177 [Circle]

In mid-August, the weather was hot.

Song Weiyang went back to his hometown to check the company's specific situation. Yang Xin's management ability is very good, and all aspects are orderly, but there are still a few problems - the company is developing too fast, and there are chaos in all aspects of production, transportation and sales.

Chen Tao went to Cijing some time ago and invited Tan Xisong, director of the CCTV Advertising Department, to have a meal. The two women chatted happily, Tan Xisong took Chen Tao to visit several leaders, and successfully sponsored the CCTV ace program "Quyuan Miscellaneous".

The ratings of "Quyuan Miscellaneous" are super high, but the commercial revenue is very low. Because this is a producer-centered program, producer Wang Wenhua has the final say on everything, and even the director of CCTV can't command it. Wang Wenhua used to work in the Central Commission for Discipline Inspection, and her background was very hard, she refused to commercialize the show, and she pushed back those who wanted to sponsor her.

But since last year, CCTV has begun large-scale commercialization reform, which is the trend of the times, and the producers of "Quyuan Miscellaneous" can't stop it.

Chen Tao visited Wang Wenhua five times, and finally let the other party loosen his tone. Wang Wenhua said that the title is absolutely not allowed, and no one wants to name "Quyuan Miscellaneous Altar".

So the following agreement was reached: Xifeng Iced Tea sponsors 1.5 million yuan of "Quyuan Miscellaneous" every year, and the host must say "Drink Xifeng Iced Tea and watch Quyuan Miscellaneous" for each episode of the program. Every 3 minutes of the program, the words "Xifeng Iced Tea" and the logo must appear at the bottom right of the screen for 30 seconds.

The positioning of Xifeng Iced Tea is "close to the people", so I asked Ge Wei to advertise and endorse, and now sponsor "Quyuan Miscellaneous Altar", which can be regarded as a complete merit.

After playing with Chen Tao for two days, Song Weiyang went to the mountain city and visited the Xikang Provincial Institute of Traditional Chinese Medicine, and then returned to Shenghai by plane.

Waiting for him, another ball, arranged by Citibank.

"I don't have to go. Lin Zhuoyun has recently become obsessed with ground coffee, and she studies and discusses with the girls in the store every day, and other waiter girls have become their experiments (tasting coffee).

Song Weiyang threw the skirt to her: "Change it on, just treat it as if you were going to play." ”

One in a T-shirt and jeans, the other in a green dress, doesn't look like they're going to a business ball.

When they arrived at the ball, they found someone dressed even colder: a white shirt with sleeves rolled up, the corners tucked into the waistband of their trousers, and a pair of cloth shoes on their feet. This product does not look like a local tyrant, but is more like an old cadre of an agency who has made a fortune.

However, this person is the focus of the audience, because his name is Mu Zhong!

Many years later, Feng Xiaogang had evolved into a small steel cannon, and he recalled Mu Zhong and said: "Under the leadership of the boss (Mu Zhong), he drove into the mountains, and the boss's men pointed to one mountain after another along the way and said: 'This is our land, this is our mountain. Director Zhang Jianya drank a few cups of tea and was in urgent need of urine on the way. I said, 'Bear with me, don't pee on the boss's turf.' He said with a bitter face: 'Who knows how big the boss's territory is.' The car traveled for about 20 minutes and stopped at a mountain pass. Zhang Jianya said: 'It should be out of the boss's territory, I really can't hold it back. When he came back from peeing, he asked his boss's men, 'Is this still your boss's land?' and the men replied, 'It's still here, but it's not after the front.' ’”

This year, Mu Zhong sent another communication satellite into the sky, and he plans to launch 60 of them in three years to cover the entire earth.

"Hello Boss Mu!"

"Hello Mr. Mou!"

One after another, they shook hands with Mu Zhong, including foreign company executives, local entrepreneurs, and European and American diplomats stationed in Shenghai.

Mu Zhong stepped on cloth shoes and rolled up his sleeves, chatting and laughing with these people, and always occupied a dominant position.

There were too many people, Song Weiyang couldn't squeeze through, so he simply took Lin Zhuoyun to hide in the corner and eat.

Not far from the door are two foreigners and a couple of local businessmen who are talking about building a club. It's a pity that there is no one to take the lead, there is a lack of characters with enough appeal, and every time we get together, we talk about it, and the club just can't be built.

Today, there are two wealthy clubs in China, both in Beijing.

One is called "Chang'an Club", located at No. 10 Chang'an Avenue, initiated by Li Chaoren and Huo Daheng of Hong Kong City, the entrance fee for individual members is 16,000 US dollars, and the entrance fee for corporate members is 180,000 US dollars, and the members are mainly composed of business people.

