Taobao is busy up and down, just when Li Mu and Brother Liu began to prepare for the final matters of Taobao's launch, domestic MP3 manufacturers have launched a heated discussion on Yiting.com and Mango-ME, Mango-ME is obviously a spoiler who comes to grab everyone's job, this kind of spoiler will not be welcomed by any company in the industry, on the contrary, its appearance, so that the major manufacturers who originally called back and forth every day suddenly became an unbreakable alliance, and everyone has a firm belief that no matter how everyone competed before, they should unite now and come up with effective coping strategiesto curb the development of Mango-ME. Pen & Fun & Pavilion www.biquge.info

Early in the morning, the heads of more than a dozen MP3 brands met in the conference center of a star-rated hotel in Yanjing.

Mango-ME has just started online publicity, and no one in the MP3 industry knows where this brand comes from, and a few industry bigwigs who are a little capable ask people everywhere and don't find out why, but they know that this company jointly held by Makino Technology and Baidu can be said to be the mother of the MP3 industry.

Before the exposure of Mango-ME, the entire MP3 industry regarded the easy-to-listen network as the savior and promoter of the industry, if it were not for the emergence of the easy-to-listen network, I am afraid that the spring of MP3 would have to wait for a while, everyone has been rejoicing, there is such a hegemon-level MP3 audition download website on the Internet, it allows more users to come into contact with digital music, and then gradually give up the cassette player, Walkman, CD players and other traditional playback equipment, digital equipment to the destruction of traditional equipment is extremely powerful, once the user is exposed to digital, will soon be attracted by the convenience of digitalization, digital equipment will become more and more popular.

But I didn't expect that the industry promoter of Yiting.com would turn into everyone's biggest competitor at the moment, and also come up with a product that looks almost perfect, and even the price is so perfect.

At the meeting, people in the MP3 industry were wondering how the 368 yuan price of Mango-ME was made.

The person in charge of the MP3 brand, which sells more than 200,000 units a month, said: "We are now customizing 64MB MP3 from the foundry, the cost must be more than 300 yuan, and the terminal price must be more than 500 yuan, in order to ensure that the channel has profits, our selling price can never be lower than 500 yuan, as long as it is lower than this price, either we lose money, or the channel and distributor lose money, but how did this Mango achieve the price of 368?"

The person in charge of Aigostar is also puzzled: "In order to compete with Korean brands, we have depressed the profits of each link, and only barely reduced the terminal sales price of 64MB to less than 600, this Mango-ME is even more ruthless than when we compete with Korean brands, and his selling price is estimated to be thirty or forty yuan higher than the cost price, so if you count the cost and tax rate of each link, they will lose at least 100 yuan per unit sold, and the question is who will do this? Isn't this a brain disease?"

"We have to figure out a little bit now, whether the price of 368 is set by Mango, or is it set by Easy Listening Network, if it is set by Mango, then he is indeed sick in the brain, but if it is Easy to Listen Network, does that mean that Easy Listening Network only customizes products from Mango, and other links are solved by Easy Listening Network itself, Mango only needs to be responsible for shipment, and all channel costs are borne by Easy Listening Network. ”

"Where does Yiting.com come from such a big channel?" Lenovo MP3 section leader said: "Everyone here is an old man in the industry, we all know how difficult it is to build a nationwide sales channel at the moment, like we are better, at least in the PC field we already have a perfect sales channel, but for a brand specializing in MP3, the difficulty and cost of laying channels are too great." ”

Someone answered: "I don't understand either, we've been asking around for the past two days, so far we haven't heard any news, and it's time for Mango-ME to go on sale in a few days, but their sales channels are still not moving, our dealers are distributed all over the country, and almost every electronic city has our agent counters, but so far, I haven't even seen a billboard related to Mango-ME." ”

The person in charge of Patriot said: "It is no longer meaningful for us to study what channels they use to sell, now we are how to deal with Yiting.com and this Mango-ME, the sales data of our terminal has continued to decline in the past two days, and as soon as Mango-ME's advertising is launched, our sales have dropped by almost 60%, which has too much impact on us." ”

Although there is competition in the original market, everyone is competing under the condition of following the laws of the market, which can be regarded as fair and friendly, but the emergence of Yiting.com and Mango-ME is simply running towards the goal of putting people to death, if Mango-ME is really sold at this price, other brands will really have no way to live.

