The Time Cafe has been renovated, but it is not still open, and it has been training its staff.

Well, the main reason is that Song Weiyang has not yet determined the business route. His long-term plan is to build a boutique chain café, but judging from the current consumption power around the Pentagon, it is obviously impossible to take the high-end route, and Starbucks will definitely lose money when it comes.

Therefore, Song Weiyang thought about it and decided to focus on the low-end market and focus on the mid-range. The store also sells staple foods such as fried rice and noodles, which can only be enjoyed at a separate restaurant, or delivered to guests in the video hall and karaoke room on the second floor.

The decoration of the second floor took the old nose, and the soundproofing materials were not easy to buy. At this time, the sound of those karaoke rooms can be transmitted all over the street, and I don't know what sound insulation is.

The chef and the foreman have been recruited, and a few beautiful girls have been recruited. Especially those girls, they practice etiquette every day, and Song Weiyang picked the most clever one to teach her freshly ground coffee and freshly squeezed juice - with the students' spending power, it is estimated that instant coffee and juice will be the main force.

The supplier has also been contacted, and when the new semester begins, a few more aunts will be recruited to officially open for business.

The girls were practicing downstairs, and Song Weiyang and Lin Zhuoyun hid upstairs in the two-person world.

Lin Zhuoyun has ended her career as a lecturer, but she has to wait until after the Spring Festival to take the postgraduate entrance examination, and she can study to be a café manager while reviewing in the past six months.

"I've been waiting for three years, and I want to wait for an opportunity! I want to fight for a breath, not to prove that I'm great, I want to tell people that what I lost must be returned!"

Brother Xiao Ma was swearing on TV, but Lin Zhuoyun didn't watch the videotape. Her head rested on Song Weiyang's thigh, and she held a stack of photos in her hand: "This one is good, this one is not bad...... Wow, this one I'm so much prettier than the diva!"

Song Weiyang stroked her hair and said with a smile: "You are more beautiful than her in every one, just like I am more handsome than Dou Wei in every one." ”

"Be humble," Lin Zhuoyun felt happy in her heart, probably because she had learned badly from Song Weiyang, and added, "Although what you said is the truth." ”

"Haha, you stinky too!" Song Weiyang smiled and pinched her face.

At the end of the concert that day, Song Weiyang specially invited Moyan Sanjie to have a meal, and of course Queen Wang also participated.

The three heroes of Moyan don't understand the world, and they don't take Song Weiyang, the big financier, in their eyes. But Queen Wang is very discerning, taking the initiative to toast closely, and holding Lin Zhuoyun's hand and whispering, as if the two are good sisters who have been separated for many years.

Of course, because Song Weiyang "created" "Dream Chasing Pure Heart", Moyan Sanjie still didn't treat him as a nouveau riche with only a few stinky money.

After Dou Wei drank high, he slapped Song Weiyang's shoulder and said, "Boss Song, you have this song, the lyrics are well written, but they don't have my appetite." It's too fake, space, it sounds bloody, but in fact, they are escaping reality and pouring themselves ecstasy soup. ”

Song Weiyang said with a smile: "There is black, there is white, you reflect the darkness of reality, you are not allowed to sing the praises of light and transmit positive energy? If a person encounters setbacks and is emotionally depressed, he needs external strength to cheer him on." Is it possible that listening to this song will cheer him up and even change his life?"

Dou Wei paused for a moment, and suddenly smiled: "That's right, society needs chicken soup for the soul." ”

"Why do you say so much, drink!" He Yong raised his glass and said, "Come, Boss Song, let's take one, thank you for sponsoring the concert!"

"Cheers!" Song Weiyang smiled.

Zhang Chu is more shy, he doesn't talk during the whole process, he almost asks and answers, and he is not born to be a star.

In other words, these three people are not stars material, they position themselves as singers.

As for He Yong's violent temper, it is scary to say. He was wronged when he recorded "Junkyard", and he couldn't release it immediately after recording, so he actually went to the company boss with two axes, trying to snatch back the master tape of the album he recorded.

This kind of person is actually very naïve, and when he treats you as a friend, he can dig out his heart.

After eating a meal, not only did she take dozens of group photos, but Lin Zhuoyun also got Wang Tianhou's contact number and mailing address in Hong Kong City. Perhaps, it was Wang Tianhou who took the initiative to give it.

……

The national tour of the three heroes of Magic Rock was huge, the entertainment media rushed to report it, and very Coke was also frequently mentioned.

The power brought by idols is that their fans began to drink very Coke and wear "Chinese ♥" sea soul shirts and T-shirts. Although Dou Daxian and they don't like "Dream Chasing Pure Heart", fans are very popular and quickly appear on the major radio lists.

Moyan Records is very excited about this, and is already planning to send the three to the Spring Festival Gala. In the past, these rock singers sang some realistic content and burst with negative energy, but now they finally have a positive energy song, of course, they must take advantage of the opportunity to expand their influence in mainstream society.

However, it is a little suspenseful, because the Spring Festival Gala has to be rehearsed several times, and each rehearsal may encounter difficulties. can endure it once, if it is more than twice, it is estimated that Dou Wei and He Yong will be able to scold their mother on the guitar on the spot.

