Some of the people who buy high-end are very low-key, and some prefer to be sought after by the media.

The first thing a high-profile person did when he got the shoes given by Yan Yun was to wear "unpublished" shoes and hang around in the pile of reporters before the media reporters outside left, attracting a lot of attention and extinguishing a large wave of films.

There are also some who are not interested in the mass media and have more followers, so they posted photos of themselves wearing new shoes on social media.

Coupled with the reporter who left with VR glasses, this time, Yan Yun wanted as much media exposure as possible.

Doing so is not only to provide a new way for the trendy brand Y· Do a good job of warming up the marketing of Y shoes.

It is also necessary to publicize the new patented materials that they have bought.

On July 7, 2015, after Yan Yun's second official Haute Couture show ended, creative director Yan Yan and his team entered the screen domination mode.

Yan Yun unsurprisingly dominated the pages of major fashion media.

Yan Ling, who had already occupied the entrepreneurial version, was upgraded to the level of "star" level as a "star".

Not only that, but Robot Brothers and Master Y have also unceremoniously dominated the headlines of the technology version.

Allegro is, of course, also the target of a lot of media pursuits.

Maison Yan II and Y· When Y is looked at separately, they are all small legends in their respective fields, and when they are combined, the energy is many times greater.

This is not a simple combination of two companies, but the integration of an entire fashion industry chain.

The ambitions of the founders of the two brands have been "revealed".

After moving from behind the scenes to the front of the stage, Y· Y's creative director's background has also been revealed by journalists from the fashion and financial fields.

Fashion reporters picked it up, but they didn't pick up the mysterious background of the legendary Yan Yun.

It turns out that Yan Yun and Yan Ling, brother and sister, are "self-made" and do not have particularly different backgrounds.

The family background in this team is not Yan Ling and Yan Yun, the two major shareholders, but Allegro, who ranks third.

The financial reporter picked up Yan Yun's previous investment relationship in Ian's private equity.

The "mystery" of Yan Ling, Qi Yi and the mysterious woman's dinner, which attracted a lot of attention two months ago, has also been solved.

However, the answer to this mystery is widely discussed.

There is a correct explanation of the relationship between Qi Yi and Yan Yun, but not many people believe in this truth, after all, the "unknown" Qi Yi has no way to connect people with Yan Yun's "mysterious background".

More people are more willing to believe a false report that behind Yan Yun, it is the private equity boss Ian who supports her.

Ian's family background is enough to deserve the word "mysterious".

This is the case with mass communication, where the truth is often swallowed up by a sea of false reports.

…………………………

After Yan Yun arrived in New York, he couldn't even stop arranging various interviews by Allegro during meal time.

A series of seemingly unrelated elements from the brother and sister of the Xiaoxiao factory in the small broken city, the Haute Couture fashion house in Paris, France, the wealthy family in Italy, Wall Street, and Stanford in Silicon Valley have come together to form an unexpected fusion.

This phenomenal "incident" has fermented to the present, and it is no longer limited to the attention of Europe and the United States.

There are also good multimedia in China who want to come and interview the members of this team.

Maison Yan II and Y· Y two brands, the Yan family brothers and sisters are the controlling shareholders.

The specific share distribution of the siblings has not been announced.

In the public information, Maison Yan II Yan Yun accounted for 80% of the shares, Y· Y is Yan Ling's 80% stake.

In other words, Yan Ling's shares in Maison Yan II are held by Yan Yun, who is in Y· Y's shares are held by Yan Ling.

In this way, when the brother and sister have not officially announced the relationship between the two brands, it is difficult for anyone to find out the relationship between the two brands.

After the press conference of the vast starry sky, when Yan Ling was interviewed, he had to joke from time to time that he was working for Yan Yun, and Yan Yun often said that he was a minority shareholder.

In most companies, the line between the boss and the "part-timer" is clear.

But Maison Yan II and Y· Both of these companies are wonderful, and the major shareholders "scramble" to say that they are not the major shareholders.

What's even more bizarre is that when Yan Ling and Yan Yun said this, they definitely came from the bottom of their hearts.

Until now, the brother and sister have really not discussed the specific issue of share distribution once.

In the early days of entrepreneurship, most of Yan Yun's money went into the insurance and fund markets, and Yan Yun only contributed and rarely contributed money.

Yan Ling is not a designer, but in Maison Yan II and Y· When Y was first established, Yan Ling's focus was also on domestic shoe factories.

Yan Yun is responsible for doing a good job of design, and Yan Ling is responsible for making money to support Yan Yun to do design.

Do your best to practice the ideals shared by the two of you.

Later, the trajectory of the studio's development was completely different from what the brother and sister had originally planned.

The two studios used different "major shareholders", not even for the sake of deliberate secrecy, as the media understood.

The only criterion for the trade-off is to see whose information is more convenient.

Yan Yun is based in Paris and registers Maison Yan II under Yan Yun's name. Y used Yan Ling as a major shareholder.

It's as simple, brutal and casual.

When the company was small, no one in the Yan family thought about the proportion of shares.

After the company is bigger, no one has time to think about this problem.

This kind of behavior is especially not like something that Yan Ling from McKinsey can do.

There are many brothers and sisters who rush to be the majority shareholders of the company, and cousins who are not the major shareholders of the company are really rare in the world.

Yan Ling and Yan Yun's common idea is: After the matter is completed, you will be in charge of the company, and I will be chic.

At this point, no one will let anyone.

The "world-class studio" that countless designers dream of, and the next legend on Wall Street that countless entrepreneurs can't ask for, are disliked by this brother and sister at the same time.

In the matter of who will manage the company in the future, no one has the slightest bit of subjective initiative.

In the past three years, the brothers and sisters of the Yan family have been busy with "not being human", and both of them can't quite understand how the older generation can be diligent and do the same thing, and once they do it, it will be a lifetime.

These two strange "businessman brothers and sisters" have invisibly reached a strange consensus, as long as the company's shares are not confirmed, the person who turns back and goes out is himself.

The brothers and sisters of the Yan family wanted to continue to deceive themselves, and after the media finished their regular reports, they began to gossip and brainstorm the "palace fight" in the future.

But even so, the Yan brothers and sisters chose to let themselves go, and when they were interviewed, they only answered questions directly related to the brand and design.

The more different versions of the story, the more Maison Yan II and Y· The more the topic of Y is hot, the longer it will last.