The establishment of the anti-MANGO alliance by the major MP3 brands not only gave a stern warning to these two companies that are OEM for MANGO, but also gave an ultimatum to other OEM manufacturers in the industry, with one purpose: whoever cooperates with Mango is the public enemy of everyone, and will be boycotted by the whole industry. Pen ~ fun ~ pavilion www.biquge.info

Enterprises that have not cooperated with mango are secretly rejoicing,At the same time, an emergency meeting was held internally,Asked not to cooperate with any enterprise related to mango and easy to listen to the network,Now the entire MP3 industry is divided into three camps,One is the high-end Japanese and Korean import camp,They themselves sell forced grid and brand,So don't care too much about the price war;One is in the middle of these rely on cost performance from Japanese and Korean companies to grab food,Now it is mango with cost-effective seconds into the huge domestic MP3 camp,They account for the entire industry70The last camp is this mango that has just emerged.

The war between the latter two is about to break out, so for the foundry, the time to stand in line has also come.

There is no doubt that everyone is here to make money, and no one dares to risk the world's condemnation and oppose the entire industry, so Mango has been isolated by the industry before it can be officially launched.

The only remaining two "comrades-in-arms" around him are the OEM friends who were tied up by Li Mu with more than 20 million cash.

The two OEMs have been receiving constant threats and warnings from other partners, asking them to stop working with Mango immediately, but for them, they can't help themselves.

In order not to let themselves become the target of the entire industry, these two companies have called back and faxed back to their partners, telling them that they are now forced to be helpless, and they have each taken more than 10 million Makino Technology, and the money will be used to invest in new production lines.

The major MP3 brands received the replies of these two companies, while scolding Mango for being shameless, while continuing to threaten these two companies, the attitude is very simple: we don't care what kind of contract you sign with Mango, we only look at the results, if you continue to make products for Mango, in disguise to help Mango suppress other brands, then everyone will immediately terminate the cooperation agreement, and never have any OEM cooperation with these two companies in the future.

Most of the OEM contracts are signed in January, or once a quarter, because the brand is Party A, so the contract on the division of their breach of responsibility is also very slight, the big deal is to pay tens of thousands of hundreds of thousands of dollars to be able to immediately stop the cooperation with the foundry, at this time in order to make an example of the monkey, they must be willing to bear the cost of breach of contract.

The two OEM companies are almost not crazy, more than 80% of their production capacity is given to these brands, if they really stop the cooperation, then what will they eat in the future.

However, if more than one million units of goods are not produced by Mango in accordance with the contract, the compensation will be even more frightening.

After several measurements, the two foundry companies coincidentally chose to explore the wind with Mango's interface, vaguely revealing the intention that they might not be able to cooperate under pressure, and as a result, Mango's business interface person directly put a sentence: "Communicate with me about specific cooperation matters, and it involves legal issues, so don't communicate with me, go and communicate with our legal counsel, our in-house counsel's phone number is ......"

There is no room for loosening on Mango's side, and other MP3 brands have begun to prepare termination letters in order to completely isolate Mango, and they want to completely terminate the contract with these two companies, which makes the two companies fall into despair in an instant.

When the front-end business of Makino Technology got the news and immediately fed back the news to Li Mu, Li Mu was in a meeting with Liu Qiaodong's team on Taobao.

After Li Mu heard about these things on the phone, he was in a good mood and explained to the other party: "Pay close attention to the situation here, if those MP3 companies really terminate the contract with them, you will immediately follow up on behalf of Mango and take down all their vacated production capacity, but don't say this now, wait for them to despair first, and then talk to them." ”

The front-end business immediately understood: "Don't worry, Mr. Li, I understand." ”

After hanging up the phone, Li Mu smiled and said to everyone at the meeting: "Our Mango brand and Yiting.com are now on the blacklist of the MP3 industry. ”

Everyone looked at Li Mu curiously, waiting for a more detailed following.