In any case, the whirlwind of very Coke is blowing.

And in the face of the summer offensive launched by Very Coke, what was the reaction of Coca-Cola and Pepsi?

No response!

Here's why–

First, Coca-Cola and Pepsi belong to the Big Mac, just like veterans who have been on the battlefield for many years, and there is no need to take the war book of the unknown young general.

Second, they are powerless to fight.

At this time, the organizational framework of the two colas in China was extremely loose, and they had joint ventures with different Chinese companies and in different places, and the annual advertising and promotion expenses needed to be shared equally among these cooperative enterprises. In the short term, they want to coordinate companies and bottling plants and organize a unified promotional campaign, which is an impossible task.

As a result, the two colas could not invite local Chinese stars to shoot local Chinese advertisements, and they directly took the original American advertisements with Chinese. Of course, it may also be a special propaganda strategy, American advertising represents American identity, which inherently means a trend and foreign atmosphere for Chinese people. You don't see, a good domestic brand, you have to invite some foreign devils to advertise.

This situation continued until the United States bombed our embassy, and the American identity suddenly became uneasy. Coca-Cola and PepsiCo changed their publicity strategies in order to survive the crisis, and only then began to invite Chinese celebrities to shoot local Chinese advertisements.

Let's talk about policy.

Before the 90s, although China allowed foreign colas to be sold domestically, it had been limiting their growth. That is to say, if there is a market, you can't sell more, and the annual sales growth rate is fixed, which is one of the reasons why Tianfu Cola can occupy 75% of the Chinese cola market.

After the southern tour of '92, the Chinese market was opened up all of a sudden, and foreign brands began to invade on a large scale.

However, the Chinese government has not completely lifted the restrictions. Take beverages as an example, although the two colas have eaten China's seven major beverage brands in a joint venture, they cannot directly abandon the original brand, and must retain at least 30% of the domestic brands. For example, Pepsi Cola and Tianfu Cola have a joint venture, and according to the regulations, Tianfu Cola must account for more than 30% of the beverages produced by the joint venture company.

As a result, how do foreign devils play?

In 1995 alone, Coca-Cola built 10 bottling plants in China in one go, and Pepsi also built factories like crazy. There are many joint venture companies, which specifically retain those unknown domestic brands, deliberately suppress well-known domestic brands, and even sacrifice their legitimate business interests for this purpose.

Tianfu Cola can still be seen on the market, but due to the frequent shortage of stock, it is directly abandoned by dealers around the world, and it cannot be sold in the mountain city at all. The blank market left by these distributors was filled by PepsiCo, thus circumventing the Chinese government's restrictive policies.

This is a clear violation of government policy and contract terms, and last year the two colas were trembling for fear of being slapped in the face. Then they found out that there was no, and there was no one to sanction at all, so this year they intensified their efforts and lawlessness!

Xifeng's very Coke, clearly "stole" the recipe of Tianfu Cola. In the face of this situation, Pepsi Cola was a thief, and he didn't wipe off his shit, so he didn't dare to stand up and sue Xifeng for infringement.

The price of Very Coke is the same as that of two Coke, both of which are 3 yuan.

However, the promotion of very Coke is a bit fierce, a bottle of Coke has a little point, 20 points can be exchanged for "Chinese ♥" T-shirts, 80 points can be exchanged for radios, and 3800 points can be exchanged for domestic color TVs. As a result, very Coke bottles have become a sought-after item, and children can pick up bottles on the street when they have nothing to do, and just get 40 Coke bottles to change for T-shirts.

There was a guy who went crazy for money, paid for his own custom bottles and caps, and then ran to redeem the grand prize (car), and was directly twisted and sent to the police station - each bottle of Coke has an anti-counterfeiting mark and number.

Almost all-round three-dimensional sales promotion, and then with the old taste of Tianfu Cola, the inherent channels of Xifeng Company, and the patriotic public opinion atmosphere of the whole society, Very Coke directly grabbed 3.5% of the market share of Chinese Coke in the first month of listing.

By the second month, this figure climbed to 5.2%, and in the third month it rose directly to 7%.

The media exclaimed: China's cola market has officially entered the era of "red, white and blue" three-legged!

Coca-Cola and Pepsi can only stupidly watch their competitors encroach on the market, as mentioned earlier, they can't engage in publicity and promotion wars, and some major partners are unwilling to pay for advertising. Moreover, their advertising fees on TV stations have always been charged twice as much as domestic beverages. If they want to carry out a national promotion, they have to spend at least half a year planning and coordination.

In addition, their cola puree has always been imported from abroad, and transportation and tariff costs account for a large proportion. If Song Weiyang is crazy, he can directly fight a price war, and when foreign cola is not large-scale in China, they can't afford to fight a price war.

This is the advantage of local operations, and it is impossible for foreign cola to produce puree in China for the sake of secrecy.

Of course, Song Weiyang also has a disadvantage on his side, because the joint ventures with Yang Cola are all large units, such as COFCO. This has led to high-end hotels, important occasions, rail, and air transport systems...... Very Coke can't participate for the time being, that's the private place of foreign Coke.