From 2012 to 2015, three years is not long, but not short.

But it's enough to make a lot of difference.

Lingyan Shoes, which has been doing "old" leather shoe OEM, has won the American fashion brand Y· Y's "Exclusive Agent".

In the Greater China region, 6 stores have been opened, which are highly sought after by young people.

Together with 30 stores in the United States, Y· The number of Y stores worldwide has reached 36.

Y· Y's design is edgy and bold.

It's just the right amount of pompousness.

Skateboard series, smoking series, rock series, motorcycle series.

In the United States, Y· Y is known by young people as the trendy brand among trendy brands.

Y· Y's style, that is, there is no style.

Every season's design is whimsical.

Creativity is like the birthplace of an inexhaustible river, and no one can predict Y· What kind of design will be featured in the next season of Y.

In addition to creativity, Y· Y is also "world-famous" for its extremely capricious way of opening stores.

Every month, it is only open for half a month.

It could be the first half of the month, or it could be the second half of the month.

No matter how many days there are in a month, the last day is closed.

Y· The speed of Y's new launch is not comparable to ordinary trendy brands.

After every "short closure", the day of reopening is a new day.

Every opening day, there will be a large number of fans queuing up all night.

The reason why fans are lining up is simple, Y· All of the clothes are limited editions.

As for the limited amount, it also depends on the mood.

Some have only one, others have ten or twenty pieces.

The same series, the price is the same.

For example, for T-shirts launched at the same time, the price of a single item and a limited edition of 20 pieces is the same, first-come, first-served.

Because there is no advance "opening" announcement, at the beginning and middle of each month, a large number of fans will come to the door of each store, and there will be a long queue.

Americans have a queuing culture, especially for the things they like, whether it's trendy brands or mobile phones.

But there is no brand with Y· Y is so capricious.

There were many fans who came to line up the day before, and at 10 o'clock the next morning, when the store door was supposed to open, they realized that this day was not the day to open.

Some "iron fans" have been closed several times, but they are angry, and they want to complain to the brand, and it is okay to open for half a month, but at least they should also send a notice, whether it is the first half of the month or the second half of the month.

Looking around, there is no way to find a specific designer and brand leader.

In the end, the "iron fans" who couldn't bear it came over to make trouble for the store.

Graffiti for graffiti, spray paint for spray paint.

After the loss of the first store, Y· Brand Y did not react to this, neither calling the police nor cleaning up.

The graffiti that maliciously disturbed was left in place, helping the fans who were often released to swear their grievances.

For half a month, this store was completely unattended.

Just when everyone thought that the store had decided to "give up on itself", the store reopened.

Angry "fans" discovered that the latest season's clothes even had the shadow of their own masterpieces.

The designer took some of the imprints of graffiti and paint to create a new graffiti series.

Moreover, this graffiti series is only available in stores where the graffiti has been painted.

When the business is closed for a short time again, the walls will turn white.

Unless there is a graffiti that the creative director deems particularly outstanding or memorable, it will be retained.

Reprint to Y· Y brand clothes, shoes, bags or other accessories.

The graffiti that has been preserved will have a stamp attached to the edges.

In addition to indicating that the graffiti is "protected", as long as the "mischievous" person can produce corresponding evidence to prove that he is the author of the graffiti, he will get Y· The name of the designer invited by the Y brand, and a design fee.

As for who the creative director is and what principles are used to choose the graffiti "designer", it can only be described as illogical.

The creative director's act of respecting art made Y· Y has gained fame in Graffiti (graffiti) circles in the United States.

In Y· Not only will Y's store graffiti not be prosecuted for "illegally" damaging the public environment, but it will also be paid.

At the beginning, the people who came to graffiti were all small minions in the graffiti world, and gradually, they began to attract many graffiti masters.

In Y· The graffiti on the exterior wall of store Y is a bit like buying a lottery ticket, and no one knows who will win the lottery in the end.

Despite making their own work in Y· The "immortal" remuneration on the façade of store Y is not very rich.

However, graffiti in other brand stores, I have to be afraid every day, I don't know when I will become a defendant, and then I will be stopped from doing community service.

In Y· Y's store graffiti, you just need to wait for whether you will be selected.

The United States used to be a graffiti-goer's paradise, and the streets and alleys of New York City, subway buildings, were all occupied by graffiti, but uncontrolled graffiti turned the city into a big cat, and finally it was strictly banned.

Only a few small graffiti meccas remained, such as "5Pointz" in Queens, New York.

Y· It was in 2013 when the Y brand entered the field of vision of young Americans.

The year 2013 was catastrophic for New York's graffiti youth.

"5Pointz", a graffiti mecca, is actually a water meter factory built in 1892, which was bought by a real estate developer in the 70s of the last century and left in an abandoned state.

In a place where every inch of land is at a premium, leaving an abandoned factory behind is simply a violent thing, and it is impossible for developers not to rebuild this place.

13,000 graffiti artists, take the developer to court, the house but yours is right, but the art on the façade is mine, you can't say that it will be demolished, you need to respect and preserve the art.

However, the artists' claims were not upheld by the courts, and the graffiti was not recognized as "artistic" in the legal sense.

In 2013, the art paradise "5Pointz" was painted all over the body white, and there was no "artistry" at all.

In 2014 "Paradise" was demolished and a brand new apartment building was built.

Graffiti masters, who have nowhere to vent, are "emotional" when they discover a graffiti mecca that respects their "artistic creations" in particular.

In order to seize the advantageous position, Y· Every time a new store opens, there will be many elites in the graffiti industry who come early to line up.

For the location of graffiti, these people also have a tacit understanding, first come, first served, if they don't grab the right place, just wait for the arrival of the "white day", re-queue, and show their skills.

Two years later, Y· As soon as the news of the opening of a new store in a certain state in the United States was announced, there was a spectacular scene of "thousands of empty alleys".

People who come to buy clothes, people who come to "apply" for guest designers, people who come to exchange "art", skateboarding parties, motorcycle parties......