Chapter 309: How to Advertise Games
The rich aroma of tea fills the room silently.
Wang Yi and Lu He were seated on the reception sofa against the wall, their two mobile phones were placed on the coffee table in front of them, and the screen showed Happy Town.
Of course, the one in Wang Yi's incarnation hand is a trumpet.
Lu He's idea was to create a pop-up advertising interface in Happy Town.
But Wang Yi insisted that this kind of advertising interface, no matter where it was placed on the screen, would affect the player's gaming experience, so as soon as he understood it, he clearly opposed it, and did not let go of Lu He's repeated increase in advertising costs.
Lu He's face was naturally not good-looking, and before he had drunk a cup of tea, he got up boringly: "Since Mr. Wang doesn't accept this way, forget it." ”
"Wait!" Wang Yi incarnated and called Lu He with a smile again, got up again, walked to the water purifier by the wall, poured a cup of hot tea for Lu He, who was a little puzzled, put it down in front of him, and then put forward a new suggestion: "Mr. Lu, don't worry, our game staff, in fact, there was a proposal yesterday, are you willing to listen?"
Lu He was slightly stunned, and his face softened slightly: "You also have ideas?"
"Yes!" Wang Yi smiled and motioned for him to sit down on the sofa again, and he was also seated on the side, then picked up his mobile phone on the coffee table, clicked on the happy town on the screen, and pointed to an area outside the train station: "You were so hot last night, our staff were very moved, and they discussed it for a while during dinner." Our games have always focused on the player's experience, so their discussions are also biased towards this aspect. ”
"We can set aside an area in this area and hold an event on a regular basis for a period of 10 days or half a month, and then attract foreign investment. Your Spring Hotel can sponsor, name, and support this kind of gaming activity. ”
Wang Yi's attitude was good, and this proposal was not a refusal, so Lu He's originally unhappy face quickly eased: "Oh, can you be specific." ”
Wang Yi smiled: "You have played our happy town before, right?"
Lu He nodded: "Your propaganda this time is very big, and I also played with it, it's quite interesting." ”
Wang Yi's smile deepened: "Then you are our new player, so you must not have tried to play the occasional competition before, such as the chef competition." ”
"I know ...... chef competition" Lu He suddenly realized: "Although I am a new player, my son is an old player, he has played it, and it is quite fun, testing the chef's strain and speed." You'll be rewarded with building materials and the like. ”
"That's right," Wang Yi sat firmly in the Taipan chair, and just nodded at the mobile phone screen: "You pay for advertising, we will set up the content and rewards, once the players get the top three in the competition, how many times can they enjoy discounts in your spring hotel, or free consumption." Of course, because the time is shorter, the advertising cost is not much, let's calculate it once at a time. There should be at least a month between them so that players don't get tired. ”
Lu He was obviously moved, and his eyes turned slightly: "How to calculate the advertising fee?"
"Phase I, one point, 500,000 yuan. Wang Yi smiled and said: "This is equivalent to facing players across the country, and the audience is very wide, so we charge a relatively high fee." Personally, I think that this kind of publicity is actually more suitable for national chain hotels. Of course, you are our first advertiser, so in the first installment, I can give you a discount, 250,000 yuan. ”
Lu He was moved: "Mr. Wang, we usually hold large-scale celebrations in the hotel, and we only need 20,000 yuan!"
Wang Yi smiled unmoved: "But your celebration is only a few days, and it is only facing the imperial capital. Our players are all over the country. ”
"Think about it, how many tourists from all over the country come to the imperial capital every day? If they come to your hotel to spend and stay, how many people will it attract?"
"And, in the spirit of being responsible for the players, I plan to send a staff member to your hotel to experience a stay at your own expense and review it in the competition. This is endorsed in the name of our studio, isn't it more reliable? 250,000 yuan, not much, you have to see its long-term impact. ”
Lu He frowned and thought for a while, and then asked, "What you just said was a point?"
"Yes, you can do it, and you can do it in other service industries in other regions. Of course, we also have our principles. If you decide that you want to, then, in the same issue, our studio will not receive advertisements for other hotels and restaurants in the imperial capital area. ”
Lu He's face changed for dozens of seconds, and then he asked, "How to settle?"
Wang Yi turned into a smile: "The advance payment is 1 percent, and then 5 percent will be paid when it goes online, and the balance will be paid within ten days after the end, how about it?"
Lu He thought for a few more seconds, and then slapped it on the table resolutely: "If your time lasts for half a month, I think you can try." ”
Wang Yi's smile deepened, and he stood up from his seat at the right time and stretched out his hand very sincerely: "That's good." I wish us a happy cooperation. I will arrange for Manager Song to draw up the contract quickly and contact you at that time. ”
Lu He made a decision, also relaxed, and stretched out his hand to shake him: "I hope it will work!"
……
On the side of Ting City, Wang Yi, who had just exhausted the last bomb, also received a call from Secretary Li, saying that he would hold a signing ceremony for the investment in the new bonded zone in the municipal government the next morning, and asked him to attend.
"Okay, I'll be on time. There is an avatar that comes with an air conditioner to drive away the heat, and Wang Yi is not very hot in this rough room with a temperature of up to 34 degrees, and he said happily when he heard the words: "When will the project start?"
"After signing the contract, everyone's funds should be in place within half a month of the agreement, and several are ready to find someone to start the project. Secretary Li was very respectful on his mobile phone: "If you have any ideas, Mr. Wang, you can bring them up tomorrow morning." ”
"Oh, I don't have an idea, I'm just curious. Wang Yi shook his head with a smile: "I personally don't like procrastination, and I think those seniors in the business world should not like procrastination either." ”
"You can rest assured that there is money to be made, and these business tycoons are all running fast. Secretary Li laughed and teased, and then hung up the phone politely.
Then, Wang Yi thought about it, dialed Fan Yanqi's mobile phone, and first talked about the advertisement of the Chunfeng Hotel.
"It will definitely work!" Fan Yanqi replied firmly on her phone.
Wang Yile: "Are you so confident?"
Fan Yanqi is very confident in her mobile phone: "Every time we have a chef competition, we will go to play. The usual business model of the town is quite interesting, but it will also get boring after playing for a long time, and then a competition with a sense of urgency pops up, and everyone is happy to test their reactions, judgment and speed, anyway, it is not for nothing. ”