Li Mu continued: "The current situation is that the vast majority of MP3 brands have set up an alliance specifically for Mango and Yiting.com, and collectively put pressure on all OEMs, requiring these OEMs not to cooperate with us and not to manufacture products for us, and now the vast majority of MP3 OEMs have also stated that they will not cooperate with us in any form." ”

Hearing this, some people below looked surprised, and some people were quite worried, but Liu Qidong smiled exceptionally brightly.

Of course, Li Mu smiled brightly.

Liu Qidong said: "Didn't we already sign more than 2 million OEM contracts from the two companies? And we also paid the deposit in advance, if they don't deliver the products to us, we will be charged ten times the liquidated damages, right?"

Li Mu nodded and said with a smile: "To be exact, it is 2.65 million units, of which 1.6 million units were signed by the company in Shenzhen, and 1.05 million units were signed by the company in Taiwan. ”

Liu Qidong said: "2.65 million units is enough to provide a strong impetus for Taobao, and this order of magnitude of products is enough to bring a great impact to the industry." ”

Li Mu looked at him and asked with a smile: "Mr. Liu, you laughed so happily just now, it must not be because of this, why don't you tell everyone what you are laughing at." ”

Liu Qidong said: "I see that you are much happier than me, or you should say it first." ”

Li Mu waved his hand and said, "Tell me, I believe in your business sense." ”

Liu Qidong said with a smile: "Since Mr. Li praises me so much, then I will take the liberty to say a few words." ”

After that, Liu Qidong cleared his throat and said: " I feel happy because we have not only attracted the attention of the entire mp3 player industry now, but even made them feel frightened, which also proves that our influence is now very strong, and they now simply want to curb us through production capacity, but if they know that we still have more than two million units shipped this year, I am afraid they will be nervous and unable to sleep, and then they will also realize that they have no way to curb our development, and can only try their best to reduce costs to reduce their prices。 ”

Speaking of this, Liu Qidong deliberately paused, looked at everyone with a smile on his face, and said: "Our mango cost price is basically the same as other brands, but we win in product design and sales channels, if we personally prove the sales ability of Taobao this online channel, then these brands in order to save costs and increase sales, will take the initiative to choose Taobao as their new channel, I believe that it will not be long before half of the national MP3 sales will be concentrated on Taobao." ”

After Liu Qidong finished speaking, he looked at Li Mu, Li Mu smiled slightly, and took the lead in applauding: "Mr. Liu said so well, why do we want to do mango, and why do we want to sell mango-me without making a penny, the reason is not how much space there is for the development of the mp3 player market, but the current demand for electronic products is rising, PC machines, building accessories, laptops, MP3, The market space of digital cameras and other products will continue to increase, the cost of traditional sales channels is too high, but the cost of online sales is much lower, the cost is low, the price can naturally be reduced, and people feel that the same thing is much cheaper than what is sold in stores, and they will naturally tend to buy online. ”

"For manufacturers, online sales channels do not need them to share profits to dealers, nor do they need to build stores, run the market, do channels, only need to come to Taobao to open an official flagship store to sell goods to the whole country; If he doesn't have an offline store, but he has a certain source of goods, it is more suitable, he doesn't need to spend a penny to invest in the store, he only needs to come to Taobao to register a seller account, and then he can open an online store on Taobao for the whole country, why not?"

"For us, although mango-me is not profitable, but it can cultivate the habit of online shopping for users, so that users know about online shopping, understand online shopping, and use online shopping, as long as users take this step, it is equivalent to providing the best development impetus for our Taobao We are not going to sell mango-me to all users, our goal is to make all potential users pay attention to mango-me, and then pay attention to Taobao, as long as they start to follow Taobao, we have succeeded!"

After saying this, Li Mu paused and said: " Just now I received a call from Mango front-end business, the two companies that gave us OEM Mango were isolated by other MP3 brands, these brands threatened them, if they don't stop cooperating with us, all other brands that cooperate with them will stop cooperating with them, but fortunately, we have made a plan in advance, even if these two companies offend all MP3 brands, they will never dare to offend us, because they can't afford to lose, and now those MP3 brands are stupid enough to force them to stand in line in this way, once they terminate the contractEvery time a mango-me is sold from Taobao, it is the cornerstone of Taobao's development!

(To be continued.) )