If it is said that the boss and shareholders of Uniasia hated the person the most, there was no unified answer half a month ago, but now, the most hated person in everyone's hearts is Li Mu.

But in order to make money, Uniasia still has to bow his head and find an intermediary to mediate with Li Mu, the purpose of which is nothing more than hoping that Li Mu can give them a sigh of relief, after all, Makino Imaging has made so much money through "Mr. Zombie", so it should be regarded as compensating for the loss of Uniasia and authorizing the right to use "Zombie-Master" to Uniasia, or Uniasia is willing to buy this brand name from Makino Imaging at a price of 10 million Hong Kong dollars.

When the words reached Li Mu's ears, Li Mu refused them all without exception, and the reply he gave was very tough: "Before you find someone to talk to you next time, you will study what the spirit of contract is." ”

It's not that he wants to get along with Uniasia, but the business itself is like this, the transactions you make, the things you sell, you have to recognize! This is the quality that a business person should have, and now he sees that he has made money by selling things, and while he wants to make money by making a sequel immediately, he wants to sell the copyright in one breath to squeeze his own space, and that's it, and now he is looking for someone to be a lobbyist, and he wants to let himself deal with his popular brand at a low price? How is it possible?

What is the difference between this kind of comical operation and those scoundrels who sold their houses in their previous lives, saw the price of the house rising, and then relied on the contract and grabbed the house back? Li Mu never saw less news in his previous life, the homeowner sold the house to the buyer, signed the contract, paid the full amount, and the house price suddenly skyrocketed, and the homeowner felt extremely uncomfortable, and took a large group of people to kill his house, and he had to take back the house and abolish the contract in life or death.

What's more, when Li Mu took over this second-hand house, it was an old house that had been abandoned for 18 years and was almost worthless, Li Mu spent a lot of resources and energy to decorate it inside and out, you want to buy it back now, why?

Such a bad thing may let them succeed when they meet the weak, but when they meet Li Mu, I'm sorry, no one will give face!

When Hollywood film companies saw this, they gave up the idea of buying the copyright of "Mr. Zombie" from Uniasia, and instead communicated with Makino Impression, hoping to buy the copyright of "zombie-master" from Makino Images, but Li Mu refused all without exception, he had the idea of developing the IP of "zombie-master", and was not ready to sell it directly for cash.

After rejecting Plaza Asia and then Hollywood, Li Mu informed the person in charge of Makino Imaging and began to negotiate with various regions around the world for the distribution rights of "Zombie-Master".

After all, what I bought from Plaza Asia is the global distribution rights except for Hong Kong, and now the popularity of "Plants vs. Zombies Online" is very high, and the popularity of this movie is also very high, and film distributors around the world hope to be able to represent this film in their own countries or regions, and the North American box office is so high, which gives them great confidence and enthusiasm.

Li Mu decided to open up cooperation, but the requirements are also very clear, first of all, to find the most powerful distributors in various countries and regions, and secondly, distributors must ensure the number of films, for this reason, Li Mu can still give 10-20% of the box office revenue to the theater side.

……

When the box office of "Zombie-Master" hit the box office of 300 million US dollars in North America, Fang Xudong, the technical master of Makino Technology, gave Li Mu a huge surprise.

When Li Mu got the news, he immediately called the core management together for a meeting, and Fang Xudong came to demonstrate the product design of this software to everyone.

yytunes is the name of the app in all non-Chinese versions, and its name in the Chinese version is: YY Music.

Although this software was developed by Fang Xudong, the idea of the entire product was completely created according to Li Mu's requirements, and it can be said that Li Mu is the product manager of this software.

YYTUNES is a high-security project of Makino Technology in this short period of time, and this software is the same high-security project, as well as the development and production of the second generation of mango-me, the reason why these two projects are listed as high confidentiality level, is because Li Mu intends to use this software and the second generation of mango-me, to impact Apple's current music software and hardware industry chain composed of iTunes and iPod.

At present, Apple does not have a gold-sucking monster like the iPhone, in fact, Apple has just come out of the quagmire, and the current industrial chain composed of iTunes and iPod is their largest source of revenue.

Li Mu knows that if he invests huge manpower and material resources to develop the iOS smartphone operating system and the development of the iPhone, he may not be able to catch up with Apple's pace in history.

