In 2019, the domestic film market during the Spring Festival was unprecedentedly prosperous, with the total box office exceeding 7 billion and heading straight to 8 billion, and the number of moviegoers exceeded 200 million, which can be described as a comprehensive surge compared with 2018.

However, for several films that intend to show their strength in the Spring Festival, this Spring Festival file is undoubtedly tragic, because they are all overwhelmed by "Thunder Action", which accounts for more than 60% of the total box office, and is so fierce that it is ruthless.

And the saddest of them is undoubtedly "Eighteen Years Old" produced by Feixun Film and Television.

The cost of production and publicity of this youth romantic comedy is nearly 250 million, and the film brings together many popular traffic stars, and has the strong background support of the Feixun system, but after it was released on February 9, both the film schedule and the box office results were quite dismal, and it broke 100 million in a single day on Valentine's Day on the 14th, and then went all the way down.

The reputation of Oak.com's 4.7 points is miserable, and the total box office has not exceeded 300 million in nearly 10 days after its release.

Tuesday, February 19, fine.

The capital is still cold in the winter night, but compared to the cold and deserted during the Chinese New Year, the popularity of the streets and alleys has returned to the normal level of the past, and the Lantern Festival lanterns hanging under the eaves of the corridor and tied to the railing lampposts tell people that today is the last day of the Spring Festival.

Lantern Festival.

It's still in the café at the beginning of summer.

Although the café reopened on the third day of the first lunar month, it was closed in advance tonight, because Luo Kai, Mo Lan, Xia Ying, Li Mengru, the triumphant band quartet and Niu Niu and Meng Meng gathered together to eat the Lantern Festival and spend the festival.

The white mist in the back kitchen, the boiling water in the cauldron is churning, and the round, white and fat rice balls are jumping in the water, which looks very tempting.

And in the kitchen table next to it, there are baskets full of glutinous rice noodles, and the same round, white and chubby Lantern Festival is lined up densely, and it is equally attractive.

The people who attended the party tonight came from all over the world, in order to take care of everyone's different tastes, Xia Ying and Qiaoqiao joined forces, there were both Lantern Festival and rice balls, and the fillings were sweet and salty.

Niuniu and Mengmeng, two little guys, stood in front of the kitchen counter, standing on their toes to watch the Lantern Festival in the basket, and the latter swallowed hard, looking salivating.

They had just slipped in.

"Sister..."

Meng Meng whispered to Niuniu: "I want to eat Lantern Festival." ”

Niuniu also swallowed her saliva and whispered, "Wait, it should be soon." ”

The muttering of the two little ones was heard by Xia Ying, who was cooking rice balls, and she turned around and couldn't help laughing.

"Can't you wait?"

Xia Ying smiled: "It's okay right away, you go back to your seat and sit down, and I'll bring it to you." ”

Meng Meng politely: "Thank you, Auntie." ”

She bit her little finger, very reluctant, and then was taken away by Niuniu.

In the hall outside, Luo Kai, Mo Lan, Li Mengru, Lao Hei and others were sitting around the dining table chatting, and the atmosphere was very lively and lively.

The topic of the conversation is "Operation Thunder", which has been nearly three weeks since its release, and the box office of this film has approached 5 billion, and the current discussion on the Internet is still hot.

Many official media have become the "tap water" of "Operation Thunder", and a lot of related news has appeared in some big foreign media.

Because the current box office of "Operation Thunder" has successfully ranked among the top 100 global box office grosses, it is currently ranked 75th, but because it continues to be released, the ranking will undoubtedly rise further.

And "Operation Thunder" is also the only domestic film to enter the top 100 global box office list.

Fat De said with bright eyes: "If the global box office can reach 7 billion, it will be able to enter the top 30!"

7 billion is equivalent to 1 billion US dollars, just standing in 30th place.

"Impossible..."

Luo Kai smiled dumbly: "I estimate that it will be about 5.5 billion." ”

After the explosion of the first two weeks, from the third week, the single-day box office of "Thunder Action" has declined rapidly, even if it gets the key extension, it will be almost 5.5 billion.

Fat De was not convinced: "The global box office, won't it be released in North America and European countries tomorrow?"

Luo Kai shook his head: "Don't expect many box offices abroad." ”

The matters related to the overseas release of "Thunder Action" are all operated by China Film, and some promotional resources have been invested, hoping to make this film make a difference in overseas markets.

But Luo Kai knows very well that the main theme style of "Thunder Action" is too obvious, and this kind of nationalism and patriotism is difficult to arouse the empathy of overseas audiences, and those who are willing to watch overseas are probably only a part of the Chinese and overseas Chinese.

Therefore, even if a lot of publicity funds are invested, it will not have much effect, and China Film is estimated to be disappointed, so Luo Kai did not count the overseas box office at all.

In addition, in recent years, the performance of domestic films overseas has been very unsatisfactory, and it is normal for many domestic films with a box office of more than one billion dollars to only get hundreds of thousands of dollars in North America, so that not many theaters are willing to release domestic films.

It can be said that the overseas sales revenue of domestic films has become the biggest weakness, but more than ten years ago, several domestic films had quite good overseas box office results.

"It's just one thing whether there is a foreign box office or not..."

Nie Xiaoqian said with a smile: "We have made a lot of money from our peripheral products!"

She smiled so happily because the merchandise of "Operation Thunder" was exclusively represented by Early Summer Culture.

At the beginning, everyone had different opinions on the development of peripheral products of "Operation Thunder", Luo Kai believed that the peripheral products of "Operation Thunder" had market potential, but Hongqi and Jiandun were not optimistic.

Because in terms of peripheral product development, there is no way to compare domestic movies with Hollywood movies.

Many Hollywood films, especially some animated blockbusters and comic hero blockbusters, can earn as much as two or three times the box office share of peripheral products!

A Hollywood blockbuster doesn't recoup its costs at the box office, but it's not uncommon for it to make a profit by licensing and merchandise sales.

But in China, such a situation has never appeared, domestic audiences are willing to pay to go to the theater to watch movies, but very few are willing to pay for movie peripheral products.

Of course, this mainly refers to domestic films, and many Hollywood films also sell quite well in China.

There are also those who do not believe in evil and invest a lot of money in the development of the periphery, but the result is that they lose the bottom of their pants, and the last set of three or five hundred product packages is more than ten or dozens of yuan clearance sale.

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