284. First-day sales
Less than an hour after the album launch ended, there were already reports on the Internet about the new album of Twins. Pen & Fun & Pavilion www.biquge.info
"Breakthrough or sensationalism, the title song of the new album of twins is super alternative, can you accept it?"
"The new album of twins takes you into a different world of music. ”
"Nie Wei's music style changes again, and the twins may become an experiment! Success or not, the future is uncertain. ”
The whole album release conference can be said to have completely stolen the limelight from the song "Barbar", and 90% of the media reports are discussing it, as for the other main song of the current orthodox love song, it is mentioned relatively rarely.
After all, a new genre of music like "barbarbar" is too topical.
It can be said that everything from the costumes of the twins, to the dances, to the songs, is the focus of everyone's discussion, and some portals even have a discussion section dedicated to this song.
But at present, only the media is speaking, and there are not many voices from netizens, mainly because the sound source and MV of the album have not been released, but everyone knows that this is just the calm before the storm, as long as the album is on sale and receives public scrutiny, whether it is good or bad will soon have a result.
The time came to twelve o'clock at noon, and just when Nie Weizheng was inviting the twins and others to dinner, the digital album was also launched on time at the moment when the pointer returned to its place.
When it comes to digital albums, this time Emperor can be regarded as eating the first dish in the mainland, with the technical support provided by the newly launched music platform of Nie Wei's Star Blog, and the first digital album in China appeared on the Internet.
Different from the various payment methods in later generations, this digital album provides three payment methods, one is blog coins, and the other two are phone bills and redemption codes.
Among them, the redemption code is given by the event, which is free, mainly used to give back to the most loyal fans who support the twins, which is generally determined by the active value of the members in the twins club recognized by the emperor, and the number is not much, as for the phone bill, it is simpler, as long as there is a mobile phone or even a landline, you can do it, and you can do it according to the voice prompts.
This is also one of the most common ways to recharge.
As for the last blog coin, it didn't attract much attention before, and it was only used to buy blog members, but the members of the blog are not very functional at the moment, so the number of people who really buy is not much, according to the background display, the number of registered people has exceeded 100 million blogs, in fact, the number of members has not exceeded one million, this ratio is definitely embarrassing.
This is also the reason why Nie Wei has to invest a lot of money in the blog every year, although the value of the blog is getting higher and higher year by year, but in fact, this thing is still a money-losing commodity for the time being, and it cannot be self-financed.
Nie Wei doesn't care much about this, his eyes will not be on the profit and loss in front of him at all, just like the digital music platform that has just been established, he may not be able to make any money in the next five years, but Nie Wei knows how much influence this platform will bring to him in the entertainment industry in the future, and its value will also be several times or even tens of hundreds of times the return of the current investment, because he is not robbing money, but the future market.
What is the temporary profit and loss, the future is where the victory or defeat lies.
Retracting his thoughts, Nie Wei looked at the two girls who were surfing the Internet with their laptops on the side, not only did they show a smile on their faces, but they could see that they were both quite nervous.
Cai Zhuoyan and Zhong Xintong have already read more than a dozen pieces of news, some of which are good and some are bad, especially the judgment of the song "Barbarbar", and some of the words scared the two little girls to death, as if they had made a great mistake by singing this song.
Even Zhong Xintong faintly complained about Nie Wei in her heart, feeling that the 'conspiracy theories' in some reports spoke the truth, and Nie Wei was using their twins as experiments.
But she only dared to complain in her heart about these words, firstly, she did not dare to offend Nie Wei, and secondly, she was afraid that she would be isolated at that time, not to mention Huo Wenxi on the side, she knew very well that if she said this, even her partner Cai Zhuoyan would be alienated from herself.
"Stop looking, concentrate on eating. At this moment, Huo Wenxi on the side suddenly spoke.
"Sister Mani, don't you care about the evaluation of the new album?" Zhong Xintong couldn't help but ask.
"Of course I care, but what I care about is sales, that's the root of proving the quality of an album, it's better to look at the evaluation of the media than to look at the evaluation of netizens, at least it's more real. Huo Wenxi glanced at the news on the computer screen in the twins' hands disdainfully, and said.
