The accident was not only a visit from the professor, but also a thrilling thing - the winner finally crashed, but fortunately the two sides did not know each other.

Chen Tao had already gone to the counterfeiting workshop to customize the prizes, and Song Weiyang could only go out in person. Before the two award recipients could communicate, he dragged one of them straight downstairs to the copy shop, citing a lack of office space.

There was a burst of nonsense, which made the other party dizzy, and he couldn't find the degree of the north at all.

The relevant documents were copied quickly, but Song Weiyang stayed in the store and didn't leave, and he had to delay until Zheng Xuehong sent the "customer" away.

"Boss Zhao, the dilemma you just mentioned is a common problem faced by the entire beverage industry," Song Weiyang continued to talk nonsense, "If you want to open up the market, the key lies in customer flow." Let me give you an example, three years ago when I was a student in Hong Kong City, a friend's house opened a new car wash. No matter what he does, the car wash business is going to die. At this time, I came up with an idea for them, and in six months, they increased their performance fivefold! Guess how I did it?"

"Please teach Dr. Ma. Boss Zhao asked respectfully, completely forgetting about the trophy.

Song Weiyang said: "I asked them to implement a membership system, as long as the customer has a car wash card, the car wash fee can be reduced by two-thirds." ”

"The price is so low, how can the car wash make money?" Boss Zhao wondered.

Song Weiyang explained with a smile: "Due to the low cost of car washing and the recharge of car wash cards, customers cannot use it up by themselves." Therefore, customers will lend their car wash cards to relatives and friends, and one card and one car and one customer will soon become one card and three cars and three customers, and the passenger flow will be divided and increased by three times. With the flow of customers, business comes, and car washes can double the losses in car washes by selling car supplies. Up to now, the car wash shop at my friend's house has been upgraded to a comprehensive vehicle beauty center that mainly sells car supplies and supplemented by car washing. ”

"Dr. Ma is amazing!" Boss Zhao sincerely admired and said, "It's a pity that the number of cars in the mainland is small, otherwise I would have wanted to open a car wash according to this method." ”

Song Weiyang appreciated: "Boss Zhao is very perceptive and knows how to draw inferences from one example. Indeed, no matter how clever a business method is, it can only be used in the right environment. You can open a car wash shop in Hong Kong City to make money like this, but you can only lose money in the mainland. ”

Boss Zhao admired him more and more, shook Song Weiyang's hand and said, "Dr. Ma, I have a question I want to ask, you must help me." ”

"Of course, our association is here to help the private sector grow. Song Weiyang smiled.

Boss Zhao said: "My factory is a private enterprise and is responsible for its own profits and losses. Not long ago, I learned how to make Coke from foreigners, but I couldn't sell it, and every day I ran the business myself, and I was as tired as a dog. One time when I went back to the factory, I saw a few workers playing cards and chatting, and I scolded them, but they said that no one would buy the Coke anyway. I pay them a salary, and I'm tired like a dog, but they can enjoy it in the factory. I'm really bitter in my heart, the product can't be sold, and I'm still angry with the workers, what do you think I should do?"

"You have two questions. Song Weiyang pointed.

"Dr. Ma, please. Boss Zhao pricked up his ears and listened.

Song Weiyang said: "First, you have not found your own position. You're the boss, and you're going to take charge of the big picture, not the sales. Just like Liu Bang, the ancestor of Han Gaozu, Han Xin, Xiao He, and Zhang Liang worked for him, and Liu Bang only needed to know how to use people. You can't always lead the troops in person every time you fight. Do you think that's the truth?"

Dr. Ma was right. Boss Zhao nodded again and again.

Song Weiyang said: "Your focus is on selecting talents, which employees are suitable for management, which employees are suitable for sales, you must be clear." After selecting talents, we should use practical benefits to encourage and drive them. Even if the product does not sell well, your job is not to rush to the front line of sales, but to start from the big aspects of opening up the reputation and making friends with the government and enterprises. Got it? The boss does big things, and small things can be handed over to employees, otherwise your company will never be big. ”

"Understand, understand, Dr. Ma said it so thoroughly, my boss used to be in vain. Boss Zhao was convinced.

