Beverly Hills, Los Angeles, California.

Tom Cruise walked out of the mansion with a solemn face and into the garden.

His agent and spokesperson's sister, Leigh DeWitt, walked over.

"Ready?" Tom Cruise asked, sorting out a white T-shirt with a slogan in support of the ALS charity, "I'm ready here." ”

Leigh DeWitt said: "The video equipment is ready. ”

Tom Cruise followed the garden path to a flat meadow, where a photographer who often works with Sand Sea Entertainment was already waiting, adjusting a very ordinary camera.

"Excuse me, Klebert. Tom Cruise kindly patted the cameraman's arm.

The cameraman smiled and said, "Yes, you're too polite." ”

Opposite the camera, a bucket of ice water mixed with ice cubes sits on top of the turf, and a white mist rises on a hot July day.

"Luckily, it's not winter. Tom Cruise laughed at himself.

Leigh DeWitt laughed: "Ronan is very thoughtful, and I don't think I want to embarrass you, so I specially chose this time period for Netflix to go public." ”

Tom Cruise said: "Ronan has helped me so much, even in Antarctica, I dare to pour it on me. ”

Leigh DeWitt is Tom Cruise's half-sister after all, and knows what happened to Tom Cruise, if it weren't for Ronan using his own power and relative to Entertainment's partnership with CAA to force down the news that is not good for Tom Cruise, Tom Cruise would be in very big trouble.

That Pat Kingsley has been in Hollywood for decades, and her network of relationships is quite extensive......

I can only say that fortunately there is Ronan.

Even if it is to return the favor, Tom should cooperate with Relativity Entertainment and the Netflix network.

Moreover, this incident is very beneficial to expand Tom's prestige and influence.

Klebert looked at the sunlight and said, "Wait a few more minutes." ”

Tom Cruise nodded slightly, and continued to ask Leigh DeWitt, "What about the media?"

"Rest assured. Leigh DeWitt said simply: "It's connected, after the video is uploaded, from this afternoon, the Internet will start to hype, the traditional media will start to follow up from the Internet, and tomorrow morning you will participate in ABC's "Good Morning America", and once again challenge the predetermined goal on the show." ”

She smiled and said, "With the theory of relativity entertainment push, there will be no problem." ”

Tom Cruise said: "The three candidates have been drawn up for a long time, covering entertainment, sports and business ......"

With that, the butler came over with a couple.

"Hi Tom. David Beckham hugs Tom Cruise: "Ready?"

Tom Cruise pointed to the camera and said, "You're all set." ”

Victoria greeted Tom Cruise and leaned over to chat with Tom Cruise's sister.

David Beckham is the man Ronan and Tom Cruise chose to radiate into the sports world.

This football star, whose influence has long gone beyond football, is definitely the first in world football today when it comes to commercial promotion.

Maybe David Beckham just wants to help or participate in charity, but Victoria has a keen sense of smell and has long been aware of the public opinion that may be generated, and has tried her best to persuade David Beckham to participate.

It can be said that without Victoria, there would be no David Beckham now.

After a little chat, the videographer Klebert reminded Tom Cruise that the light was the best time to shoot.

Tom Cruise ended his chat with Beckham and came to the camera.

Tom Cruise has done a lot of preparation for the series of events that will follow today.

Standing in front of the camera, Tom Cruise first briefly introduced the rules of this activity.

Of course, this event was naturally named the "Ice Bucket Challenge"!

Participants posted videos of themselves being doused with ice water online, and then they were able to choose three or more other people to participate in the event.

The campaign stipulates that invitees will either accept the challenge within 24 hours or choose to donate $100 to fight "amyotrophic lateral sclerosis."

The event aims to raise awareness of the rare disease known as ALS, while also raising funds to help with treatment.

Tom Cruise lifted the ice bucket and poured the ice water on himself to complete the challenge.

Immediately, he turned into the camera lens and selected Ronan, Will Smith and David Beckham to participate in the event.

The video shot went very smoothly, Tom Cruise took the towel handed by Leigh DeWitt, draped it over his body, and went behind the digital camera to see the effect of the shooting.

David Beckham and Victoria also came over.

"The effect is okay. Clement said.