For example, if a person who would have become a master footballer had his legs broken once before he was ten years old, then even if he could still stand up, it would be difficult for him to become a football player, and even if he could, he would definitely not become a master, and what Li Mu has to do now is to use yytunes first, with the second generation of mango-me, to smash Apple's leg first, to ensure that it does not have the ability to develop iOS and iPhone in the next few days, if it can't be broken once, smash it twice, Three times, in short, must not be allowed to continue his development.

In order to achieve this goal, Li Mu has put a lot of thought into the product design of YYTUNES.

YYTunes itself integrates basic functions such as online music audition, music purchase and download, and on this basis, it also adds an interactive system of song reviews designed by Li Mu, user-built albums and sharing friends.

The former is the basic function of Apple iTunes, and the latter is the music social section added by Li Mu by integrating the later NetEase cloud music.

Netease Cloud Music in a large number of music apps,It has a very good user reputation and user scale,The main reason is the excellent design of its product itself,For example, the comments under NetEase's popular songs are frequent,A large number of netizens even download NetEase Cloud Music specifically to see other netizens' comments on their favorite music,And NetEase's user-built album system is also very interesting,It has created a large number of music fields"KOL",Key-opinion-leade,Opinion leaders。

For example, male users can never imagine that an Internet celebrity who teaches others to dress and match clothes on Weibo can earn tens of millions or even hundreds of millions of dollars a year by opening a Taobao store that sells clothes; an Internet celebrity who teaches others to make makeup on Weibo and micro-video platforms may earn eight figures a year just by collecting advertising fees from cosmetics companies; and an Internet celebrity who likes to take selfies may get hundreds of thousands or even millions of advertising fees for a product promotion for a selfie app。

Male users in the field of games, peripherals, and automobiles actually have a large number of opinion leaders that they respect...... Suppose a car reviewer has 2 million followers, he makes a 10-150,000 family car review, and then cleverly promotes a certain car under a certain brand, which may bring thousands or even more than 10,000 sales to the car.

It's not alarmist at all, it's influencer marketing that really exists in the internet space, and it's all over the place!

For example, if you happen to want to buy a car, and it is a car of 10-150,000 yuan, you have studied it yourself for a long time, but each brand has products at this price, and these products have their own advantages and disadvantages, how to choose?

Some people say that it depends on the brand, and the joint venture car has more brand power, some people say that the domestic car is the most cost-effective, and some people say that the three major parts to buy a car are;

Some people say that turbocharging is easy to break down and expensive to maintain, while others say that naturally aspirated power is weak and has high fuel consumption;

Some people tell you that Mazda's Skyactiv is awesome, while others say that it is pure nonsense;

Some people say that continuously variable transmission is the most fuel-efficient, and some people say that continuously variable transmission is the most prone to break;

There are also people who fool you, saying that the rear of the French car is not independent suspension, and the tuning is more awesome than the independent suspension, which is basically equivalent to saying that the donkeys raised in France are faster than the horses......

When you are bombarded with information from all walks of life to hesitate, you have been more concerned and more trustworthy car critic xx suddenly did such a show, he evaluated 8 products at this price in the program, each of which you have studied and entangled, and you also know that if you want to buy a car, you must choose one of these eight, so the balance in your heart that was originally deadlocked, in you unconsciously prepared to tilt, which one of the car critics you pay attention to recommends, may affect your final judgment.

And he tested a lot of blind tests, talked a lot of nonsense, and fooled a lot in the show, and finally told you that a certain car of a certain brand is the most cost-effective among these eight cars, so all your struggles, hesitations and entanglements are swept away, and you immediately slapped your thigh: "Okay, just buy it." ”

So you take the money to the 4S store to order a car and pick up the car, and Mei Zizi thinks that the opinion leader is reliable, but in fact, what you don't know is that the program funds for his evaluation of the eight cars are provided by the brand manufacturer you bought, and he secretly gave him 3 million advertising fees......

It is precisely because these opinion leaders have a very great influence on users and can convert users into their own fans and imitators, so they are also of great significance to the platform and have a strong role in promoting the platform as a whole, which is also the fundamental reason why Li Mu wants to create an "opinion leader".

The current Internet has not yet begun to breed "opinion leaders", so Li Mu is ready to start this attempt with music.

In YYTites, the breeding route of opinion leaders is: first attract users' attention through high-quality comments, and then gain the following of other users by sharing their own playlist albums, in addition, they can also share through YY space to attract the attention of their friends.

