Chapter 165: User Behavior Analysis
In order to guide parents not to blindly pursue high-priced and high-weight students, Li Mu built a simple user behavior analysis in 3321, such as a user like Xie Tingfang, who began to bid on the page of a student in the second foreign language as soon as she came up, and in the price range of fifteen to fifty yuan, her willingness to increase the price is strong and the hesitation time is short, and the user analysis logic will automatically determine that she has special attention to this student, and then analyze the student label that is followed in the background.
For example, the second foreign girl she is concerned about, she has some special tags that will be screened and screened by the system, such as her gender, college, and department, and the system records this information, combined with Xie Tingfang's failure to continue bidding for a long time after the girl's bidding price exceeded 100, it was determined that she had reached the bidding ceiling, and then the system would immediately pop up a prompt for her, recommending five students of the same gender, the same school and the same department, and the price was still about 50 yuan.
Xie Tingfang was staring at the computer at the moment and was annoyed, the price of one hundred yuan an hour did make her feel a little overwhelmed, although she and her husband are both employees of TV stations, but now they are behind the scenes and are not popular programs, the income is actually not very high, she and her husband's monthly income is about seven or eight thousand yuan, although it is already a high-income group in Yanjing, but combined with family expenses, Housing loan and car maintenance, their family's cash flow is not very good, if she has to pay one or two thousand yuan a week for the child's tutoring, she really can't cope with it.
Seeing that his wife was a little lost and frustrated, Xiao Jie gently patted her shoulder and comforted: "We're not sure if college student tutoring is really suitable for our daughter, besides, this price is indeed too much to be speculated." One hundred dollars an hour. More than a dozen class hours a week are sold in packages. It's nearly 2,000 yuan a week, who can afford it?"
Xie Tingfang said stupidly: "There are still a lot of rich people in Yanjing, you haven't looked at the top students in the college entrance examination of Yanda University and Tsinghua University, they are about to be fried to two hundred yuan an hour." ”
Xiao Jie smiled slightly and said: "It's understandable that everyone is curious and looking forward to the experience of new things, but when the heat passes, everyone will definitely be much more rational." Why don't we wait and see, aren't the students on 3321 put up a class auction once a week, let's take a look next Friday. ”
Xie Tingfang nodded and sighed: "I hope the price can drop a little bit next Friday." ”
Saying that, Xie Tingfang was about to turn off 3321, but unexpectedly, at this moment, 3321 suddenly popped up a prompt: "3321 recommends ...... for you"
The husband and wife looked at it fixedly, okay, the website actually recommended five students in one go. And they are all first-year female students of the School of Translation and Interpretation, and the current price is still between 30-50.
"Oh my God. How can this website be so powerful! How can it know what we want, you see they recommend to us, all of them are second-class students who meet our requirements, but their weight scores are slightly lower than the girl I just fancied. ”
Xie Tingfang has little contact with the Internet, and the current Internet has not yet reached the future product era, and the user behavior analysis developed by Li Mu has not yet been popularized in the Internet field.
Xiao Jie was also very surprised, but after calming down and thinking about it, he guessed the general logic, and said: "This website must have its own set of logic inside, we have been bidding on the personal page of the female student just now, it analyzed our needs, and seeing that we are no longer bidding, I think we may think that the girl just now is too expensive, so we recommend these students to us." ”
Xie Tingfang nodded approvingly, but also laughed self-deprecatingly: "Look, this website is really smart, it can also analyze whether we have money or not, knowing that we can't afford to hire a hundred per hour, so it recommended these about fifty per hour to us." ”
Xiao Jie said with a smile: "It's not that the website is smart, it's that the developers of the website are smart, this idea is already very powerful, and their certification, bidding, door-to-door verification, etc.
Xie Tingfang nodded and said: "I was about to give up just now, but it suddenly popped up this prompt, which gave me hope all of a sudden, I don't know how many parents are like us." ”
Xiao Jie snorted and said seriously: "It will try its best to retain all users, when it finds that you can't afford a hundred yuan of class fees, it will recommend fifty to you, if it finds that you can't accept fifty, it will definitely introduce you to twenty or thirty, no matter how bad it is, it will introduce you to fifteen, in short, it will not let you leave easily." ”
Xie Tingfang smiled: "You're right, so I'm going to take a look at these cheap ones now, anyway, they are all students of the Second Foreign Language Translation School, although the weight is a little lower, but being admitted to the Translation School is enough to prove their ability." ”
"That's right. Xiao Jie nodded and said: "Let's find a fifty-or so one, let's take a week's class time first, if Duoduo feels suitable and reliable, then we will use it for a long time." ”
"Okay! If their model is really reliable, then I must promote them on the evening news, if nothing else, this idea and model are fantastic. ”
……
What happened to Xie Tingfang also happened to many parents of Yanjing students on this night.
