"Land Rover?

After hearing Li Mu's question, Cai Zhengmao replied almost without thinking, his face full of disdain.

Li Mu pretended to be curious and asked him: "So, you are very optimistic about this brand?"

Cai Zhengmao nodded and said: "To be honest, the kind of rotten car of Land Rover really does not conform to the national conditions of the country, the brand is not loud enough, the key is that the car is too ugly! Ugly outrageous! None of my friends think it is good-looking, and the price is expensive! The performance is boasted by the British, but I think that's it, it's not a big deal, there are not many people who play off-road in China, who would want to buy him." ”

Speaking of this, Cai Zhengmao said: "However, Land Rover is preparing to officially enter China this year, and will soon set up an office in China, I bet there will definitely be no development." ”

Li Mu nodded: "I don't deny that the Range Rover is indeed ugly, but ugly does not necessarily mean that it cannot be popular." ”

Cai Zhengmao explained: "Brother Li, to speak from the heart, you may not know much about the car, Land Rover's car is not only ugly, but also because of the large displacement, the price of importing to the country is very high, and the cost performance is lower, the most important thing is that the Land Rover car manufacturing process is not very good, there are many small problems, such a car is difficult to make the market." ”

Li Mu laughed and said: "Let me tell you, if the operation means are in place, the surprisingly ugly Land Rover may also make many people think it looks good, so that many people regard it as a Dream-Car, and then sell it all over the country, so much so that if you want to buy a cash car, you have to add more than 100,000 or 200,000." ”

Cai Zhengmao looked at Li Mu dumbfounded as if listening to a book from heaven, and only said after a while: "Brother Li, how awesome brainwashing experts can do this......"

Li Mu smiled: "Everything is possible, maybe we will have this ability in the future." ”

Cai Zhengmao could not have imagined that Land Rover would be extremely sought after by the whole society in China in the future, Range Rover became synonymous with local tyrants, and the brand premium suddenly broke through the sky, so that the Land Rover Aurora launched later even had a price increase of 2 or 300,000 yuan to withdraw the current car.

Land Rover Aurora, an SUV with a length of only 4.37 meters, shamelessly crowned itself with the label of a mid-size SUV, while the Honda CRV car on Rotten Street is 4.58 meters long, 20 centimeters longer than the Aurora, but it is a compact SUV......

Forget it about skipping the level for yourself, this car is a gimmick designed by Victoria, and engage in hunger marketing in China, at the beginning, the car cost four or five hundred thousand yuan, the price of the car exceeded 800,000, who would dare to think of such a crazy thing? But it is the real thing.

Although Li Mu has never done the automobile trade, he has a certain understanding of automobiles, which may not be as professional and in-depth as a person like Cai Zhengmao, but with his knowledge of the next ten years, he knows a lot of things that Cai Zhengmao never dreamed of.

For example, Li Mu knows how luxury car brands such as Land Rover and Maserati became popular, and the interesting thing is that although these two brands entered the Chinese market relatively early, they have not made much breakthroughs in the Chinese market.

In the early years, the Range Rover was indeed very ugly, and the rich people in China really did not look down on this big, ugly and expensive thing, and the Land Rover, a century-old brand, has been a very niche brand in the early stage of domestic development.

And what makes this brand chicken dog ascend to heaven is not a terrific model, nor is it an overwhelming advertisement and advertorial, but a sentence from the second male Song Siming in a hit drama "Snail House" that year, he interpreted the identity of a successful man in the play itself vividly, so when he said to Seaweed: "A man should have a Land Rover", this brand became completely popular.

When the rich realize that this thing has become popular all over the country, and has become the ultimate model that is deeply rooted in the hearts of the people and should be owned by men, they don't care about being ugly and expensive, and they drive a Land Rover, and they will be envied and worshiped by countless people on the street, because those people also know that this is a so-called car that men should have.

Li Mu felt in his previous life that this kind of view was really a cheat, how could Land Rover be a car that men should have? Why did you endorse the men's group? However, now that I think about it, this kind of brand marketing method is really clever and clever.

Looking back at the plot of "Snail House", it is a successful person who has a junior, Xiao San's betrayal of her boyfriend for money and cheating on her three watch dramas, but the screenwriter is really smart, and Song Siming, who is obviously a negative character, is full of charm, he is generous, gentle and considerate to women, and when he protects women, he is always domineering, so not only female audiences think he is good, but male audiences will also be impressed by his charm and domineering, and always feel that this is a real man, on the other hand, the male number one, his girlfriend is asleep, but no one really sympathizes with him, many people are led astray by the screenwriter and actors, and feel that a successful man like Song Siming should have a woman like Seaweed, and the male number one is poor+ Incompetent + naïve combination, the lovelorn being green basically deserves it.

