The full name of Haute Couture is Chambre Syndicale de la Haute Couture.

The concept of haute couture was born in France in the 17th century and was officially born in 1858.

Haute Couture has been abused all over the world since the eighties.

There are many relatively junior designer brands in China, which talk about high-end customization at every turn, and often hold so-called high-end custom conferences.

But the real haute couture (Haute Couture) with "aristocratic" blood, for now, there is no brand in China that can do it.

It's not a hype, sell your clothes a little more expensive, and you can become Haute Couture.

The conditions for obtaining the Haute Couture certification are quite demanding:

1. Must have a studio in Paris with at least 15 full-time employees.

2. Must participate in the Haute Couture Fashion Week held in Paris in January and July every year, and each season must present more than 35 original pieces, including day wear and evening wear.

3. Only for a very small number of private customers tailor-made, each piece of private customization must be tried on at least once by the customer, and adjusted according to the actual situation of the customer. (Usually you go to Paris for 3~5 try-ons.) ）

4. Each studio must hire more than 3 full-time models and more than 20 full-time manual technicians all year round to be responsible for the handmade sewing, embroidery and other processes of high-end customization.

After meeting all the conditions listed here, it will be approved by the French Ministry for Industry before it can be officially named "Chambre Syndicale de la Haute Couture".

There are very few brands in the world that can afford a Parisian haute couture atelier (fashion house).

Many well-known international luxury brands have either never had Haute Couture, or they just can't do it after a few years.

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Allegro asked Yan Yun which haute couture fashion house was wearing clothes, but Haute Couture Maison, a real haute couture, was really just a concept for Yan Yun, who had never been to Europe before.

“It must be Maison Yan II. (That must be the fashion house of Yun II~)" Yan Yun replied with a smile.

The II after Yan II is the Roman numeral 2, which is to be pronounced The Second.

The second is more commonly meant second, but the first generations in the aristocratic inheritance are also expressed in this way.

For example, Queen ******Elizabeth II is pronounced Queen Elizabeth the Second.

This is also the case of the first king of the Italian kingdom associated with the origin of the Allegro family, Victor Emmanuel II.

Yan Yun because there are two Yans in his name, YanYan = Yan 2 = Yan II.

pronounced YanYan as Yan the Second (Yan II), Yan Yun deliberately made fun of herself for not seeing much of the world, and explained to Allegro with a little humor that the clothes on her body were made by herself.

Allegro is a frequent customer of haute couture, and she knows that the haute couture fashion house that Yan Yun is talking about does not exist, and it is easy to tell from Yan Yun's expression that she is joking.

Allegro reacted and said that if Yan Yun paid special attention to the silhouette and craftsmanship of the garment, he should go to Chambre Syndicale (the school of the Paris Haute Couture Guild, the school of the guild that held the Haute Couture Fashion Week) to learn hand-sewing and three-dimensional tailoring.

Allegro also joked that if Yan Yun did her own haute couture, she would definitely be Yan Yun's first customer.

Since it's a joke, forget it.

…………………………

But the more counterintuitive opinion thing is that in this world, most genius ideas are derived from crazy ideas.

After Allegro finished speaking, Yan Yun, a rookie and a layman, really went to study Haute Couture haute couture.

After Yan Yun learned that the threshold for Haute Couture was very high, she also learned a fact that made her feel extremely devastated.

In France's haute couture fashion house, except for Chanel, which has almost 200 regular female customers and can make a profit every season, other haute couture studios are basically in a state of loss.

Many people understand haute couture as sky-high prices, and often hear about millions or tens of millions of haute couture.

For example, in 2001, Chanel received an order for a 7.1 million euro haute couture dress at the Haute Couture salon at 31 rue Cambon in Paris, which took 60,000 man-hours until 2006.

A piece of clothing, tens of millions of dollars. But these are special columns.

The normal price of a haute couture piece is in the range of 3-400,000 euros (almost 20-3 million yuan).

Day wear is cheaper, evening wear is secondary, and haute couture wedding dresses are the most expensive.

The Haute Couture is usually gorgeous, and the only one of the more simple Chanels is the most expensive.

Chanel's position in the field of haute couture is unshakable, and only the chief tailor of Chanel haute couture can make the fabric wear to the customer without any sense of tearing.

Since haute couture clothes are sold so expensive, how can they still lose money?

So how could Lamborghini be bought by Volkswagen when it was sold so expensive?

The reasons are all the same.

Top-level luxury goods have always been high and low.

Haute couture is an even more exaggerated luxury than Lamborghini, and most people who can afford Lamborghini cannot afford real haute couture at all.

People who know about cars may say that Lamborghini is sold in China, and the price exceeds 3 million in minutes, and Lamborghini can't afford haute couture, which is pure nonsense.

But there is no way to explain the problem in such an analogy.

How long can a car be driven, and how long can a piece of clothing be worn?

Haute Couture has two seasons a year, and each season has to be renewed, and there is no reason why you wear the clothes of the season all the time when you wear haute couture.

More than 3 million per minute, that is the price of Lamborghini in China, and the price in Europe and the United States is much lower than in China, less than half of the price.

Even according to domestic prices, will three million people who buy a car spend 3 million to buy a piece of clothing?

The vast majority of people, of course, don't do that.

It is true that 3 million pieces is a relatively expensive high-end piece, and the normal one is hundreds of thousands.

But when a woman buys clothes, how can she buy only one piece in a season?

Day clothes and evening clothes have to be bought in turns, and they are changed in turns, and when they buy a season of haute couture, 3 million is a normal price.

People who can buy such clothes for a long time and on a regular basis are definitely a few stars in the rare.

A woman who really buys haute couture on a regular basis is the same concept as the kind of man who has the money to change several Lamborghini, Aston Martin, and Bugatti a year.

Such people are not something you can find with an advertisement.