Kong Lingyu has been monitoring the data, and clearly saw the effect of Li Mu's recommendation logic, among all the users who received the recommendation, almost more than 90% of the users will be interested in the recommended content and click in to view the details, just this one function, for those users who have intentionally given up, can have such a strong retention effect, he simply admires Li Mu's five-body casting.
He doesn't know where this young man came into contact with and learned about the Internet, why does his understanding of the Internet always be several levels higher than his own?
When they haven't figured out the process and logic of a project, they have been able to sort out the logical relationship between the front desk, multiple back-end and the whole project;
Kong Lingyu felt more and more that his choice to follow Li Mu was the most correct decision he had made in more than 20 years, if he stayed at Yahoo, or went to any company, he would not have had the opportunity to come into contact with so many fresh Internet ideas, Li Mu's mind was almost full of things that could advance traditional Internet cognition, follow him, not to mention how much money he makes, personal growth alone is immeasurable.
A young man who is less than 20 years old can play the Internet so thoroughly, Kong Lingyu already has a strong personality cult for him, and he even thinks that the technology giants such as Google and Yahoo may not necessarily have Li Mu.
Not only 3321, but also the current post bar, the registered users are close to 10 million, and the daily active users have exceeded 1 million, not to mention that now they have taken Baidu's investment, with millions of operating funds, and Li Mu has long told him that Baidu must be obliged to guide the post bar on the search engine, all the keywords related to the post bar, the post bar must be ranked in the top few on the home page, in this way, the traffic and users will definitely have a blowout, and the future is unimaginable......
Kong Lingyu didn't know that Li Mu's logic was just a very common user behavior analysis on the Internet in later generations, it was like a Taobao Alliance advertisement on the web page, analyzing users' cookies, understanding what users did when using computers and the Internet, what they paid attention to, and what they searched for, and then analyzed and filtered this information to find what users might be most interested in, and then recommended it to the other party.
For example, if someone searches for the keyword belt on Baidu or Taobao today, when he looks at other websites, he will be surprised to find that the day is a dog! Why are the advertising interfaces of these websites recommending various belts? In the beginning, for people who don't understand the Internet, this thing is simply magically scary, but after popularization, everyone will know, oh, in fact, it is just analyzing its own behavior, if you don't take the initiative to search for a belt, then the probability of it actively recommending a belt to itself will be negligible.
This kind of technical means, after the rise of e-commerce, will use the fastest speed of rotten streets, but now take it out, it is definitely a bullish logic system, more awesome logic now even if Google, Apple people take over, they may not understand, such as the future WeChat, not only in the user behavior analysis to achieve the ultimate, and even the user portrait has also done the ultimate, so that its advertising is much more accurate than other channels, not only WeChat, a world-class super APP, even "Toutiao" This kind of news and information APP also has a set of top logic algorithms in the industry to ensure that the content it pushes can be of interest to users, and even if Li Mu thinks about these algorithms now, it is difficult to figure out the key points.
Staring at the data in Yucheng Garden until more than ten o'clock, Li Mu rubbed his eyes and looked at Zhao Ziqiu beside him, she was staring at the computer screen with her chin in her hand at the moment, her eyes were a little red.
Seeing that Li Mu was looking at himself, Zhao Ziqiu smiled shyly and asked, "What are you looking at me?"
Li Mu smiled and said, "I look like you're tired, what time does your bedroom close?"
Zhao Ziqiu said: "The dormitory is not closed on Fridays, you should be the same, right?"
Li Mu nodded.
Zhao Ziqiu said: "There must be a lot of things to do tomorrow, right?"
Li Mu stretched his waist and said: "After the auction ends at noon tomorrow, we will leave two hours for the parents who have successfully bid to send money, and after two o'clock in the afternoon, according to the remittance situation, we will disperse and go to the homes of users who have paid to verify the information." ”
Zhao Ziqiu asked curiously: "There are more than 1,500 students, and they will all send money when the time comes, how can they verify the difference?" )
PS: The first chapter is sent, thank you to all the friends who support! Thank you for the 100 yuan reward of [Youjiao] [World Hertzberg], in addition, everyone said that there was an alliance to add more, so today in order to thank the first alliance leader of this book [28th floor], I don't sing four more outbreaks!