Chapter 102 Promoting Real Listings

After only a week off from the winter vacation, Ding Chi returned to the provincial capital. For this reason, her mother nagged for a while, and she shed tears when she was about to come, and her sister Ding Hui cried directly "wow".

It's not that he doesn't want to spend a few more days with his relatives, but the company's development is too unsatisfactory, and Ding Chi's heart is like frying oil and can't stay at all. And my father was obviously suspicious, and it was inevitable that he would be exposed after a long time, and it was actually difficult to justify himself several times, but my father didn't chase it deep and break it.

Sooner or later, parents will have to know about the company, but obviously now is not the time. In order to minimize parents' worries, the only way to make the company better as soon as possible is also the need for the company's development.

After arriving in the provincial capital, Ding Chi went directly to the company. Looking at the scene in front of me, the gloomy mood faded a lot, and my confidence doubled.

All the employees of the company have already been in place, the company is clean and neat, and the whole work is in order. Xiao Dan took the report for the first time, reported the information collected during the holiday, and also talked about specific views.

After reading it carefully, and deliberately paying attention to the key points, Ding Chi raised his head: "In this way, it is really like what you estimated, there is indeed a lot of water." ”

"At present, it can only be said that this is the case, and it needs to be further verified, after all, the sample size is too small and the representativeness is not strong. But I have a very bad hunch, maybe the authenticity of the listing is much lower than the sample data, it will be a very exaggerated ratio. Xiao Dan's expression was very serious, "No matter what the specific situation is, my work is indeed very inadequate, and I have not been able to verify it in time." ”

Ding Chi waved his hand: "Let's ignore the truth first, but it's obviously not your responsibility, and if there is a mistake, I don't think about it." What's more, you have not been idle, and it is rare that all work can be in the current situation. ”

Xiao Dan's throat moved a few times, and she didn't say anything, but the eagerness in her eyes showed that her heart was very warm and moved.

"Just do what you say, find out in batches according to the steps, and then make a decision according to the situation. Ding Chi said, and picked up the report again, "Leave this first, and I'll take a good look at it." ”

"Okay, I'll start arranging it right away. After answering in the affirmative, Xiao Dan left the room.

Ding Chi's brows furrowed quickly, staring at the report on the table, and muttering softly: "Will it be lower?" ”

"Ding Woo Bang", the bell rings.

Glancing at the caller ID, Ding Chi picked up the phone receiver: "Hello, this is Yuanding Jinsheng Real Estate Consulting Company, you are ......"

"Yuan Ding in this life, the name is good, and you will be 'let's do it' all day long, but you don't do anything. It is said that it is a house in such and such a place, and it is said that it is commissioned by such and such a person, and how good it is, how big it is, in the end it is all 'bullshit'. I ran all the way to see that it wasn't that place at all, from the head of the special mother to the crotch bone. The owner of the house lives there well, and he didn't entrust you at all, and he was about to be depressed by you. Even if there is a house, it is not at all what you say, either it is small and pitiful, or the place is aggrieved, or it is simply ...... Special mother's, cough cough, special mother's ......" The fire in the earpiece is getting louder and louder, and the scolding is endless.

Ding Chi listened patiently, and finally took a moment to speak: "Uncle, don't get excited, extinguish the fire." Where is the house you are talking about, is it really the house provided by Yuan Ding in this life? Is there a mistake in this......

The other party shouted: "I still don't admit it, who are you?" October 18 trial business, November 18 officially opened, people are full of spirit, and their mouths are like smeared honey, but it's ...... Who are you? What do you care about? I'm looking for that woman, surnamed Xiao, looking for your leader. ”

"I'm an employee of the company, so I can ask Store Manager Xiao to call you back. After replying, Ding Chi asked, "By the way, how did you find my number?

"My ...... Why, do you want to retaliate? "......The other man obviously had a misunderstanding, and after scolding him repeatedly, he lost his voice.