Song Weiyang smiled: "Let's talk about the second question." If you learn from foreigners to produce cola, are you better than others in terms of popularity and taste? If you can't compare with others, your sales will definitely not be good. ”

"What then?" asked Boss Zhao.

"You're looking for your strengths. Song Weiyang said.

Boss Zhao asked: "Compared with foreign coke, what advantages can I have?"

"You are Chinese!" Song Weiyang said, "You are a domestic brand, a national cola, and a pioneer in the beverage industry to resist the great powers!"

"That's right!" Boss Zhao was ecstatic, "Thanks to Dr. Ma for his guidance, I will change the name to 'Patriot Coke' when I go back." ”

Song Weiyang looked at his watch and felt that it was almost there, so he took this Boss Zhao back to Shenye Building, and continued to drag time slowly along the way.

Walking to the door of the building, Boss Zhao took out 10,000 yuan from his bag and thanked him: "Dr. Ma, this is a little bit of caution, thank you for your guidance." ”

"Thank you. Song Weiyang smiled and put the money away.

Boss Zhao said again: "Dr. Ma, why don't you come and be our company's special consultant, I will pay you a salary of 3,000 yuan a month." ”

Song Weiyang pretended to force: "In Hong Kong City, the annual salary offered to me by Cheung Kong is 300,000 Hong Kong dollars. I didn't go because I was too little. ”

"That'...... That's me abrupt, don't mind Dr. Ma. Boss Zhao said embarrassedly.

"It's nothing, I won't stay long in Shencheng, and I will be transferred back to China Merchants headquarters in two months. Therefore, I can only say sorry for Boss Zhao's kind invitation. Song Weiyang said.

Boss Zhao hurriedly said, "Then I wish Dr. Ma great success." ”

After more than ten minutes of nonsense downstairs, Song Weiyang finally saw another "customer" come out, and he greeted Boss Zhao in front of him: "Manager Li, is the matter done?"

"Okay, I had a great chat with Director Liu, thank you for your help!" said Manager Li.

"We'll see you another day, then. Song Weiyang said.

"Goodbye. Manager Li left with a smile.

Boss Zhao asked, "What is this person here for?"

Song Weiyang said: "He is the manager of an enamel factory, and when the company is in trouble, he comes to our association for help. ”

Boss Zhao said: "Seeing him smiling so happily, the problem must have been solved, and your association really has a set." ”

"Generally, generally, it's within our part. Song Weiyang said with a smile.

……

finally sent the two "customers" away, Song Weiyang, Zheng Xuehong and Chen Tao, who rushed back, finally breathed a sigh of relief.

Deng Xinhua, who was at the same table, said: "Why does your association give out awards everywhere?"

"Help enterprises to engage in publicity, and we also make some extra money by the way. Song Weiyang explained.

"Then how much do you charge?" Deng Xinhua only knew that those trophies had to be charged, but he didn't know how much he collected, because every time he paid the fee, he took people to the bank and transferred them directly to their newly opened accounts.

Zheng Xuehong smiled: "Not much, 5,000 yuan per trophy." ”

"5000? That's too much, it's not made of gold. Deng Xinhua was suddenly envious to death.

Song Weiyang said happily: "Don't say it, call it a day and go home." ”

The life of the three of them is very luxurious, not only take a taxi every day, but also rent a house in the community in the city, and finally no longer have to worry about living in the countryside.

Back at the rented house, Chen Tao immediately cooked, while Song Weiyang took out the 10,000 yuan.

"Lao Zheng, this is yours. Song Weiyang counted 1,000 yuan to Zheng Xuehong.

Zheng Xuehong counted the money happily and asked with a smile: "Have you come up with ideas again?"

A few casual pointers. Song Weiyang said.

"You still have to have the ability, and you can make money by moving your mouth. Zheng Xuehong said with emotion.

Of the 50,000 yuan awarded each time, Song Weiyang and Zheng Xuehong both took 20,000 yuan, and the remaining 10,000 yuan was given to Chen Tao.

As for other windfalls, such as the 150,000 yuan for selling the enterprise management system and today's 10,000 yuan in consulting fees, Song Weiyang can take eighty percent alone, and Zheng Xuehong and Chen Tao each share one percent.

More work and more rewards, this is a plan for sharing the spoils that everyone agrees on.