable to Hollywood's traditionally strong market, the profitability it generates is also at the upper middle level in the world.

Danny Donald added: "The 13 percent box office share over there is too low, and a lot of international distributors are complaining. ”

Ronan nodded: "Thirteen percent is very low." ”

The butt decides the head, and from the standpoint of a film businessman, of course, the higher the score, the better.

"I don't know when I'll be able to change it. Danny Donald sighed.

Ronan shrugged: "That's not something we can decide. ”

A bilateral WTO agreement between China and the United States is difficult for a single person or even a group company to promote.

Ronan vaguely remembered that this sharing ratio was estimated to be maintained for another ten years.

Later, when the two sides negotiated the WTO again, they signed a memorandum of understanding on the cultural market, including films, which increased the share of imported films to 25 percent.

"Danny, "Spy 2" and "Pirates of the Caribbean" will be submitted to the relevant departments in the East for review as soon as possible. Ronan specially advised: "These two films are our key projects next year, and strive to pass the review of the big scissors as soon as possible, and if there are sensitive places, we can also have time to revise them." ”

"Okay. Danny Donald, who is directly in charge of the Eastern branch, said: "A lot of our companies are sitting in front, and it shouldn't be a big problem. ”

Ronan said, "If you have any questions, contact me in time." ”

With him, a person who understands the East, in fact, the films invested and produced by Shahai Entertainment will avoid all kinds of minefields in the script writing stage, and there will basically be no content that touches the sensitive nerves of the big cuts.

This can also be said to be the unique advantage of films produced by Relativity Entertainment.

After exchanging some opinions with Danny Donald about the Oriental Film Market, Ronan left Embassy Pictures and came to an old warehouse in Burbank, where Wen Ziren, who had officially signed a contract with Shahai Entertainment, was making preliminary preparations for "Saw Horror".