Ding Chi dialed back several times in a row, but no one answered at all, and finally it simply became a busy signal.

Starting from the next day, under the unified arrangement of Xiao Dan, all employees of the company took action and used telephone visits and on-site visits to investigate and verify some of the houses.

As the investigation and verification progressed, Ding Chi's heart became tighter and tighter, and more than a week passed, and his mood almost sank to the bottom.

Although the sample is only 100 units, accounting for a very low proportion of the total number of houses, it involves all directions in the suburbs and urban areas, southeast, northwest and middle, and the types of houses are diverse, and the house types and areas are also very rich, and the representation is very strong. It is these 100 sets that have been verified, and the proportion of data is really amazing, which can be said to be shocking.

Twelve percent of the listings are physically real, the other 88 percent don't exist at all, and nearly 90 percent are fictitious. On this basic data, only half of them are really commissioned, and most of the house information is beautified. In the process of personally participating in the visit, looking at those samples that were obviously inconsistent with the facts, Ding Chi's cheeks were hot for a while.

Before the initial trial operation, Xiao Dan made a special suggestion to verify the listing, but he still felt that he was making a big fuss and politely refused. Now it seems that he is too arbitrary and self-righteous.

As a branch, Weidu Yuan Ding Jinsheng Company obeys the management of the head office, and also shares the resources of the superior company, of which real estate resources are the top priority. When he first joined, Ding Chi paid a lot of attention to the listing, but the focus was on "quantity" and "quality", and authenticity was not in the scope of screening at all.

According to Ding Chi's understanding at that time, as a big name in the industry, the head office should be real, especially the absolute physical reality. But now it is so unbearable, is it the head office's consistent behavior, or is it specifically aimed at himself, why did Yuan Yuan do this? What is the benefit to him, what is the benefit to the head office and its subordinate companies, and what is the benefit to the entire industry? Obviously, it will do more harm than good, but why did he do this, or is there something hidden in it?

Xiao Dan knocked on the door and came, interrupting Ding Chi's thoughts.

Her expression was not very good, and her voice was tired: "Mr. Ding, I have verified the data again, and it is indeed shocking." At present, it is only the physical, consignment, and information that are not true enough, and if there is a problem with the real price, it will be troublesome. ”

"The implementation of real housing services, physical authenticity, entrustment authenticity, information authenticity, and price authenticity. Ding Chi has made up his mind.

"But...... Will the head office have ideas? Will it touch the implicit rules of the industry? Can you compromise your marketing strategy or report to the head office?" Xiao Dan expressed deep concern.

Now very annoyed by Yuan Yuan and the head office, Ding Chi categorically refused: "No need, this is not a marketing strategy at all, but a pure deception." I've learned that we're not alone in implementing real listings, and some consulting companies have already taken the lead. With the strong desire to improve living conditions and the desire for intermediary services to provide services, we must make the right choice and implementation. If there is no trust, we cannot be dishonest with customers and the market, and we cannot be dishonest with our hearts. ”

"Okay. ”

Two days after the affirmative response, Xiao Dan came up with a more specific plan, and after Ding Chi's approval, the real housing service was officially implemented, and the company was very busy, and the workload was too large and too complicated.

The launch of the pure real housing service immediately caused a strong response, and it also attracted the attention of all parties, and naturally reached Yuan Yuan's ears.

When he first received a report from his subordinates, Yuan Yuan's face was very ugly, but he quickly regained his composure and said to his subordinates: "You don't need to ask, what should you do." In addition, the franchise fee in the second and third quarters should be paid by the subordinate companies as soon as possible, and those who pay in advance can be discounted by 20%. ”

"Is there a connection? This ......" the subordinate hesitated for a moment, not understanding what he was saying.

"Understand to execute, not to understand to execute, don't ask why. Yuan Yuan gave an attitude, and then added, "Pay attention to the situation over there at any time." ”