In December, an extremely important time in the awards season, films that want to win Oscar tickets must be released before the end of this month.

Comparatively speaking, among the well-known films released this month, there are more award-winning films.

This type of film, whether it is the type of subject matter or the scale of screening, cannot pose a threat to "Beauty and the Beast".

However, the weekend after the North American release of Beauty and the Beast, there was a movie with a wide range of films.

"The Curious Case of Benjamin Button" was filmed and produced by Warner Bros. and Paramount Pictures with a $150 million investment.

The film starred two Hollywood stars Brad Pitt and Cate Blanchett, and originally wanted to invite David Fincher to direct, but David Fincher was filming and producing "House of Cards" for Relativity Entertainment at the time, and the schedule was simply not suitable, and Warner Bros. finally invited Alejandro González Iñárritu, who was once one of Mexico's three greats, to direct.

"The Curious Case of Benjamin Button" has a good reputation, but this just proves that Brad Pitt's box office appeal is limited, and even far inferior to Angelina Jolie.

Because on its opening weekend, this large-scale first-line production earned less than $25 million in North America, and even if it can make a profit at the Oscars, the cost of producing the film alone is as high as $150 million, which makes it more difficult for investors to recover their costs.

Brad Pitt starred in a first-line big production and did not do well at the box office, this hugely famous actor can hardly afford a first-line commercial movie.

"The Curious Case of Benjamin Button" did not start well, and it was also somewhat influenced by "Beauty and the Beast".

This live-action fairy tale film easily topped the North American box office charts the following weekend, and the box office fell by only 48% the next weekend, collecting another $88.33 million in the North American market.

On the international front, Beauty and the Beast further expanded its screening market, bringing in another $121.2 million over the weekend.

Ten days after its global release, the film has grossed $319.03 million in North America, and the global box office is steadily moving towards $700 million, and the box office is just around the corner!

It can only be said that in the global film market, it is really good to sell feelings.

It is no exaggeration to say that Beauty and the Beast is a global hit.

However, the response on the other side of the Pacific was mediocre, and the box office was less than 150 million soft girl coins ten days after its release.

The fairy tale of "Beauty and the Beast" has a certain range of circulation, but it is far inferior to Cinderella, Little Red Riding Hood and Snow White.

There is a more critical point, one of the biggest selling points of the live-action movie "Beauty and the Beast" is song and dance, and song and dance films have always lacked audiences in the Oriental film market.

Most of the people who really go into the theater to watch it are also attracted by 3D movies.

In fact, the Oriental Branch of Relativity Entertainment has also done a lot of articles in the publicity here, and the early promotion of "Beauty and the Beast" deliberately avoided the definition of a song and dance film, and did not "spoil" the classic song and dance in any of the trailers.

The publicity focuses on the film's use of gorgeous casts, dazzling special effects and luxurious scenes to create the "appearance" of a traditional magical romance blockbuster.

Even so, coupled with the 3D movie boom triggered by "Avatar" and "Alice in Wonderland" one after another, the box office of "Beauty and the Beast" in the Eastern film market will shrink by more than half.

In the Oriental Film Market, if song and dance movies want to stay away from the word "hit the street" in terms of box office results, it is particularly important to make full use of the "additional" attributes outside of song and dance films.

Not to mention now, even if it is another ten years, song and dance films are still a small category in the Oriental Film Market.

A commercial film, in most cases, the sales of merchandise are directly proportional to the box office.

Relativity Entertainment began to distribute goods in the global market a month before the release of the movie, and sufficient preparations also made all kinds of girl's peripheral products usher in almost crazy hot sales after the movie was released.

Over the course of 10 days, Bell's various versions of the dress sold millions, including numerous limited commemorative editions inlaid with gold leaf and Swarovski crystals, which were infinitely close to the original film.

Relativity Entertainment has earned nearly $150 million in global revenue over skirts alone, and that number continues to grow over time.

In addition, the film's soundtrack also sold well, reaching the top of the Billboard record sales chart!

According to the current market feedback, Relativity Entertainment has made targeted predictions, "Beauty and the Beast" can achieve a net profit of 400 million to 500 million US dollars in the global box office share, global home entertainment DVD and video tape rental and sales, and global TV broadcast rights.