Tom Cruise gave a thumbs up: "Very good. ”

Clement turned off the camera, removed the storage disk and handed it to Tom Cruise, saying, "I'm done with my job, I'll take my leave." ”

There's still a lot of work to be done, and Tom Cruise wasn't polite to him, saying, "We'll talk another day." ”

Tom Cruise ordered someone to deliver Clement, and the storage disk was handed to Leigh DeWitt and said, "Upload it." ”

Leigh DeWitt put away the storage disk and said, "You go take a shower first, don't catch a cold." ”

Tom Cruise nodded, "I'll go." ”

Leigh DeWitt said no more, and walked briskly to the nearby annex building, where an experienced network promotion team from Embassy Pictures had been waiting for a long time.

"David, feel free to do so. Tom Cruise pointed to his wet clothes: "I'll go take a shower and change my clothes first." ”

"Go ahead, leave us alone. David Beckham said with a smile.

Victoria watched Tom Cruise walk away and whispered: "David, this is a good opportunity, you be serious, you have to take it, the people who support Tom Cruise are Ronan Anderson, plus Will Smith, they are the famous iron triangle in Hollywood." ”

David Beckham said: "You always think too much. ”

Victoria snorted dissatisfiedly and said, "If I hadn't thought about it too much, would we be where we are now?"

David Beckham was silent instantly, although he did a lot of cheating, he never thought about divorcing Victoria, because he knew very well how important Victoria was.

Victoria continued: "Don't forget, you're thirty years old, how many years do you have to go on as a professional footballer?

"I ......," David Beckham said, "I have at least five more years to play. ”

"Planning, long-term planning! This must be, even if it is for the sake of our children! Fame has always been our greatest asset, and we must keep it up," Victoria emphasized. David, after you retire, Hollywood is the best choice, so that you can continue to ensure exposure. ”

David Beckham didn't speak, which made him understand something in an instant, why Victoria spent a lot of money to buy a house in Beverly Hills and be a neighbor with Tom Cruise.

Also, Victoria has been trying to persuade him to come to the United States to play, especially if he wants to play in Los Angeles.

It's a football desert!

David Beckham raised his hand to stop Victoria from continuing: "I need time to think about it. ”

Tom Cruise changed into a dry outfit and came back again, and the three of them got together and chatted.

Inside the annex building, Leigh DeWitt personally logged on to Tom Cruise's Netflix sharing account and ALS charitable foundation account, uploaded Tom Cruise's "Ice Bucket Challenge" video, and posted the challenge rules below, while @Ronan, Will Smith and David Beckham.

The team from Embassy Pictures quickly spread the video on the Internet, striving to make it available to a wider audience as soon as possible.

This group has been established since the promotion of "Blair the Witch", and has experienced many movies in the Internet marketing and promotion, which can be described as rich experience and various means.

The video promoting the Ice Bucket Challenge is just a piece of cake.

At the same time, a team of up to 20 people in the Relativity Building also began to be mobilized, some responsible for contacting newspapers and magazines, some responsible for contacting television stations, and some responsible for contacting other traditional media.

Over the years, there have been many celebrities who have become popular or cooperated with Relativity Entertainment, and a considerable number of them want to continue to cooperate with Relativity Entertainment.

Most celebrities are smart people, such as stars of Matt Damon's level, who do not hesitate to personally call media reporters to put pressure on them in order to maintain their relationship with Harvey Weinstein.

In the face of continuous success and the increasingly large scale of relativity entertainment, those with a bit of brains will take the initiative to move closer.

After being contacted by the head of the publicity and public relations department of Relativity Entertainment, many people immediately reposted Tom Cruise's latest Netflix sharing.

In addition, for this plan to expand Netflix's sharing influence, Ronan and Tom Cruise have done a lot of foreshadowing before, especially charity activities to care for ALS people, which have been held more than once.

All of these make the relevant content spread faster and the audience more acceptable.

By the afternoon, on the Internet, the "Ice Bucket Challenge" had gained a certain amount of popularity.

In just over six hours, Tom Cruise's Netflix share has been retweeted more than 300,000 times and viewed nearly 3.2 million times.

And with the passage of time, the number of visitors per unit of time has shown a skyrocketing trend, and has begun to form a snowball effect of Internet communication.

Ahead of today's work, Ronan, Will Smith and David Beckham all responded via Netflix by accepting Tom Cruise's "Ice Bucket Challenge" invitation.

This in turn further increased the focus of the event.

However, the influence of traditional media should not be underestimated, so Tom Cruise entered the "Good Morning America" program the next day.