Burbank, inside the studio of ABC TV, "Good Morning America" is broadcasting.

"You've been focusing on charity lately?" asked Tom Cruise across from the host.

"Yes. Tom Cruise said, "I want to help as many people as I can who are in need. ”

The moderator then asked: "But there are a lot of media outlets that are questioning your original intention in launching these events, thinking that you are putting on a show." ”

Tom Cruise smiled charmingly and said, "On this point, Ronan once told me that some things can work if they are done, and they are a hundred times better than doing nothing. So, after Ronan and I saw it once, we were desperate to do something, I didn't know how to comfort them, I could only provide them with as much material assistance as possible, improve their medical conditions and recuperation environment. ”

The host asked, "Is this why you started the Ice Bucket Challenge?"

Tom Cruise said: "I want more people to know about this group in need and help this group in need. The power of one person is limited, and if the whole society participates, the effect will definitely not be the same. ”

The host nodded slightly: "You called on Ronan Anderson, Will Smith and David Beckham to participate in the ice bucket challenge on Netflix?"

Tom Cruise said directly: "Actually, yesterday they had already responded to be part of the campaign. ”

"I know. The host said, "Because we brought in Will Smith." ”

Will Smith then took the stage, hugged Tom Cruise and the host, and said a few words briefly, and the topic turned to the ice bucket challenge.

At the suggestion of the host, Will Smith was on the show and completed the ice bucket challenge.

And invite the hosts, Michael Bay, and Charlize Theron to participate in the Ice Bucket Challenge.

From point to surface, this ice bucket challenge activity spread rapidly.

In 1939, the famous baseball player Lou Jalig was sick and retired from the army – because of this, ALS is also known as Lou Jalig's disease in the United States – that it first received attention and attention, and only two years later, Jalig died of illness.

More than two decades later, Stephen Hawking once again brought ALS to the attention of the public.

However, for nearly 200 years since the disease was first described in 1824, ALS and its patient population have been ignored by the public due to many reasons, such as the small number of patients and the lack of breakthroughs in research and clinical practice.

A series of activities initiated by Ronan and Tom Cruise have brought ALS to the forefront of the public and mainstream public opinion.

Tom Cruise and Will Smith's challenge on the ace show "Good Morning America," coupled with the push on the Internet, made the Ice Bucket Challenge quickly popular across the United States.

With the popularization of the Internet, any subtleties on the Internet will be expanded thousands of times more, and action will eliminate all discourse presuppositions, and action itself is reshaping the right to speak, and under the impact of historical trends, it has actually been wiped out in the public enthusiasm and movement, and finally affects and changes society.

After accepting Tom Cruise's invitation to challenge, Ronan completed the Ice Bucket Challenge in New York, while extending invitations to Black Carbon, Bill Gates, and William Windsor, who had already been in initial communication.

Needless to say, Bill Gates has always been enthusiastic about charity.

Today's black charcoal has begun to plan the position in the white house, which needs exposure, and also needs the support of the audience and public opinion, and it is certainly not a problem to participate in the ice bucket challenge.

The selection of William Windsor was also carefully drafted by Ronan.

This allows the Ice Bucket Challenge to spread out of North America and into Europe and around the world.

In the afternoon of the same day, the video of the three people accepting the ice bucket challenge was uploaded to their respective Netflix sharing accounts, and at the same time, new people were invited to participate in their respective networks.

It can be said that all the celebrities and celebrities in the fields of entertainment, sports, culture and politics and business participated in the ice bucket challenge in the early stage, and their every move has attracted much attention.

Since Tom Cruise's activity originated on Netflix Share, Netflix Share is also the most suitable and almost unique platform, and latecomers have uploaded videos of the Ice Bucket Challenge to Netflix Share.

Originally, I was not a Netflix sharing member, but I also registered as a Netflix user.

Those who followed, naturally, were also attracted to Netflix Share, and began to accept Netflix's business, and most of them chose to register as users.

For the first time, ALS has truly entered the mainstream of society, and the ice bucket challenge has also begun its explosive growth.

For example, in the line of black charcoal, after completing the challenge, he invited Xiao Fei in the white house, who in turn invited his predecessor Zipper and others.

On the British side, Crown Prince Charles and Prime Minister Tony Blair have also completed the challenge.

Correspondingly, Hollywood has developed from stars to fans, and the Ice Bucket Challenge has begun to spread among ordinary people, and after ordinary people complete the Ice Bucket Challenge, they will naturally share it on the Internet.