The other is called "Beijing Club", located in Xinyuan South Road, initiated by the son of Hong Kong City real estate developer Xu Daheng and Li Chaoren, the entrance fee for individual members is 100,000 yuan, and the entrance fee for corporate members is 125,000 yuan (1,350 yuan per month), and the members are mainly composed of foreign company presidents and consulate personnel.

On the Shenghai side, it would take two years to see a "Shenghai Club" pop up, with members including local businessmen, foreign executives and consulate personnel.

These are circles, and connections are the mainstay.

At today's ball, except for some special invited guests, the other participants have to pay money. Song Weiyang didn't pay for it, not because he had a big face, but because Citibank wanted to develop him into this circle. As long as the businessman comes a few more times, he will generally stay, just like taking drugs, he can't quit.

Right now, there is a person who has done everything possible to get in, handing out business cards everywhere, and even sending business cards to Song Weiyang, who is dressed in ordinary clothes.

"Hello, contemptible Cai Zhiping, I don't know your surname?" the man smiled and handed over his business card to talk.

Song Weiyang said with a smile: "Don't be expensive, your surname is Song." ”

Recently, very Coke has developed rapidly, and there are reports about Song Weiyang everywhere. Cai Zhiping immediately reacted: "Xifeng?"

"Exactly," Song Weiyang glanced at the business card and said with a smile, "The Textile Group is famous." ”

"Let Mr. Song smile," Cai Zhiping's expression was a little embarrassed, "Actually, our textile market is not as embarrassing as the outside world rumores." As the central city of the Yangtze River Delta, Shenghai needs such a large professional market, and the current difficulties can be overcome. I already have a detailed plan......"

Cai Zhiping began to talk endlessly, peddling his business plan, the purpose was nothing more than to fool Song Weiyang into throwing money into investing.

At the beginning of this year, a large textile market was suddenly built on a wasteland in Shenghai. On the day of the opening, countless speculators came to lease and buy shops, which made Cai Zhiping and his partners make a lot of money. Two or three months have passed, due to the inconvenience of transportation, there are no merchants to seek rent in this shabby place, and all the shops in the hands of speculators have been smashed.

Now Cai Zhiping just wants to attract more people into the pit and save enough funds to build the station by himself. Once the station is built, it will be able to attract merchants to settle in, and then buy dozens of buses to pick up shoppers for free.

Don't look at this person who is embarrassed now, he is the president of the Shenghai Zhejiang Chamber of Commerce. Historically, his plan to pull investment failed, no one wanted to invest in the money-losing goods, he spent half a year borrowing everywhere, and even borrowed 250 million yuan, ate the shares of the partners who were scattered, and bought more than 60 buses in one breath to solicit customers for free, so that the textile market prospered rapidly, and the annual turnover reached 3 billion at the peak.

"How much money do you need?" Song Weiyang asked directly.

"The more the merrier. Cai Zhiping said.

Song Weiyang said: "After September, I can invest 15 million. ”

"Are you really willing to vote?" Cai Zhiping was a little incredulous. In the past two months, his leg has been broken, none of the fellow Zhejiang businessmen are willing to invest, and the former partners are also clamoring to withdraw their shares.

Song Weiyang nodded and said: "I am a customer of Citibank, and you send the relevant documents and statements of the textile market directly to Citibank for evaluation to see how many shares my 15 million can occupy." ”

Cai Zhiping did not fool the joy of success, but said: "Mr. Song, I must explain the situation first. The current situation in the textile market is very bad, you have to think about it carefully, I don't want you to invest in the shares, and then withdraw like other partners. I'm at odds with my partners right now, and I have to do my best to implement my development plan. ”

"No problem, just like you said, Shenghai really needs a specialized large-scale textile market," Song Weiyang said, "Your textile market is the only large-scale textile market in the whole Shenghai and the surrounding areas, it is impossible for it to fall, and the Shenghai municipal government will not watch it fall down." Moreover, after I invested in the shares, I would not interfere in the management, and would only have people from Citibank check the finances on a regular basis. ”

"As the CEO of Xifeng, Mr. Song really has a vision," Cai Zhiping stretched out his hand and said, "I wish us a happy cooperation." ”

This is the benefit of the circle, if Song Weiyang does not come to the party today, it will lose an investment opportunity. The 15 million yuan smashed in, and then sit and get dividends every year, the more prosperous Shenghai develops, the higher the profits of this textile market.