Listening to Huo Wenxi's words, Zhong Xintong was still frowning, but Cai Zhuoyan's expression relaxed a lot.
"That's it, eat, there is my favorite stuffy prawns!" Hearing Cai Zhuoyan's words, Nie Wei, who had been silent on the side, couldn't help but smile, this girl, her heart is really big enough.
But smiling and smiling, Nie Wei is still intimate, and the stuffy prawns that are a little far away from Cai Zhuoyan are deliberately brought to her.
The little girl was so moved by Nie Wei's thoughtful movements, she looked at Nie Wei with a smile in her eyes, and even forgot to eat the prawns in front of her for a while.
I have to say that Cai Zhuoyan's gaze is very burdensome, and Nie Wei can't help but look away, making Xie Tingfeng, who has been watching the interaction between the two from the sidelines, secretly happy.
Looking at the watch, the time was already half past twelve, Nie Wei took out his mobile phone and looked at it, the company should have counted the first wave of data.
"Are you waiting for the data feedback of that digital album?" Xie Tingfeng immediately asked curiously when he saw Nie Wei's action.
Nie Wei nodded.
"Do you think anyone is willing to spend money to buy it? If the digital album of the twins sells well this time, I will get a digital version of the album next time. Xie Tingfeng asked and imagined that he was still very concerned about digital albums, and even vaguely felt that this was one of the ways out for singers in the future.
"There's definitely a market, but it's still very immature, so to speak, it's just getting started, and for digital album sales, to be honest, you have to be prepared, maybe not too much. The last sentence Nie Wei said to the twins, mentioning album sales, even if it was a half-price digital album, it was enough to focus the attention of the two girls.
"Oh, it's okay, there's also physical album sales, and a little more digital albums would be a help. Cai Zhuoyan said very understandingly, and Zhong Xintong on the side was silent, looking like he had something on his mind.
At this moment, Nie Wei's mobile phone rang, and everyone's eyes were immediately focused on Nie Wei's body.
Looking at the caller number, it was the person in charge of the music platform on the blog, Nie Wei looked at everyone with a curious look, and simply clicked on the hands-free, so that everyone knew the answer for the first time.
"Hello boss, the first half-hour sales of the Twins digital album are out. The person in charge on the other end of the phone said in a respectful tone.
"How much?" Nie Wei asked bluntly without saying anything.
"Two thousand three hundred and fifty-eight copies. The person in charge on the other side obviously knew Nie Wei's style very well, and immediately replied seriously.
When this number reached this box, everyone's expressions were full of surprise except for Nie Wei.
"Okay, I see, keep an eye on the sales curve and organize a second wave of events. Nie Wei commanded, and then hung up the phone.
To be honest, under the premise that there is no online payment platform, netizens can currently make the first sale within half an hour exceed 2,000 copies, which makes Nie Wei himself a little surprised, not to mention the twins and others on the side.
"Nie Wei, I heard just now that the sales of digital albums are 2,300 copies?" After Nie Wei hung up the phone, the scene was still quiet, and after a few seconds, Huo Wenxi was the first to come back to his senses and asked excitedly.
"Two thousand three hundred and fifty-eight to be exact. Nie Wei gave the exact figure, and then explained: "The price of a digital album is one-half of that of a physical album, so the more than 2,300 copies have to be divided by two to be counted in your official sales." ”
However, even if Nie Wei had already explained so, he still couldn't stop everyone on the scene from being surprised by this data.
"There are more than 1,000 copies divided by two, and it's only half an hour! If it were a whole day, wouldn't it be possible to sell more than 20,000 copies, even if it was a little bit worse, it seems that 10,000 copies would not be a problem, plus the sales of physical albums, my God. Zhong Xintong's eyes widened, and her mouth kept budgeting for her first-day album sales, but in the end, the result was a big surprise to herself.
As for Cai Zhuoyan on the side, he didn't bother thinking at all, just a smirk, completely immersed in this surprising data and couldn't extricate himself.
As for the first set, Xie Tingfeng and Huo Wenxi were also happy.
An ordinary banquet finally turned into a celebration banquet, which was originally Nie Wei to pay, but Huo Wenxi used a tough posture to grab the order successfully, according to her, the twins' new album got off to a good start, and the money must be paid by the emperor.
