Backed by a strong ecology, doing anything is a great bonus, in fact, in the Internet industry of later generations in China, all products based on the user level, Tengxun is more likely to succeed than ordinary companies, in fact, Tengxun has indeed done a lot of business very successfully, as for those who are not successful enough, either Tengxun himself is not good enough, or the enemy is too strong, strong enough to surpass the bonus effect given by Tengxun.

It is easy to explain this problem with a hypothetical formula, for example, Tengxun itself because of its huge user base, Tengxun has a 50% bonus regardless of doing any user-based business, if Tengxun game itself does 80 points, then add 40 points of additional points, then the actual score of Tengxun game is 120 points, and other companies on the market can do 90 points, so Tengxun game can be the first in the industry.

However, like the e-commerce business, the reason why Tengxun has not been done is not because Tengxun himself is not suitable for e-commerce, but Tengxun himself has not done a good job in e-commerce, if Ali Bar's e-commerce is the ultimate of 100 points, then even if Tengxun, which has a 50% bonus effect, has achieved 30 points for e-commerce, and he has not done a good job, even if he has added an ecological bonus, he has failed to pass.

It's the same with Weibo, if Sina Weibo achieves 80 points, Tencent Weibo will also make a 2 or 30 points, and it can't be more.

Now, Li Mu's YY itself is a more powerful Tengxun QQ, so theoretically, Li Mu does any user-based product, can get a huge bonus of its own ecology, in this case, even if you barely do a passing grade, you can surpass the vast majority of opponents, if you use a little dim sum, no one can match, and then use more dim sum, that is to fight all over the world invincible.

YYTUNES,It is an unprecedented super product created by Li Mu based on music,This product not only integrates several major functions of iTunes itself in the later stage,It has even achieved greater optimization and improvement in these functions,And built on the music itself、"Music social" supported by YY social functions,It is incomparable to any other similar products,Even a super weapon that cannot be copied。

And iTunes is a product that Apple has just launched this year,Although the response is very good,But after all, it's only a nascent generation of products,Maturity and combat effectiveness are far worse than Li Mu's yytunes,If this product is launched,In the overseas market,It will definitely have a great impact on Apple's iTunes,In the domestic market,It will directly cripple the easy listening network that Baidu just bought。

If Apple still has iPod hardware as the ultimate defense, Baidu's easy-to-listen network in the hands of YY Music does not even have any defensive power.

Li Mu has no intention of pitting Baidu, but in the face of Apple, the enemy, he has no way to care about Baidu's life or death, even if he is one of Baidu's shareholders.

In order to completely smash Apple's industrial chain in iTunes and iPod, Li Mu specially approved a fund for the second-generation upgrade of Mango-Me when he instructed the development of Yytunes.

During this period of time, the hardware laboratory of Makino Technology, as well as several MP3 foundry companies in the mainland and Taiwan acquired by Makino Technology, are working together to develop a new generation of Mango-Me, among which there are several senior engineers who are highly paid from Taiwan's IAC, Inventec is the OEM of Apple iPod, and the production line is in the mainland, so on the new generation of Mango-Me, a considerable part of the IPOD's industrial process has been borrowed.

The new generation of Mango-Me has now been developed and has begun to enter mass production, the new generation of Mango-Me is named Mango-Me2, which adds some practical features on the basis of Mango-Me, such as a larger screen, stronger sound effects, better scroll wheel touch operation, and a more rational UI interface and human-computer interaction.

It is worth mentioning that, in order to enhance the sound effect of Mango-Me2, Makino Technology bought out the audio processing technology of a well-known player manufacturer in Taiwan, and provided a variety of highly scheduleable equalization modes in Mango-Me2, and the sound quality has sufficient support and guarantee.

In addition, the team has also greatly increased the memory capacity on the basis of the original 64MB and 128MB, and the new generation of Mango-Me has 128MB flash memory, 256MB flash version, and 5GB, 10GB, and 30GB hard disk versions.

The industrial design concept of Mango-Me and ME2 itself is the inspiration that Li Mu got from the iPod a few years later, which is several generations ahead of the current stage of the iPod, and the production process is from the same school, which is not inferior to the Apple iPod at all.

Moreover, Mango-Me2 can perfectly support PC, much higher than iPod support for PC, and even if users use Apple system, they can also get good compatibility support.

As for the production cost, it can be controlled at 33% of the price of Apple's products with the same capacity, it is said that the production cost of Apple's iPod, accounting for about 30% of the terminal price, this figure includes R & D and production costs, and the remaining 65%, part of it is net profit, which should probably account for about 20%, and the rest, part of it is a variety of soft cost expenditures, including various taxes, packaging logistics, dealer profits and after-sales service costs, in addition, there is a little Apple brand premium.

If it comes to the iPhone era, due to the increase in brand premium, the cost of production materials for Apple products will account for a lower proportion of the selling price, but because the technical content behind Apple's mobile phone and software support are much greater than iPod, so at that time, Apple's soft cost in research and development is also increasing, but relatively, the larger the sales, the more the R & D cost is shared, generally speaking, spend 100 million yuan to develop a product, sell 10,000 units, and the R & D cost of a single unit is 10,000 yuan, but if 100 million units are sold, the R&D cost of a single unit is only one yuan.

Overall, the cost of mango-me2 is not lower than that of Apple, and even because of the cost of research and development, the cost is a little higher than iPod.

That is to say, Li Mu can throw away all the 15-20% net profit that Apple originally left to himself, so that he can immediately have the advantage of crushing his opponents in price, plus Li Mu is ready to use the direct sales model, and he can reduce 5-10 percentage points in dealer profits, so that he can at least open up 20-25% of the price difference with Apple products.

