The periphery of domestic films is not as good as chicken ribs, how much you invest, how much you lose, it is completely a loss-making business, although Hongqi and Jiandun are not bad for money, it is impossible to invest money in them.

But Luo Kai was very interested in doing it, so after communicating with the senior management of Hongqi and Jiandun, the two sides quickly reached an agreement, and Luo Kai exchanged the development rights and agency rights of the film's peripheral products at the cost of directing "Thunder Action".

Luo Kai is the actor of "Thunder Action", and the actor's salary he gets is directly converted into the investment share, and the director's salary is undoubtedly much lower, after all, he has only directed one film before, and his fame and qualifications in this regard are not enough to get too high treatment.

Both sides rejoiced.

In the eyes of Hongqi and Jiandun, this deal is really very cost-effective, and Luo Kai also feels that he has earned it.

He handed over the agency of the peripheral products of "Operation Thunder" to Early Summer Culture.

Early Summer Culture has rich experience in the development of peripheral products, whether it is "Pleasant Goat and Big Big Wolf", or "My Little Pony" and "Peppa Pig", relying on brand licensing and peripheral product sales to make a lot of money, which can be called a cash cow in the dream group.

In the past two years, Luo Kai has made big moves, investing in Kuaiyin Technology and acquiring Inspur Blog, and a large part of the funds spent are from the profits of Chuxia Culture.

Although "Operation Thunder" is a military action blockbuster, which is completely different from the animation that Early Summer Culture has always made, the supplier can be the same company.

After getting the agency, Nie Xiaoqian, who is the CEO of Chuxia Culture, mobilized a group of elite soldiers to develop the peripherals of "Thunder Action" and quickly came up with a series of products.

For example, the soldier figure of the Thunder Squad, the limited edition model of the Taishan ship - the model of the Taishan ship has the authorization of the Navy, as well as various gadgets, posters, etc., and tens of millions of funds have been invested from design to customization.

It's a heavy gamble.

In fact, a small number of people in Hongqi and Jiandun, including some people in the industry who know about it, have the psychology of watching jokes and think that Luo Kai will definitely lose money.

I don't know how much box office "Operation Thunder" can get, and investing so much money in peripheral products, it is not an exaggeration to say that it is blind confidence and arrogance, and I will regret it when the time comes!

However, the result was a surprise to everyone.

With the popularity of "Operation Thunder", peripheral products have become popular, among which the limited edition Taishan ship model was sold out within a few days of its launch, and the spending power of fans is staggering.

Now the Thunder limited edition Taishan ship model has been speculated to several times the price on the Internet, and the soldier dolls have sold more than 100,000 sets, and some gadgets are in short supply, and the factory is working overtime to produce.

Up to now, the sales of peripheral products of "Thunder Action" have exceeded 150 million, and the profit of peripheral products is very high, such as keychains, badges, pendants, posters, figures, etc. The manufacturing cost is actually very low, even if you add the share to the theater, the final profit is amazing.

And even if the movie is released, the remaining products can be gradually sold online, or given as gifts for the lottery, and the overall early summer culture has made a lot of money!

Not to mention the sales of 150 million, even if the front 100 million is cut, the sales of peripheral products in the back of 50 million have also created a new record for domestic films, crushing the second place several times!

The sales of movie peripherals are unexpectedly good, and it is impossible to say that Hongqi and Jiandun do not regret it, but on the one hand, the two sides have already signed a contract, and it is impossible to say that they have turned around and tore up the agreement because of this - the two national film and television groups cannot afford to lose such face.

In addition, Luo Kai helped the two families collect a large part of the investment before the filming of the movie through the operation of "Real Man", and the box office performance of "Operation Thunder" is so good, speaking of which, both of them owe Luo Kai a big favor, how can they backtrack him.

However, when making new movies in the future, the two companies must pay attention to the development of peripheral products.

And Nie Xiaoqian is of course happy - her credit is great!

Li Mengru was also very emotional: "Who would have thought of it." ”

Lao Hei asked, "Brother Kai, when will your celebration be held?"

The box office has set a record, and it ranks among the top 100 in the world, and it is simply intolerable not to hold a celebration party.

Luo Kai smiled: "In a few days, it will be opened only after 5 billion." ”

"The Lantern Festival is coming!"

At this time, Qiaoqiao walked out of it with a dinner plate.

The big blue and white porcelain plate is placed with a rolled Lantern Festival, sprinkled with some dried osmanthus flowers, and the side is decorated with cut cherries and strawberries, and the plate can score at least 8 points.

Mo Lan said: "Let's eat the Lantern Festival first." ”

She stretched out her chopsticks and first pinched one for Niuniu, and then another for Mengmeng.

The two little guys were already waiting for it, and they couldn't wait to stuff the Lantern Festival into their mouths, chewing a few times sweetly and squinting their eyes - it's delicious!

Luo Kai was amused by the greedy appearance of the two, and gave them a few more.

"Don't give them too much to eat..."

Li Mengru was a little worried: "Lantern Festival is not easy to digest, so it's better to eat less." ”

Having said that, when Mengmeng looked at herself after eating, she still caught it.

Then bowls of steaming rice balls came up, and everyone stopped chatting and shared the delicious taste of the festival together.

After eating this bowl of Lantern Festival and rice balls, this year is considered to be over.

After eating the Lantern Festival, Luo Kai and Mo Lan took Niuniu to the City God Temple to see the lanterns, there was a Lantern Festival over there, Mengmeng had a little cold today, so although she wanted to go with her sister, she was still taken home by Li Mengru.

Tomorrow the two little ones will start the new semester.

Time flies, and in a blink of an eye, it has been more than three weeks since the release of "Thunder Action", and the cumulative box office has finally exceeded 5 billion!

At 7:15 p.m. on the same day, the official blog of "Operation Thunder" took the lead in announcing the good news, which was forwarded by countless media, and then immediately after that, the official blog announced that a 5 billion celebration banquet would be held at the Victory Hall on the evening of the 25th.

In fact, the relevant preparations have already been completed, and all the guests have been notified in place, but the official invitation has not yet been issued, and it is not until now that the achievement of 5 billion has been truly reached, which can be regarded as a complete merit!

Without any suspense, the 5 billion box office topped the hot search list on Weibo, bringing a new wave of public opinion to the film, but on the second day, the single-day box office rebounded by more than 30%.

On February 25, the 5 billion celebration of "Operation Thunder" was held in the Victory Auditorium.

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