"Our terminal sales have dropped by seventy percent in the past two days!" said the person in charge of Founder, " Whether it is the price of 368, or the amazing degree of appearance, Mango-ME has successfully attracted the attention of all potential MP3 users, which can be seen from the number of reservations they make, I also took a special look before coming this morning, the number of reservations has exceeded three million, it should be that potential MP3 users across the country are paying attention to Mango-ME, and hope that it can be bought on the 6th, fortunately, Mango-ME has only 100,000 units in the first batch, after these 100,000 units are digested by the market, other users still have to settle for the next best thing, choose our products。 ”

The person in charge of Lenovo suddenly brightened his eyes and said: "Does anyone know what the production mode of Mango is? Do they have their own production line? If not, which company are they looking for? At present, the foundries in the mainland, Taiwan and even South Korea have cooperation with everyone, especially the OEM production lines in the mainland and Taiwan, which are basically 80% If we can find Mango's foundry and put pressure on the manufacturer with our combined influence, we will definitely be able to choke it. ”

A word wakes up the dreamer.

The words of the person in charge of Lenovo immediately made everyone aware of the turning point, as long as the production of Mango is curbed, it is not afraid of what kind of price it sells, because the market demand is there, and the demand is getting bigger and bigger, Mango's price is advantageous, if its production capacity is insufficient, most users still need to buy products from other brands.

The person in charge of Lenovo continued: "According to the general estimate, this Mango should not have its own production capacity, as long as we find their foundry, and then collectively put pressure on the foundry, it is possible to completely cut off their supply, so that they will not have a chance to get up, if they turn to prepare their own production line, then when their products are on the market, it is estimated that they will go to next year." ”

Everyone immediately became excited, everyone has been disrupted by Mango-ME recently, thinking that they and the entire industry are facing a fierce aggressor, but now after everyone sits together and discusses, everyone realizes that even if Mango-ME has such a low price and such a strong competitiveness, it still has huge shortcomings.

……

At the same time, the two companies in China and Taiwan that OEM for Mango are also quite anxious.

They are only responsible for on-demand production when they sign the contract, but they don't know the customer's future operation strategy, after the advertisement of Mango-ME on the easy listening network was hung out, the manufacturer realized that the company they cooperated with had the ambition to subvert the industry, Mango-ME's pricing will undoubtedly become the sworn enemy of the entire industry, and most of their orders and profits come from other brands, they also realize that if Mango-ME is listed, if the profits of other brands are greatly affected, if they know that they are the foundry of Mango-ME, I am afraid they will come to Xingshi to ask for guilt。

Unexpectedly, this idea soon became a reality.

Dozens of MP3 manufacturers jointly looked for clues, and in just one morning, the mainland and Taiwan, the two companies that did OEM for Mango were dug up, and then all the companies that had a cooperative relationship with them sent letters accusing the two companies of aiding and abusive, and gave an extremely tough solution: if they did not immediately stop OEM for Mango, other companies would jointly terminate the OEM contract with them.

The two OEMs feel like they are depressed like dogs, and Mango has something to do with itself in a price war?

Not only these big foundry customers are questioning themselves, but even those peers who are also MP3 foundries are also questioning, asking why they want to cooperate with industry disruptors like Mango, if Mango really destroys the industry, or pulls the profit point of the industry to a very low state in the future, it is not only those MP3 brands that will suffer, but also those OEMs.

The two OEMs realized that they had become public enemies in the industry when they knew they were OEM for Mango.

They can ignore the clamor and protest of their peers, but these united manufacturers, basically account for all their orders except for Mango, if they really terminate the cooperation, then their next step is really to play bad, at this time, the two foundry companies have only one idea in their hearts, hoping to be able to get rid of Mango as soon as possible, no one wants to become a public enemy in the industry because of Mango.

To do OEM for Mango, not much more than to do OEM for other brands, but also to be besieged by other brands, these two foundries also have bitterness in their hearts, it feels like being pitted by Mango, or being implicated by Mango, for them, the best solution in their minds is that after the completion of this batch of goods, they will no longer cooperate with Mango, but at this time they realized that they each have more than one million units of Mango-ME OEM contract of Makino Technology.

Lin Qingya originally set the trap on these two foundries to prevent them from repenting, Makino Technology paid a deposit of more than 20 million yuan per unit, if the two companies want to repent, then they must compensate ten times the deposit as liquidated damages, adding up to nearly 300 million, and they can't afford to pay so much money if they are killed......

(To be continued.) )