Chapter 308 About Channels
When he set up the studio before, Wang Yi didn't plan to become bigger and stronger, but just wanted to maintain the operation of Happy Town, so he didn't consider the problem of channels.
But now, after such an advertising campaign, the popularity of Happy Town can be said to be second only to Penguin and WeChat, and it is impossible to say that there is no special official website.
Moreover, nearly one-third of the 40 billion money has to be distributed to those game platforms, and Wang Yi is also very distressed. It's a bit unfair that these gaming platforms can easily make so much money just by waving their flags and shouting.
You still have to have your own channels.
The establishment of the official website will not strongly stimulate those game platforms, and it will not withhold their own recharge funds.
However, Wang Yi feels that there is no need to make a lot of effort and effort to build a sales channel.
But he didn't immediately say what he thought, but just asked Song Raao, who was a little excited and angry: "What do you think about the channel?"
Song Raoao immediately pointed to the Nubian flagship in Wang Yi's hand: "I have thought that young people nowadays can not use those game platforms, but it is impossible not to use mobile phones." Basically, these mobile brands will have their own app stores and game centers, so we might as well talk to them directly and let those mobile users search for our games in their game centers. ”
"Nubia, Huawei, VIVO, OPPO, Xiaomi, Meizu, we can contact these brands one by one, and the game center in each mobile phone has download links to our Happy Town and other games. Guaranteed that even if those players have a new mobile phone and re-download the game, they can find our happy town from their built-in game center in time. In this way, we are not blatantly competing for business with those game platforms, but we are building other channels. ”
"We didn't have a reputation before, and even if we found these brands, they might be dismissive or put forward all kinds of harsh conditions, but now the situation is different, your reputation is so loud, and our happy town has become famous all over the country, they will definitely be willing to cooperate." ”
Seeing that Song Rao Ao was full of confidence, Wang Yi suddenly smiled: "Brother Rao Ao, how did you think of using a mobile phone?"
Song Rao Ao was a little embarrassed: "I often download some game ...... from the game center built into my phone. ”
Wang Yi shook his head with a smile: "Then you definitely didn't recharge." ”
Seeing that Song Rao Ao was stunned, Wang Yi incarnated and raised his Nubia with a smile: "These mobile phones do have built-in game centers, which can search for many games and recommend some popular games." However, their recharge, like those game platforms, is not recharged to the game copyright owner, but through their accounts. ”
"VIVO MOBILE PHONES HAVE A VIVO ACCOUNT, NUBIA HAS A NUBIAN ACCOUNT, AND SO ON. ”
Seeing that Song Rao Ao was slightly stunned, Wang Yi incarnated and said: "So, for us, these mobile phone brands are of the same nature as those game platforms. ”
"I think we can work more with CK. Because we operate games in CK, all of them go directly to our company's account. ”
This should also be the benefit brought by the mutated happy town, so that Wang Yi Studio does not have to work too hard to enjoy the powerful channel of CK. Of course, it's just some ordinary advertising channels, and if you want the best, you have to spend money to buy it.
Therefore, seeing that Song Rao Ao was stunned when he heard this, Wang Yi incarnated and continued: "I plan to establish a strategic cooperation relationship with CK, our current games will continue to cooperate with other game platforms, but our newly developed games are only limited to CK Technology and our official website. ”
"It's a bit slower, but at least it doesn't run out of potential all at once, and it gives us time to gradually improve the new game. ”
"We are positioned as a game developer, not an operator, development is our strength, and in terms of operation, we have to appropriately give up some benefits to CK, so that everyone is win-win, and he will be willing to cooperate with us." ”
Wang Yi didn't want to make the studio a super company. Managing people is also a technical job, and if there are too many people, you will be tired. As long as the game itself is done well, the operation is still the same sentence, and it is left to CK to do.
As for whether CK will be behind the scenes...... At least, there is the black technology of the mutated happy town that is deterring, and Ma Zhengdao and the board of directors behind him will not dare to engage in it in the short term of one or two years.
The past two years are enough for Wang Yi to meet more talents and expand more contacts. If there is really a change in CK Technology at that time, it is a big deal to spend money to buy CK's shares and become the largest shareholder.
For example, of the 40 billion income this time, more than 8 billion was distributed from CK, and Wang Yi felt that it was still good.
"What do you mean is to become a regular big advertiser of CK?" Song Rao Ao was not stupid, and quickly asked.
Wang Yi nodded slowly.
"Okay, then I'll talk about this, or do you talk about it?" Although the proposal to cooperate with the mobile phone brand was denied by Wang Yi, Song Raao's other proposals were still approved, and he did not lose motivation because of this, so he immediately asked again.
"I have an appointment with Ma Zhengdao tonight, and I'll talk to him later. Wang Yi said with a smile.
"In addition, we need to strengthen our contact with other existing game platforms, so that when every player downloads our game on the game platform, the registered account can be synchronized with the account on our official website. ”
"In this regard, you find someone who is familiar with the operation of the market to do it, find the right person, and then I will talk to him in detail. ”
"That is to say, go to the official website first, and directly pop into our official website advertisement in the game, and when everyone understands and is familiar with it, this time the payment is also settled, and then we will slowly use new games to attract players to stay on the official website and CK technology game platform!" Song Raao's eyes were shiny and full of enthusiasm.
"That's right!" Wang Yi nodded affirmatively.
The official website is the retreat of the happy town. Even if the gaming platforms band together to boycott the studio because of the loss of profits, the studio has its own sales site.
This is just like those brand mobile website malls, which have paved lines in major e-commerce, and at the same time, they also have their own official websites, which can directly face consumers
Therefore, the official website should be launched as soon as possible, and as soon as it is launched, the studio will build in the promotional pop-up ads in the Happy Town game as soon as possible, but how to operate it depends on Chen Anping and them.
At this time, the set meal they ordered was quickly served by the waiter, and the two of them discussed while eating, gradually refining the development plan.
After eating, Wang Yi incarnated and called the waiter to pay the bill, and returned to the studio with Song Rao Ao to take a break.
At two o'clock in the afternoon, Wang Yi, who had been squinting for a while, incarnated to receive Lu He, the general manager of Chunfeng Hotel, who was visiting in his general manager's office, and discussed how to advertise Chunfeng Hotel in the game interface of Happy Town.