Yuzhang, Jiangxi Provincial Satellite TV Building.

In the conference room, the morning meeting of the program department of Jiangxi Provincial TV Station was underway.

It was Zheng Hongbin, director of the program department, who presided over the morning meeting, he was obviously in a good mood, with a faint smile on his face, and the whole person looked refreshed.

What made him so happy was a ratings briefing just sent by the marketing department.

In the past four days, there has been a gratifying change in the ratings of Gan Provincial Satellite TV, and the ratings of a certain period of time have jumped from the usual 0.07% to 0.25%, more than tripled!

And this time period is 18:00-18:30, originally Gan Provincial Satellite TV did not have any ratings advantage in this time period, and now it has quietly ranked among the top ten.

For Gan Provincial Satellite TV, which has been struggling downstream, even a small increase in ratings is worth paying attention to and celebrating, not to mention such a big progress.

"This proves that we have introduced the cartoon "Pleasant Goat and Big Big Wolf" to early summer animation..."

Sun Yuan, deputy director of the program department, said: "It is very correct, according to the current audience feedback, our ratings in this period may be further improved!"

Bang Bang Bang!

There was a round of applause in the conference room.

Zheng Hongbin, who was sitting in the first place, said with a smile: "Director Sun is right, 0.25% is just the starting point, not the end. ”

He had reason to be proud.

The cartoon "Pleasant Goat and Big Big Wolf" is the project chosen by Zheng Hongbin, and he also contributed to the cooperation with Chuxia Animation, and invested resources to promote and cultivate it.

Although the contract money involved in this cooperation is not much, as the decision-maker, Zheng Hongbin bears a lot of responsibility, especially at his insistence, it is also risky to broadcast this cartoon at 18:00.

Now the results are very good.

On July 1, the first episode of "Pleasant Goat and Big Big Wolf" aired and there was not much repercussions.

This is normal, after all, the ratings of Gan Provincial Satellite TV are too low, and they can't rank any number in the country's satellite TV stations, and their influence is really weak.

But by July 2, when the second episode of this anime aired, the ratings had increased significantly, close to 0.1%, reaching the best level ever.

Then as of yesterday, a total of five episodes of "Pleasant Goat and Big Big Wolf" were broadcast, which actually raised the ratings of Gan Provincial Satellite TV to 0.25%.

To be honest, this is something that Zheng Hongbin didn't think of at all in advance, and in his opinion, it is a success to have an average rating of 0.1%.

0.25%, I really can't think about it!

The problem is that Zheng Hongbin knows very well that "Pleasant Goat and Big Big Wolf" is an animated feature drama with a total of more than 100 episodes, which means that it still has great potential to attract more audiences.

"There have been several calls from the customer service..."

A program director said: "The audience called, asking why "Pleasant Goat and Big Big Wolf" only broadcasts one episode a day, and asked us to show two episodes, of course, three or four episodes are the best. ”

Everyone couldn't help but laugh.

"Not to mention, my children also like to watch this cartoon..."

Another female employee said: "One episode is really not enough for him to watch, he likes Pleasant Goat very much, and he pesters me to buy Pleasant Goat toys, where can I find it for him!"

"There should be an early summer animation over there, right?"

"It seems that the last time they went to the welfare home for an event, they donated custom-made cartoon toys. ”

"Don't you dare to let my children know, otherwise they will definitely make a fuss. ”

"You say that this cartoon is actually very simple, and the technical content is not high, right, why do children love to watch it?"

"The image is well designed, the story is good, and the production is very conscientious..."

For "Pleasant Goat and Big Big Wolf", everyone had a heated discussion.

"Everyone, be quiet..."

Zheng Hongbin knocked on the table and said: "Everyone knows the current situation, and the most important thing for us at present is to strengthen the cooperation with Chuxia Animation, and we can't let others take advantage of it." ”

Zheng Hongbin's worries are not unreasonable.

The strength of Jiangxi Provincial Satellite TV is not strong,In terms of purchasing program resources,It's good to say it's careful planning,It's hard to say that it's very small,The copyright purchase contract signed with the early summer animation,Limited to only 50 episodes,Reserved the right of first refusal for the last 50 episodes。

Once "Pleasant Goat and Big Big Wolf" becomes a hot drama, then this contract will be a bit hot for Jiangxi Provincial Satellite TV, you must know that the premise of the first refusal of the next 50 episodes can only be obtained under the same conditions, if there is a higher price from another TV station, then it can be easily picked this peach.

The premiere rights of "Pleasant Goat and Big Big Wolf" sold by Early Summer Animation were originally at a loss, and if other TV stations offered a high price to cut off the beard, it must be difficult to resist such a temptation.

The more Zheng Hongbin thought about it, the more uneasy he became, and after the morning meeting ended, he personally called Luo Kai.

Coincidentally, when Luo Kai received a call from Zheng Hongbin, he was discussing the next development plan of the studio with Duan Hongrui and others at the early summer animation side.

"Uh-huh, okay..."

Luo Kai smiled and said: "Director Zheng, don't worry, I also hope that our cooperation can last a long time, well, goodbye." ”

Hanging up the phone, he said to Duan Hongrui next to him: "Gan Provincial Satellite TV wants to re-sign the contract with us." ”

Duan Hongrui smiled: "They must be in a hurry!"

As the first project of the early summer animation studio, whether it is Luo Kai or Duan Hongrui, they are particularly concerned about the premiere of "Pleasant Goat and Big Big Wolf" on Jiangxi Satellite TV, and they are learning about the ratings every day.

So the data that Gan Provincial Satellite TV has on the side, and the early summer animation also has it.

Zheng Hongbin didn't expect it, and Luo Kai didn't expect that the ratings of "Pleasant Goat and Big Big Wolf" would be so good.

In Luo Kai's memory, the original work of "Pleasant Goat and Big Big Wolf" was not famous at the beginning in the rebirth world, and it took a long time to slowly accumulate word-of-mouth and popularity, and finally exploded.

He was prepared for a long time, but he got an unexpected surprise.

And this situation undoubtedly shows that there is indeed a great need for domestic high-quality animation in the market, and the potential of this market is still huge, and Luo Kai's investment and construction in early summer animation is undoubtedly correct.

"We should add another fire..."

Luo Kai said to Duan Hongrui: "The more you burn, the better!"

Previously, out of concern about the uncertain market situation, he did not let go of his hands and feet to promote "Pleasant Goat and Big Big Wolf", now that this cartoon has been verified in the ratings, it can be promoted with great fanfare!

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