In Netease Cloud Music,A heartfelt music review,It may receive tens of thousands of likes,Tens of thousands of attention,In this way,Users who follow him can see what kind of songs he is listening to,In terms of listening to songs,In fact, there are many users who are in a state of "stagnation" all year round,So "stagnation",That is, as soon as you open the listening app,It is to turn over and over those few people、 Dozens or hundreds of songs, and then listen to them for many years, rarely update the music library, rarely understand other songs of other singers, for such a user, how to make him listen to more other people's music, is a very big problem.

If it is passive brainwashing, the cost of promoting content to users is too high, because first of all, a song must be everywhere in order to brainwash users, such as saliva songs like "Mice Love Rice", but how many phenomenal saliva songs can be produced a year to this extent?

Therefore, the best way is to give such a "stagnant" user a song that the person he follows is listening to and he has not listened to.

For example, A is a folk song lover, listening to Li Zhi, Song Dongye, Zhao Lei, Zhao Zhao's songs all year round, under normal circumstances, he can only take the initiative to listen to these few people for several years, and it just so happened that he once found a boutique comment on B in the review of a song by Li Zhi. said what he wanted to say, or said a layer of connotation that he didn't understand, so he paid attention to this person, and deep down instinctively had a certain affection and admiration for this person, which was the premise of everything.

And B, although he also likes folk songs, the songs he listens to have a certain overlap and difference with A, for example, he listens to Li Zhi, Song Dongye, Zhao Lei, Wan Xiaoli and Pu Shu all year round.

Since A follows B, the platform will have an automatic algorithm that automatically matches the preferences of A and B, and calculates the overlapping preferences between the two, as well as different preferences.

The result of the algorithm is: A and B both like Li Zhi, Song Dongye, Zhao Lei, Zhao Zhao, Wan Xiaoli, and Pu Shu respectively.

And because A pays attention to B, so B is the opinion leader of A, so the first premise of the algorithm is to recommend B's preferences to A by default, not to recommend A's preferences to B, and the second premise is that the algorithm will not recommend B to A the same preferences as him, but to A to recommend B's different preferences to him.

Based on these two premises, the algorithm will tell A that B you are following has listened to Wan Xiaoli and Pu Shu's songs, because A has never heard them.

A is a "stagnant" user all year round, but when he regards B as his opinion leader in his heart through comments, this algorithm subtly sends him a message: don't always listen to what you listen to, come and listen to the songs you admire B usually listen to that you don't know.

A thinks, B is very interesting, the music review he wrote is bloody, at first glance it is a very discerning and in-depth veteran, B Since he is listening to Pu Shu's "Life Like a Summer Flower", then this song should be good, you might as well listen to it.

So, opinion leader B, invisibly, recommended one of Pu Shu's songs to A, and A also began to take a step forward from a perennial "stagnant" user.

There are two if there is one, and there are three when there are two, so A is led by the opinion leader, from "stagnating" to "running forward......

For example, when a user finds that his occasional comments are liked, replied to and even followed by other users, he will be motivated to write more heartfelt comments under more songs, and when he finds that he already has hundreds, thousands, or tens of thousands of fans, he will take the initiative to carry the banner of "opinion leader".

When the time comes, the system only needs to give him a prompt: "Recommend your favorite song to your 15,000 followers......", and he will definitely pick a song and then promote it to his own fans;

When the system prompts him, "You already have 15,000 followers, and they all follow what songs you listen to, why don't you create your own playlist and recommend it to your followers?", he will carefully create a playlist and open it up to his followers.

What is the result?

A small number of users have become opinion leaders, and because they have become opinion leaders, their platform loyalty has surged, and the time spent on the product has also skyrocketed.

And a large number of users have found their own opinion leaders, and after having objects to worship and emulate, they will break the state of "stagnation", and they will start to listen to more songs they have not heard before because they pay attention to opinion leaders, which will directly improve the platform loyalty of ordinary users, as well as the time spent using the product.

Taken together, all users will put more energy into this music platform every day to achieve the rapid development and long-term prosperity of the entire platform.

And this,That's just that part of the function of NetEase Cloud Music,Don't forget,YYTUNES is also YY music,Once launched,It will be fully integrated into the YY ecosystem,At that time,YY's dialogue function、Group function、YY space,It will become the basis for music users to socialize based on music。

It is equivalent to integrating NetEase Cloud Music into QQ, so that NetEase Cloud Music will inevitably be like a fish in water!

And YY is now a worldwide super software, with a huge user base, with the support of such a strong resource, Li Mu believes that YYTUNES can become the world's hottest music software, in front of it, all the same type of software, must kneel on the ground to sing and conquer!