At present, only Netflix sharing is the most suitable platform, and due to the huge inertia, Netflix sharing has also become the default ice bucket challenge video publishing platform.

Like the Ice Bucket Challenge, Netflix's registered users have also shown explosive growth.

With the participation of many celebrities and ordinary people, the Ice Bucket Challenge has become a mass sport without boundaries.

In July, the Ice Bucket Challenge naturally became the most popular phenomenon on the Internet.

Other philanthropic organizations have joined the action, with major charities such as the National Firefighters Fund, the National Cancer Society and the United Way joining the Ice Bucket Challenge.

All of this has further fueled the spread of the Ice Bucket Challenge.

In just over a week, Netflix has shared more than 8 million pieces of content about the Ice Bucket Challenge, of which 5 million have been sent out in the last five days.

Correspondingly, during this period, Netflix's new registered users soared, with 6.77 million new users in North America and nearly 4 million new overseas users.

In less than ten days, Netflix added more than 10 million subscribers.

At the same time, the charity effect achieved was also significant.

Tom Cruise's ALS Charitable Foundation has received more than $14 million in donations.

Another ALS charity in Los Angeles has received more than $1 million in charitable donations in less than two weeks.

This is 10 times the total amount of contributions made in the previous year.

Prior to that, they had raised only $130,000 in total for the year.

Through this unprecedented viral campaign, the ALS associations have raised tens of millions of dollars in donations for the first time in history.

More remarkably, ALS has attracted the attention of the whole society.

There is no doubt that the Ice Bucket Challenge was a huge success this summer that exceeded all initial expectations.

Behind the success, there are undoubtedly two people who have benefited the most.

The person who benefited the most was Ronan.

The direct result of streaming exclusive new dramas and ice bucket challenges is the crazy number of Netflix users.

All of this is reflected in the stock market.

Netflix is a popular star stock, and under the influence of a series of good news, the stock price is also growing rapidly, and the stock price of a single share has exceeded $170 in just ten days after the NASDAQ was listed.

The impact of this series is long-term, and over time, Netflix's new users and new paying users will maintain a rapid growth rate.

The stock price will continue to rise.

Netflix's share price has risen all the way, and it has also attracted more people's attention and attention.

The person who benefited the most was Tom Cruise.

In itself, Tom Cruise raised funds from various sources, and in the process of Netflix network financing and listing, he bought 50 million US dollars of Netflix shares, and Netflix's stock price rose, which also made him worth a lot.

Plus, it's been recognized by everyone and the media that Tom Cruise was the number one initiator of the Ice Bucket Challenge!

This brought Tom Cruise great prestige.

In fact, never before in the history of the Internet has anything and every person received so much attention and achieved such significant social and economic results with such a simple action.

However, as the ice bucket challenge has aroused hot spread and attention in the whole society, the voices of doubt are also emerging.

For example, some media criticized the fact that most people decided to pour ice water on their heads instead of donating to the relevant ALS associations, and these wet people still look like heroes, because after all, they are making such a mess of themselves for charity.

But that's the key to the rapid spread of the Ice Bucket Challenge.

Just like the photo and short video shows of the Moments, if you quietly donate money to the relevant associations without hyping it up on social media, will your friends know that you are a good person? Of course not, they will only think you are selfish.

This is a "phenomenal" event, and the world of technology, sports, and entertainment has never been so in lockstep with the blood, and this fire has burned from North America to the world.

Netflix's registered users really started the journey of globalization.

Los Angeles, after Ronan returned from New York, he began to keep a low profile, and with the listing of Netflix, he, the new billionaire, has undoubtedly become the focus of media reporters.

But Ronan politely declined all media interviews after ringing the bell for the listing.

To a certain extent, Ronan is also doing things in a high-profile manner and being a low-key person.

"It's really genius ideas and plans. ”

Tom Cruise was very impressed: "I thought that this event might cause a strong response, but I didn't expect it to become a national event. ”

Ronan said, "I didn't expect that either. ”

Will Smith continued: "The barrier to entry is low and the participation is strong, so it was easy to succeed. He analyzed: "Charity marathons require runners to have a good body, and charity dinners are only high-society activities. Compared to these, the threshold for the Ice Bucket Challenge is too low, anyone can participate, and anyone can upload the video to the Internet. ”

Tom Cruise said: "We're all about fame and fortune. ”