In Cai Zhuoyan's reluctance, Nie Wei still took Luo Kai back to the hotel, while packing his luggage and preparing to catch the plane at night, and on the other hand, he analyzed the reason why the first sale would have such a good result on the Internet.
The popularity of the twins themselves, the vigorous promotion of the music platform, and various preferential and welfare policies have all played a role, but Nie Wei found that the biggest help was the netizens themselves.
This made Nie Wei suddenly think of an Internet term on the Internet in the future, tap water.
Because of the release of the digital album this time, the music platform deliberately released a 30-second MV trailer in order to attract buyers, and it was this trailer that was discovered by netizens, who found it interesting, and then forwarded it one by one, you turn one, I turn one, and finally caused a craze on the Internet, and it was this craze that urged netizens to buy this album.
Just when Nie Wei checked, the sales of the digital album had exceeded 3,000 copies, and according to the release time, it was only more than two hours later.
However, in the comments below, Nie Wei found that the potential of netizens' purchasing power has still not been explored.
Especially some netizens in remote areas, people who are very inconvenient to buy stored value cards are complaining under the comments, seeing these comments, Nie Wei not only sighed, online payment is really a big problem.
Just when he was thinking about the convenient online payment software of Alipay in the future, a flash of inspiration suddenly flashed in his mind.
Nie Wei, who had no idea about Taobao for a long time, had a feeling of being a bright village at the moment, because he suddenly remembered that Alibaba Group had not yet created Alipay business at this moment, and this kind of online payment was still in its embryonic state in terms of the current domestic Internet, and the online banking business was actually still in the hands of those big banks.
So why can't you get mixed in with this piece again?
Of course, although Nie Wei was excited in his heart, he still faintly maintained a trace of rationality, knowing that this matter was really not something he could do with the resources in his hands now, after all, what he could get his hands on the Internet was the business of Fanxing Blog, which was far from being as all-encompassing as Taobao, and the business was done by thousands of households, and Nie Wei remembered that Alipay was established at the end of this year, that is, it is very likely that Ali Group has begun to study this piece now, even if Nie Wei catches up now, I am afraid it will be too late.
After rubbing it for a while, Nie Wei turned his brain, since he didn't have time to do the payment business, let's take a bite when Alipay is still in the bud.
As for whether Ali Group will accept Nie Wei's investment, Nie Wei is not worried at all, because he knows very well that the past few years have been a period of rapid development of Ali Group, and what he needs most is capital, otherwise it is impossible to sell 40% of his company's shares to Yahoo next year.
Nie Wei just doesn't have money, if he has money, he would have started it a long time ago.
However, for Alipay, Nie Wei still has the ability to move his ideas, and now he has a lot of money in his hands, in addition to throwing away the necessary funds for the acquisition of Huayi, Nie Wei only needs to close up the business, and he can save about 100 million US dollars, which is enough to make Ali Group excited, and cut a piece of meat from Alipay to him.
As for the rest, it was up to negotiation to decide how much meat Nie Wei could eat.
Thinking of this, Nie Wei immediately made a phone call to his Fanxing Investment, asking them to start collecting funds recently, and at the same time contacting Alibaba Group to focus on exploring the new situation of their online payment business for investment purposes.
And since Nie Wei ordered things to go on, Fanxing Investment has also moved very quickly, after showing its own strength, Ali Group is also very welcome to Fanxing Investment, things are as Nie Wei expected, Alipay business is already going on, and the temptation of Fanxing is not resisting.
This is a good start, and Nie Wei has maintained a good mood for several days.
Of course, at the same time, the recent mood of the twins and the emperor is also quite good, originally with the fame of the twins, even with Nie Wei's songs, the best plan the emperor has ever made is to sell more than 100,000 in the first week, which is already a very high goal in their opinion.
You must know that the sales of the last super popular album of Baodao's known as the Asian girl group only exceeded 200,000 in the first week, and the slightly less popular twins seemed to be able to set 100,000 copies, but I never expected that the sales of the new album exceeded 40,000 copies on the first day, and there was no trend of cooling down.
What's even more exaggerated is that more than 15,000 of them are digital albums from online music platforms, and what surprised Emperor even more was the effect of the song "Barbarbar". (To be continued.) )