With the gradual fermentation of public opinion, the reputation of the CSC club is constantly improving, but the image in the minds of the general public has not changed for the better, for the general public, the best attitude is not the recognition of the CSC club, but the indifference.

In addition to some of the people who are indifferent to it, more people are more or less resistant to it, and Li Mu, who is in the middle of this whirlpool, has not taken the initiative to pay attention to public opinion, but has focused on two things, one is to sort out the follow-up operation of the CSC club, and the other is to prepare for the next press conference.

Compared with other clubs, the operating costs of CSC Club are very high, and other clubs can open by renting a venue, but CSC Club has invested hundreds of millions of funds to build its high-standard hardware facilities.

Therefore, in the future, the operation of the CSC club will not only maintain the operation of the entire racing circuit and other hardware facilities, but also support an ever-increasing team.

The current membership fee of 40 or 50 million yuan in the first year, if all of it is used for operation, it can cover the cost, but the 40 or 50 million membership fee should also correspond to the services provided to members worth 450 million, and even if the profit margin is set higher, at least more than half of it must be deducted, and the remaining money is very difficult to maintain the overall operation and development of the club.

Therefore, Li Mu has always emphasized that in the club, he provides high-end products and services for his members, does business for members, and earns the insufficient part of the cost.

Cai Zhengmao's car import business has been merged into the CSC club, 30% of the net profit from sales is reserved for himself, and the remaining 70% of the profit is used as the club's revenue, rushing into the club's running water, during this time he has booked out a total of more than 100 cars, if all the cars are delivered, the profit will exceed 20 million, and the profit left to the club will be about 15 million.

If the CSC club continues to grow, it should not be a problem to sell another 100 cars this year, that is, at least 15 million profits will be gradually paid in the following half a year.

Although the income of this piece is very considerable, but Li Mu knows very well that the overall market of this business must be downward, the reason why Cai Zhengmao's import and export business is good, is because many high-end car brands have not officially entered the Chinese market, with the development of time, more and more brands in Huaxia after the establishment of branches and expand the sales channels, this business will not have much room for imagination.

The CSC club has just become popular, collecting more than 40 million dues, selling more than 100 million cars, and gathering more than 80 million donations, although there are some critical voices in the society, but on the whole it can be called an extremely successful business case, but Li Mu did not enjoy this status quo, but called Chen Ze and Cai Zhengmao together to discuss the follow-up profitability of the CSC club.

Chen Ze and Cai Zhengmao both didn't quite understand why Li Mu was so anxious about the follow-up profits that the current income market was much better than expected.

Li Mu said to the two of them unabashedly: "Don't think that we are very successful at present, the book income during this period is good, but don't forget, we are now eating food in Yin." ”

"In other words, it is an early overdraft of the late profits, our CSC club suddenly exploded in the circle, and it did stimulate a large number of users who did not have sports cars to invest in the purchase of sports cars in a short period of time, but this is just equivalent to us to the market behind the market in advance, this year taking advantage of the club fire, selling 100 cars, 200 cars is not a problem, what about next year? How many can there be next year? I am afraid that there will not be much left the year after tomorrow. ”

Chen Ze nodded and said, "You're right, but don't we still have to do the sales business of high-end products and services, and this business will also bring us a good income in the future." ”

Li Mu said: "Lao Chen, I now have to think about the long-term, the club wants to maintain an upward trend of development, the more income is naturally the better, don't forget that we have such a huge hardware investment, this part of the maintenance cost is also very high, not to mention that you still want to raise your own kart team? This requires greater investment, relatively, it also needs greater profits." ”

Chen Ze said seriously: "To be honest, the team itself is a money-burning thing, it is impossible to expect it to make money, and it is bound to lose money, and this thing is one of my ideals, and I can't let everyone help me pay the bill, so I have thought about the team's affairs very clearly before, and the cost of the team is borne by me personally." ”

Li Mu waved his hand and said: "Don't talk about these useless things, when you said that you wanted to build a racing track and a team, I suggested making a club on this basis, these projects are one thing in themselves, and you still want to disassemble them?"

Chen Ze said: "The matter of the team itself is a burden......