Song Siming became a true successful person in the eyes of the audience, and then his words became the truth of a true successful person, Song Siming said that a man should have a Land Rover, so a bunch of people rushed to buy a Land Rover, and a large number of people dreamed of buying a Land Rover.

Excuse me, a man should own a Land Rover;

You say that there are many small problems with Land Rover? Sorry, a man should own a Land Rover;

Although Land Rover is still ugly, it has reached a new height, which has opened up the market of a country with a population of 1.3 billion, and its sales have increased exponentially.

Thinking back on this matter, this kind of comical operation must be in the right place at the right time, even if the plot is a little worse, it will not work, even if the actors are a little worse, it will not work, and if the publicity and distribution of the TV series itself cannot keep up, it will still not work;

While admiring the screenwriter, Li Mu is also wondering in his heart, if he puts "Snail House" out in the future, how much will Land Rover have to sell for this stalk? According to the actual value, selling one billion is not too much, right?

But no car company is willing to pay such a big cost for an implant before seeing the results.

Therefore, the implantation of such a miraculous pen, judging from the actual transaction price and the subsequent actual value, is to sell at a loss, and it is a blood loss.

Rather than this, it is better to keep it for yourself, wait for Elon Musk to get the prototype of Tesla, wait for yourself to acquire an automobile manufacturer like BYD with sufficient industrial base and scale, and then knead the two together, you can make a Chinese new energy vehicle brand.

If it is still called Tesla at that time, then Song Siming in "Snail House" may be a Tesla car invested by Li Mu and produced by Huaxia, and then his lines will become: Man, there should be a Tesla......

As for the rise of the Maserati brand in China, it is somewhat ironic, this brand that is similar to Land Rover, which is also very niche, is completely due to the huge scandal caused by a woman named Meimei in the country back then......

If there were no two explosions, the fate of these two brands in China might not be much stronger than Fiat and Alfa Romeo.

At present, Land Rover and Maserati have not officially entered the Chinese market, Li Mu feels that this is an opportunity for CSC, he wants to make these overseas luxury car brands aware of the CSC club's energy in promoting high-end brands, if you can win Maserati, and play a beautiful publicity war, then it is very likely that most of the luxury car brands in the future will have in-depth cooperation with CSC clubs.

Li Mu's goal is to use Maserati to create a model, so that the future high-end car brands, have to take the initiative to cooperate with the CSC club, once such inertia is formed, the CSC club will become a high-end brand full of metaphysical existence, so that they have a kind of thinking inertia in their minds: since it is to make high-end products, it is better to try to cooperate with the CSC club in depth.

And the foundation of in-depth cooperation is to take out the money.

Cai Zhengmao and Chen Ze have never seen the precedent that a plan can make a brand popular all over the country, so they don't understand where Li Mu's self-confidence comes from, but they can also realize how broad the market prospects Li Mu said, so Cai Zhengmao also immediately stated that he would do his best to communicate with Maserati and gnaw down their publicity budget.

He and Chen Ze both knew very well in their hearts that no matter how they were to operate in the future, they had to gnaw it down first, and then they would leave the rest to Li Mu, Li Mu naturally had his unique way.

……

In the following days, the criticism of the CSC club on the Internet did not decrease but increased, and Zhao Kang made a special call to remind Li Mu that it seemed that someone was behind the scenes and wanted to use the CSC club matter to pour dirty water on Li Mu.

Of all the businesses that Li Mu is currently running, only the CSC club seems to have some loopholes that can be handled, so some people who don't want to see Li Mu live on the altar for a long time have started their own small actions.

There are remarks that Li Mu is a person who wants to be in the upper class society, and his remarks in front of the people all the time are nothing more than packaging himself, forming a high-end club and mixing with those gentlemen of the upper class is his real pursuit;

There are also remarks that Li Mu has always been in disguise, pretending to have always stood with the masses, always spoke for the masses, and has always been a part of the masses, in fact, he has already drawn a clear line between himself and the masses;

Li Mu didn't pay any attention to these remarks, he did stand too high, in the businessman, whether it was career, money or mass base, he was almost standing at the highest point of the country's businessmen, and there must be more people who were not used to him, and it was normal to want to take the opportunity to step on his feet at this time.

In Li Mu's words to Zhao Kang, let them step on it if they are willing to step on it, the more they step on it, the harder they will be slapped in the face in the future, misinterpretation and misunderstanding will always happen, but if there is a profound experience, it will be much better in the future.

When Spielberg came to Huaxia, the donation from the Veterans Immortality Foundation and the CSC Club, and his attitude of leading the CSC Club members to make more contributions to the society were announced, it was the best time to slap these people in the face.

With this time, those people who are easily misled will also learn the lesson, and if someone wants to hack themselves next time, they may not be so easily fooled.