Scammers can be roughly divided into two types: one is the hunting type, that is, finding the target and striking accurately, and the other is the casting of the net, that is, the person who casts the net all over the sky takes the bait.

If you choose the first option, in fact, Song Weiyang will make more profits. Directly target a local government or a certain enterprise, and if you go to the death, you can easily get millions or tens of millions of yuan. But this is too immoral, the standard hurts others and benefits himself, and Song Weiyang is not so bottomless.

So Song Weiyang chose the second option, you love me, and everyone takes what they need. Even if the other party finds out that they have been deceived, they will definitely enjoy it, and maybe they can drink together next time they meet.

And it's very safe, the people don't hold officials accountable, and there is hardly any danger.

Of course, a big liar like Shen Taifu who spreads the net is another story. This guy deceived 20 million in two months, and more than 1 billion in half a year, countless people went bankrupt, and the case directly alarmed the central government - this person has been arrested and will be shot next year.

As for why Song Weiyang is targeting the beverage industry?

Quite simply, it's summer, and the needs and difficulties of beverage companies are at their most prominent, and the chances of the other party taking the bait are much greater than those of other industries.

……

Turning back to Yuan Weidong, he threw the award certificate to the director of the factory office, but he didn't have time to arrange publicity matters, and immediately called the only college student in the factory.

"Xiao Feng, come and see, this is the enterprise management system that I spent a lot of money to develop by a master. Yuan Weidong said with a pleasant face.

Xiao Feng was momentarily confused: "Factory director, I don't study management, you can't understand it for me." ”

Yuan Weidong said: "Don't be modest, if you can't understand it, we old people can't understand it." ”

Xiao Feng had no choice but to bite the bullet and start reading, and after reading the content, he said, "It should be...... Possibly. ”

"What should be? What is feasible is feasible, and what is not feasible is not feasible. Yuan Weidong said angrily.

"Factory director, I really don't know how to manage," Xiao Feng was anxious and suggested, "You can go to Sun Yat-sen University and find Professor Zhang Hongbo from the School of Management." One of my classmates is a student of Professor Zhang, and he said that Professor Zhang's theoretical research on business management can be ranked in the top 10 in China. ”

Yuan Weidong thought for a while and said, "Okay, you put down your work and go to Sun Yat-sen University with me." ”

Two days later, under the recommendation of Xiao Feng's classmates, Yuan Weidong finally met Professor Zhang Hongbo.

After a few greetings, Yuan Weidong directly explained his intentions: "Professor Zhang, please see, this is the enterprise management system." I understood everything, but I didn't understand anything, and I didn't know where to start. ”

Zhang Hongbo glanced at it quickly and said with a smile: "Of course you don't know how to start, because this is just an outline." ”

"Am I being deceived?" asked Yuan Weidong.

"Did you pay?" Zhang Hongbo asked rhetorically.

"Not yet. Yuan Weidong shook his head and said.

Zhang Hongbo smiled: "That's right, the full version of the management system may have to be given money to get it." ”

Yuan Weidong asked, "Then what do you think of this outline?"

"I'll take another look. Zhang Hongbo put on his glasses.

In this regard, Song Weiyang really did not deceive people, he completely formulated a set of management systems that prescribe the right medicine according to the actual situation of the other party.

First of all, Yuan Weidong's company did not have computers and networks, so the two systems of MRP and ERP, which were popular in the United States, were directly abandoned.

Then, according to the characteristics of the beverage company's products, such as strong cyclicality, small product variety, and easy to cause inventory backlog, Song Weiyang integrated the three major models of SCM, OKP and LP, taking care of all aspects from production management to sales chain.

The temporary management system may have some errors with the actual operation, but it is definitely a hundred times better than Yuan Weidong's current extensive management.

As for why only one outline was given to the other party, it was very simple, first, he was afraid that Yuan Weidong would not give money, and second, the specific details still needed to be considered.

Zhang Hongbo looked at it casually at first, but soon became solemn. Although it was only a simple outline of the management system, it was eye-catching and in many places even inspiring.

For the study of business administration, China started very late in this area, and it has been less than ten years.

It was not until this year that Sun Yat-sen University was granted the right to confer doctoral degrees in business management, which shows that it is backward in terms of academic theory.

Well-known professors, including Zhang Hongbo, spend most of their time studying existing management models abroad. At first, they felt that those models and theories were very lofty, so they studied how to introduce them to China to promote the scientific development of Chinese enterprises.

The result is obvious, all kinds of water and soil adaptation, those domestic enterprises are desperate to death.

The crux of the matter is that professors like Zhang Hongbo understand theory but have no practical experience, while entrepreneurs like Yuan Weidong have experience but no professional knowledge. And they can't work closely together, which leads to the development of business administration in China into a castle in the air, and entrepreneurs can only explore on their own.

The state has also noticed this problem and sent college students abroad to study MBA programs in batches, which made the situation even more embarrassing.

Some students choose to stay abroad and are not willing to return to their home countries at all.

As for the students who returned to China, they were directly assigned to various state-owned enterprises.

The leaders of state-owned enterprises attach great importance to these treasures, let them sit in the office, let them carry out reports and publicity, and take them out to drink to fill the façade, but they are not allowed to interfere in the management of the enterprise. As a result, these high-end talents who were assigned to state-owned enterprises either became office oilers or chose to go abroad again.

Although private enterprises are red-eyed, they have no way to dig people up. The first is that state-owned enterprises grasp talents and do not let go, even if state-owned enterprises let go, those high-end MBA talents also look down on private enterprises, because the overall situation of China's private enterprises is bad at this time.

Theory and practice, talent and enterprise, completely disconnected!

Strictly speaking, Song Weiyang's management plan is also unsuitable, after all, the social environment has changed too much in the past 20 years, and he can only get as close to this era as possible. Even so, Zhang Hongbo saw in the rudimentary outline of the system that many management methods suitable for China's private enterprises.

Putting down the outline of the management system, Zhang Hongbo asked earnestly: "Director Yuan, which master is this management system from?"

As soon as he heard the word "master", Yuan Weidong suddenly had a bottom in his heart and said happily: "It is a doctor from the University of Hong Kong, and he is currently working as a guide in the China Association for the Promotion of Private Enterprise Development. ”

"Does China have such an institution?" said Zhang Hongbo, looking confused.

Yuan Weidong explained: "It is an association that China Merchants has just set up to help China's private enterprises progress and develop. ”

"I'm going to pay a visit and ask this doctor about business management. Zhang Hongbo said.

Yuan Weidong said with a smile: "Let's go together, and by the way, give money to buy the whole system back." ”

Song Weiyang couldn't guess that he had deceived people and deceived all the real professors, and maybe invited him to Sun Yat-sen University for academic exchanges......