Li Mu interrupted him and said: "Not all projects that cannot be profitable in the short term are cumbersome, the three of us are together to do the CSC club, the pattern should be bigger, not because the team is not profitable, we have to strip the team out of the big plate of this club, but to think about how to make us have more and more funds in this big plate, what we want to pursue now is to improve the profitability of the club, and then let the club can incubate more related projects, the team is just one of them." ”

Chen Ze hesitated for a moment, seeing Li Mu's resolute attitude, knowing that he was unwilling to let himself take all the risks, his heart was full of warmth, so he gave up the idea of taking out the team alone and investing it by himself, and asked Li Mu: "Say, what are we going to do?"

Li Mu said: "In addition to the sales of high-end products and services, I want to do something deeper, after all, this kind of cooperation on behalf of the sales is not technical. ”

Chen Ze and Cai Zhengmao asked curiously: "What are the deeper levels?"

Li Mu said with a smile: "It's like when you see a beautiful woman, the most superficial idea is to sleep with her, and then go deeper, you will want to fall in love with her, and even marry her, have children, and stay together for a lifetime, what we have to do now is such a deep plan." ”

Saying that, Li Mu said to Cai Zhengmao: "Zhengmao, Maserati is a good opportunity, you take the time to have a good chat with Maserati's interface, talk about deeper things, I don't want to only help them sell cars, I want to give them the promotion of the Chinese market! Let them invest at least 50% of the brand promotion and promotion expenses in the Chinese market!"

Cai Zhengmao was stunned, and asked Li Mu after a while: "Mr. Li, we are not an advertising company, how can we give them publicity and promotion?"

Li Mu said: "The real high-end brand promotion is different from the promotion of ordinary brands, especially the high-end brands with high customer unit price, the promotion is even more difficult to do. Brainwashing advertising bombardment, after all, the unit price of the product is only one or two hundred yuan, and most audiences can afford it, but sports cars, which are often more than one million dollars, are not the same, take Maserati as an example, do you think that when the time comes, Maserati will be able to make this brand up by advertising on TV every day, and directly bring considerable sales?"

Cai Zhengmao pondered for a moment and said: "This is true, the promotion of high-end brands must be more difficult." ”

Li Mudao: "In fact, if you look at the development process of these high-end brands around the world, you can find that in fact, many high-end brands will get themselves into the embarrassing position of 'ordinary people can't afford it, rich people don't want to buy' because of improper marketing and positioning. ”

"At this point, 4A advertising companies may not be able to guarantee, and those companies that specialize in planning for the high-end market are the same, their things are very good in form, but it is difficult to land or produce practical results, the reason is very simple: they really have no real influence on high-end consumers, and high-end consumers will not be led by their noses, just like those fashion magazines, which are just a group of editors with a monthly salary of 5,000, telling people with a monthly salary of less than 3,000 how to live with a daily salary of 30,000, but think about it, people with a real daily salary of 30,000 will be led by these editors？”

Cai Zhengmao touched his nose and said with a smile: "That's right, my girlfriend is very uninterested in fashion magazines, she has always said that the editors of most fashion magazines are actually very average, and those who can afford luxury goods will basically not be swayed by these editors." ”

Li Mu nodded: "This is the crux of the problem, advertising companies, planning companies can not profoundly affect high-end consumers, but we are different, you look at our registration, you know how attractive and influential we are to high-end consumers, if we do marketing for them, we can largely ensure their actual conversion rate in the future in the Chinese market, which is incomparable to any advertising company and planning company." ”

"A new brand entering a new market, especially a new market based on the country, is like fighting a transnational war, and you must prepare enough funds, so we can imagine that Maserati's next step into China is to prepare at least tens of millions of publicity budgets to quickly sit up brand awareness, so Zhengmao, your task is to make Maserati aware of this, and according to what I said, give us at least half of their promotion budget in China. ”

Li Mu thinks that Maserati is an opportunity for CSC to show its muscles to high-end product suppliers around the world in the future, if it can win Maserati and then help Maserati fight a beautiful landing battle in China, then it is very likely that most luxury car brands will have in-depth cooperation with CSC clubs in the future, which will also become an important part of CSC club's profits in the future.

Cai Zhengmao said: "Mr. Li, I will communicate with the interface person on Maserati's side as soon as possible, but to be honest, whether this brand can gain a firm foothold in China and be accepted by the Chinese people, I am very uncertain." ”

Li Mu suddenly thought of a brand and asked him with great interest: "Zhengmao, do you think the Land Rover brand has prospects in China in the future?"