On July 6, Luo Kai released the latest version of the promotional video of "Pleasant Goat and Big Big Wolf" in his personal blog, and announced the opening of the official V of "Pleasant Goat and Big Big Wolf".

At present, the number of fans of Luo Kai's Feixun blog has exceeded 20 million+, and he is no longer inferior to the first-line stars in the circle in terms of popularity, especially with the continuous sales of his debut album "Sky", so the attention of the blog is very high.

As soon as this special promotional blog came out, it immediately aroused the curiosity and surprise of countless fans.

"Cartoon? I thought it was a music video!"

"Embarrassed, does Brother Kai have a dubbing in it?"

"Ahhh

"I'm dizzy, this crossover is a bit big..."

Many fans are very strange, Luo Kai sings well, the stars are immeasurable, and the future is bright, why did he suddenly run to promote cartoons, and the painting style feels completely wrong.

Then Luo Kai updated his blog again, with the title of "I Have a Dream", explaining his original intention and goal of devoting himself to domestic animation production.

Only then did everyone know that he founded Chuxia Animation and invested in the production of "Pleasant Goat and Big Big Wolf" in order to fulfill his promise to his daughter.

It may sound a little incredible, but if you think about it, how much is a real father willing to pay for his beloved daughter?

It must be everything!

The blessings of fans immediately filled the comment area, and even the official V of "Pleasant Goat and Big Big Wolf", which had just been opened, skyrocketed millions of followers, and at the same time, the brand awareness of "Pleasant Goat and Big Big Wolf" was greatly increased on the Internet.

Taking advantage of this wave of popularity, the official V of early summer animation management launched a series of activities to draw prizes for fans' comments and forwards, and the prizes were naturally customized "Pleasant Goat and Big Big Wolf" doll toys.

These activities were quite successful, and they interacted with Gan Provincial Satellite TV, and as a result, there were many more adult viewers in the crowd who watched "Pleasant Goat and Big Big Wolf".

Gan Provincial Satellite TV naturally benefited a lot, and the ratings of the 18:00-18:30 period every night are rising, and due to the excellent reputation, more and more children are attracted to the front of the TV.

This inevitably caused considerable repercussions in the industry.

With the adjustment of policies, a large number of production companies have closed down, and the entire industry is shivering in the cold wind, and those who have the ability and strength have changed their production directions.

Pessimistic arguments such as "domestic animation is dead" and "there is no hope for this industry" occupy the mainstream, but now a dark horse has suddenly emerged in the circle, and the ratings have a trend of exploding, which makes people can't help but be surprised.

Many people in the industry immediately found the animated video of "Pleasant Goat and Big Big Wolf" to watch, and wanted to study the mystery, but after watching it, the first thought of most of them was - this thing can also be popular?

Originally, when domestic animation was booming, the slogan shouted in the industry was to catch up with the international trend and build an animation power, and there were even those who shouted a counterattack against Hollywood, and used enough strength in equipment investment and technology investment.

Just from a technical point of view, the level of many domestic animations is not much different from Hollywood, in fact, many domestic animation production companies are Hollywood outsourcers.

The animation technology of "Pleasant Goat and Big Big Wolf" is not worth mentioning at all, it belongs to the kind of ultra-low-level animation that can be used after a few years of animation production, the most ordinary 2D computer animation, there are no powerful special effects, and there is no hand-drawn art, which is something that any animator can easily control and regard as a pediatric.

How did such an animation succeed?

Simple story, simple character, simple picture...

After 10 days of broadcasting, the ratings easily exceeded 1%, and the TV station that broadcast was Jiangxi Satellite TV, not a strong station like Hunan Province and Zhejiang Province.

Some people can't figure it out, they don't understand, and some people start to think about it seriously.

There are also people who have a strong interest in "Pleasant Goat and Big Big Wolf" and wonder if they can get a piece of the pie.

Beijing, Violet Western Restaurant.

"Mr. Luo Kai..."

A gorgeous-looking woman said to Luo Kai with a smile: "You have such a deep relationship with our Beijing Satellite TV, your elbow can't be turned out, if you have good works in the future, you have to consider our Beijing Satellite TV first." ”

Luo Kai said with a smile: "Miss Fan is serious, of course I am very willing to cooperate with Beijing Satellite TV." ”

The woman's name is Fan Xinyao, and she is the deputy general manager of Jingcai Media, which is a subsidiary of Jingcai Satellite TV, mainly engaged in new media development, program production, procurement, advertising agency and other businesses.

Fan Xinyao was originally the host of Beijing Satellite TV, and after entering New Television Media, he was also in the system of satellite TV, so it is not wrong to speak on behalf of Beijing Satellite TV.

Luo Kai and Fan Xinyao originally knew each other, and they did not have any business dealings with Jingcai Media, but Fan Xinyao found him through Nie Xiaoqian's relationship and revealed his intention to buy the copyright of "Pleasant Goat and Big Big Wolf".

Under normal circumstances, there is no shortage of program resources for a big TV station like Beijing Satellite TV, if Beijing Satellite TV needs to buy cartoons and show a little bit of style, there must be a large number of industry companies pouring to the door, taking the initiative to send their own works for Beijing Satellite TV to choose at will.

That is, "Pleasant Goat and Big Big Wolf" has recently become popular, which has attracted the hearts of Beijing Satellite TV.

Of course, the big stage has the reserve of the big stage, and it will not take the initiative to degrade and contact the early summer animation, and the temptation through Jingcai Media has naturally become the best choice.

Fan Xinyao is also quite interesting, she didn't look for Luo Kai directly, but first found Nie Xiaoqian, and then pulled Mo Lan in, so there was a dinner in the evening.

The circle in the capital is said to be big, and it is really small to say small.

Fan Xinyao is indeed quite capable, she became a high-level member of Jingcai Media at a young age, she brought Nie Xiaoqian and Mo Lan to accompany her, and it depends on whether Luo Kai gives face.

There is no shortage of program resources on Beijing Satellite TV, but no satellite TV station wants to miss good program resources.

After thinking about it, Luo Kai said: "Miss Fan, you are a friend of Xiaoqian and Mo Lan, then everyone is a friend, so I'll just say it..."

"The premiere rights of "Pleasant Goat and Big Big Wolf" have been given to Gan Provincial Satellite TV, and this cannot be changed, but if Beijing Satellite TV needs to, I can hand over the replay rights to you, and the second animation of our early summer animation, "My Little Pony", can also cooperate with you, is this sincere?"

Fan Xinyao's eyes lit up, and she smiled coquettishly: "It's so sincere, Teacher Luo Kai, I toast you." ”

As she spoke, she picked up the red wine, her eyes rippling and seductive.

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The first one is sent.