In the Hollywood film industry, the traditional statistics of a film's net profit refer to these three aspects.

Like peripheral products and other licenses, they are generally not included in the net profit statistics of the film.

In some ways, this is also in response to the director or star actor asking for a post-production share, and many films have more terrifying peripheral products and licensing revenues, and the timeliness is longer.

For example, in "Beauty and the Beast", no matter how much Bell's skirt sells, it will not be included in the net profit of the film, but will be accounted for separately.

As Christmas gets closer and closer, the traditional movie holiday schedule in North America is about to usher in its peak, and in the weekend before Christmas, several large-scale films are released.

Among them are Twentieth Century Fox's Dragon Ball, Walt Disney's Bedtime Story, Warner Bros. Nice, and Relativity Entertainment's Captain America.

These four films are the largest of the Christmas films in terms of investment and opening scale.

Especially "Dragon Ball" and "Captain America", the production cost of all exceeded $100 million.

"Bedtime Story" and "Yes Man" also have $80 million and $70 million respectively to produce.

Every Christmas run, just like the Independence Day holiday, is the best time in the North American film market, and there are often commercial films released in a bunch.

Influenced by "Iron Man", "Hulk", "Thor" and "Iron Man 2" four consecutive Marvel superhero movies, with the help of the Avengers Cinematic Universe, "Captain America" is the most watched one in the same period.

The title of this film is "Captain America: Avengers"!

And the title of this movie has "America" in it, which is destined to have an extraordinary meaning.

Relativity Entertainment has also made a big fuss about this point in its promotion.

Not every superhero has the title "America", and Captain America was born at a special time.

In many superhero comics in the United States, "Captain America" undoubtedly has a strong iconic: from his blue outfit and blue and red shield, as well as the dazzling five-pointed star, coupled with "Captain America", a hero with obvious regional characteristics, "Captain America" has become the most representative of the American spirit in superhero comics.

Although the reputation of the United States in the world has long been stinky, synonymous with the mastermind and the warmonger, the characteristics of Captain America are quite disseminated and widely accepted.

The charm of the character of Captain America lies in his might, his beliefs, his justice, his persistence, his loyalty, and the events he has experienced.

Oh, and his bucky......

This character has accompanied Americans through the war and the most difficult period after the war.

At the moment, the United States is also in a very difficult time.

"Captain America" is back to kill!

"While we've gotten through the toughest of times, America is in dire need of heroes right now. ”

"Our films can't just be commercial for the sake of business, America is going through a difficult time, and the people also need spiritual encouragement, and we need a hero on the big screen who is in line with this era and can represent the American spirit. ”

"Captain America, who was born in a time of national crisis, is the best candidate, and Relativity Entertainment and Marvel have made the smartest choice. ”

"We have reason to hope that 'Captain America' will reawaken the greatest American spirit of our time and help us get through it again......"

Under the launch of Relativity Entertainment, various propaganda and promotion advertorials combined with the current social situation have emerged in an endless stream on the media and the Internet.

Steve Rogers is like a plot from a comic, completely thawed from the ice and re-entered American society.

Especially in the promotion of TV and online videos, Embassy Pictures specially asked Shahai Entertainment to produce some documentary-style black and white clips for broadcast in the media.

For example, Steve Rogers held a Chicago typewriter and led the Allies to charge fiercely towards the German army, which looks like a documentary video no matter how you look at it.

It seems that in the past history, there really was Captain America in the United States, who led the Allies to victory after victory, beating Adolf Hitler to the point of bruising and swollen face.

For American society, Steve Rogers is not just a superhero, but also represents an era and a spiritual belief.

The superhero with the most "main theme" in American comics has also been popular with theaters, how strong the market appeal of the Avengers Cinematic Universe is, several superhero movies in the past have already proven, and whether this movie will be popular with the audience, as the business group closest to the general audience, they have their own judgment.

There was a strong response on the Internet, and there was also a hand-to-hand combat Winter Soldier with Captain America with humans......

Even the premiere of the movie, Relativity Entertainment has been carefully planned.

The premiere of "Captain America" was chosen in Brooklyn, New York, the birthplace of Steve Rogers in this comic.

Back in the day, Steve Rogers and his Bucky used to fight bravely in countless alleys, and it is said that one fight can last a day.