If you compare the price of the IPOD3-30GB version that has just been launched in Hong Kong, the price is about 4500 Hong Kong dollars, and if Mango-Me2 is also sold in Hong Kong, Li Mu 3600 dares to sell it.

Moreover, the cheaper mango-me2 is also equipped with a better YYTUNES, and it is integrated into the entire YY social ecology and promotion resources, which is much more advantageous than Apple's iTunes + iPod.

Software and hardware products have been finalized, Li Mu formulated a strategic plan for the core management at the meeting: YYTUNES will be officially released to global users two days later, and Mango-Me2 has entered the active stocking stage, and at the same time cooperate with import and export trading companies around the world to complete the import and export related processes of products sold to countries around the world as soon as possible, and strive to sell products to developed country markets within one to two months.

In Li Mu's view, even if Makino Technology loses hundreds of millions of dollars, it will use Mango-Me2 to crush Apple's revenue support, and if the combination of iTunes and iPod is both GG, Apple's development trajectory will lag behind for at least a few years, and it is very likely to fall into the root of disability.

So, in order to keep up with the goal of achieving the goal, Li Mu made a temporary decision at the meeting, and said to Xudong: "Xudong, let your hardware team send someone to Germany to find Sennheisel and Beyerdynamic, two companies specializing in the production of headphones, and communicate with them about the relevant matters of co-branded custom headphones." ”

"Co-branded custom headphones?" Fang Xudong said in surprise: "You mean the co-branded custom headphones between Mango and these two companies?"

"Yes. Li Mu nodded, many people in China do not know much about the operation mode of "co-branding", but Fang Xudong, a high-end talent who has returned from overseas, must be no stranger to "co-branding", Western brands often have co-branded cooperation, and most of them are cross-border cooperation, such as the fashion industry brand and sports brand jointly launched a sneaker, such a thing can often achieve the value of 1+1 greater than 2.

Li Mu said: "We want to further improve the cost performance of our products, the player itself is a product to listen to music, and for most ordinary people, the use of mp3 to listen to music, the main impact on the sound quality is decoding and headphones, our decoding has been acquired from the processing technology, but the headphones produced by Taiwan technology, the expressiveness is still a lot worse, the cost price is less than 20 yuan of headphones, the sound quality can only be barely said, if the headphones also get a relatively large improvement, the sound quality will be qualitatively improved. ”

Fang Xudong asked: "Then you mean, we are going to cooperate with these two companies to co-brand custom headphones and sell them to consumers as the standard headphones of Mang-ME2?"

Li Mu nodded and said: "We only cooperate with one of Sennheiser or Beyerdynamics, the premise of cooperation is that we order more than one million co-branded headphones from them, and there is only one style of these millions of co-branded headphones, but this style must be designed with us, and must not be highly similar to any of their existing products, and must have our mango logo display, and they must give us a low enough price, and good enough quality control." ”

After that, Li Mu explained: "To be specific, we now need to increase the cost of our headphones from less than 20 yuan to about 120 yuan, I believe that according to the normal profit margin of electronic products, the production cost of 120 yuan, the production of headphones can be sold at least 500 yuan in the terminal market, we naturally can't expect these two headphone companies to produce headphones for us at cost price, so we have to protect them with a certain profit margin." ”

"In this case, we pay Senhai 120 yuan per cost, at least in exchange for the quality equivalent to 300 yuan to 350 yuan Sennheiser headphones on the market, and we promise them that all co-branded custom headphones are only sold with Mango-Me2 players, and will never be sold separately, so they can rest assured that we will take them to give our products at a low price, and then impact their market." ”

"Under normal circumstances, less than 5% of the 1 million MANGO-ME2 users will buy additional branded headphones, and according to Sennheiser's share of the entire headphone market, only 20% of these 5% will be obtained Under normal circumstances, only 10,000 people will buy Sennheiser's headphones, and through cooperation with us, these 1 million people will all be packaged to buy Sennheiser's headphones, which has a very big effect on Sennheiser's sales. ”

"In addition, we will also integrate the co-branded headphones into the promotion of Mango-Me2, and we will use YY promotion to launch them to users around the world, which will have a strong pull effect on their brand, if they can see this, even if the profit of the co-branded headphones is very small for them, they will accept our cooperation for this global promotion opportunity." ”

Fang Xudong said: "Mr. Li, if we give each Mango-Me2 a co-branded headset customized from Sennheiser as standard, the cost of each machine will increase by an additional 100 yuan, and the price advantage will shrink again." ”

Li Mu waved his hand: "It doesn't matter, consumers will settle accounts, he can calculate the value of co-branded headphones, and then put it into the total price to calculate the cost performance, so as long as one of these two companies promises to produce co-branded headphones for us with low profits, the increased cost of 100 yuan has narrowed the gap between us and iPod in price, but it has widened the gap between us and iPod in terms of cost performance, and it will play a greater positive role in our road to sniping Apple." ”

Everyone present was amazed that Li Mu had made so many preparations in order to deal with a company with a market value of less than 10 billion US dollars, such as YY Big Ecology, YYTes, Mango-Me2, Sennheiser or Beyerpower's co-branded headphones......

Li Mu This is not a commercial competition, he is ready to dig a burial pit, prepare guns and bullets and body bags, and prepare so many postures that can no longer be ordinary fights, but a posture that will not give up without killing the other party!

So the question is, what kind of hatred and resentment does he have with this company?